AOL sounded a curious note back in March when they spent $850 million to buy the social network Bebo. This Wednesday they explained the move by relaunching Bebo as a 'social inbox' where users can follow friends and read emails across multiple services. Search Engine Land reviewed the new features and Webware concluded that they liked AOL's solutions for reducing social clutter. Paid Content described AOL's open strategy as that of bringing 'frenemies' together.

Ars Technica saw some positives from the moves but they pointed to the difficulty of selling social based advertising, even with AOL's 100 million+ users. A slightly more upbeat outlook came from Mashable who liked the combination of AOL's audience combined with Bebo's technology, further supported by the recent purchase of social aggregator Socialthing.

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