Who's Blogging What
Who?
   Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Archives|    |Contact Us|  

Who's Blogging What is an email newsletter that thousands of online marketing professionals use to stay current on social media, search marketing, user experience, email, web analytics and all of the latest developments of web marketing. Every Thursday subscribers are updated on trends, new strategies and how-to advice from industry leaders.

This page contains samples from recent issues; a subscription is required in order to be kept up to date but you can request one for free here.

See a sample issue here

Included: The Marketer's Guide to Getting Found by Google Hummingbird as a welcome gift. Find out how to get noticed by Google's latest algorithm

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.
How Marketers Get Found By Google Hummingbird

Touring Atlas (video)

The power of Atlas

Facebook's massive trove of user data is coming to websites, mobile apps and offline stores near you. This week they announced the re-launch of Atlas, an ad server that they had purchased from Microsoft in early 2013 and apparently have been busy retrofitting to run on Facebook user data as a fuel source. Digiday provided an overview of what marketers need to know about how Atlas will work as it helps to place ads outside of Facebook's own properties.

The overriding theme coming from Facebook, emphasized in a speech from Sheryl Sandberg, is that Atlas will track people and not just cookies. Mobile devices running Facebook apps will have their hardware identifiers linked to their user's Facebook accounts. The next step, according to Facebook's Erik Johnson, is to tie activities from multiple devices to offline purchases as buyers participate in loyalty programs or have receipts emailed to them (or perhaps pay by app). The talking points regarding privacy center on the fact that Facebook data will be used to target ads but will not be passed along to outside businesses.

360i called Atlas a 'next era media targeting model' and listed some next steps for marketers. They also noted that competing systems might not be far behind. The RKG blog offered a technical comparison of Atlas and Google DoubleClick, showing that DoubleClick has a much larger network but also has to shoulder the burden of a pre-mobile cookie based legacy.

Sent to subscribers 10/2/2014      




How do good online marketers become great?
Here are the posts that they have found most useful so far in 2014
Join them for free to be kept up to date
Social Media
Search Marketing
Email Marketing
User Experience
Web Analytics

The next issue with all new posts will be distributed this week. It is not too late to get on the list if you subscribe now. You can completely remove your address instantly by using the link provided with each issue, by replying with 'Unsubscribe' in the subject line or by contacting us at feedback@whosbloggingwhat.com.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

Please follow us on Twitter!
See issue archives

Home Subscribe Register Your Blog About Advertise Privacy Contact



Who's Blogging What ©2014