Marketing to the highly managed inbox | Who's Blogging What (web marketing edition) Sept 2, 2010

Gmail's Priority Inbox will change email marekting | To read your copy of Who's Blogging What in your browser click here

Who's Blogging What
Sept 2 2010 - Spotting things you'll want to see today.
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This is the Sept 2 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Gmail explains Priority in a short, silent video

Priority Mail

Gmail sent some good news to users this week when it announced the Priority Inbox. The NYT Bits Blog provided a good rundown of how the new system will work. In short, Google will do what it does best - employ algorithms to determine which content the user sees first. MG Siegler used a TechCrunch post to describe how the changes could affect a power Gmail user.

Email marketers were understandably less enthusiastic, since the algorithms are set to favor personal communications. Deliverability.com wrote about the new age of the ultra managed inbox and of new complications faced by email marketers now that every seed will get personalized treatment. There are now new distinctions besides spam/not spam. The Email Marketing Report listed key practices that email marketers will need to follow to compete for attention in an increasingly unlevel playing field. Many of the changes have been practiced by good email marketers for awhile - Mobile Storm spoke directly to marketers who already stress relevance and engagement and told them that perhaps the simplest approach is to do nothing.

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Social Media

Using Facebook Like to Market Your Business [Danny Brown]
How to get Facebook fans to 'like' a page [Josh Klein]
How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity [Jeremiah Owyang]
5 Facebook Tools to Help Online Retailers Sell More [Small Business Experts]
10 Top Facebook Pages and Why They're Successful [Social Media Examiner]
Facebook and Twitter Meet iTunes in Ping [Blackweb 2.0]

Search Marketing

How do PageRank updates work? (video) [Google Webmaster Central]
Google Realtime Search: a new home with new tools [Google]
The Definitive Guide to Image Search Optimisation [State of Search]

User Experience

Zingaya lets website visitors voice call you instantly [Download Squad]
10 Free Website Chat Widgets to Make Your Site Interactive [Six Revisions]
7 Ways to Make Your Website More Trustworthy [Digital Labz]
Beautiful Examples of Textures in Web Design [1st Web Designer]
Minimalism in Web Design: A Guide [Six Revisions]
11 New High-Quality Free Fonts [Web Design Ledger]
75 Most Creative Free Social Media Icon Sets [Dzine Press]

Email Marketing

Hotmail Using New Metrics to Consider Inbox Placement [Email Insider]
Adding Email Opt-In To Your Facebook Page [Blue Sky Factory]
Examples of Checkout Abandonment Emails from Two Well Known Online Retailers [ProImpact7]
A Fresh Look at Fonts in Email Design [Campaign Monitor]

Analytics

5 Ways to Benefit from Facebook's Analytics [Marketing Tech]

Radar Screen

Facebook Alternative Diaspora Launches September 15 [Mashable]
Twitter for iPad: Sharing content in Tweets [Twitter]
If Apple's Ping is Social, Then Where's My Facebook Friends? [Fast Company]

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