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  Aug 26 2010 -  Spotting things you'll want to see today.
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This is the August 26 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Yahoo is now powered by Bing

Bing Inside

This was the week that many of Yahoo's search functions, staples of the web from its earliest days, were shut down. Yahoo announced that the transition to the Microsoft platform for organic search was complete. The blog Liveside provided a cheat sheet of how the two services will both cooperate and compete for the foreseeable future. Search Engine Watch published an important list of specific changes that will be important to PPC.

It was an ambivalent web moment when one of the earliest search engines seemed to admit that it found it hard to compete in the 21st century. While Bing seemed overjoyed by the 'milestone', Yahoo SVP of Search Shashi Seth took a more defensive tone in a post reminding the market that search is a lot more than just indexing and crawling, and that, if you look at a Boeing plane, you'll note that they don't make their engines either.


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The most useful posts of the week
Social Media
  • How To Use Facebook Places For Your Business [All Facebook]
  • 3 Golden Business Rules for Social Media Engagement [Techipedia]
  • Tweet Button Bookmarklet: Share links from any page [Twitter]
  • 10 Facebook Advertising Tips For Brilliant Marketers [All Facebook]
  • 5 Ways for B2B Companies to Engage on Twitter [Social Media B2B]
  • Location is Now Part of the Social Graph - 3 Implications [Ogilvy]
  • Facebook Rolls Out New Like Buttons For Publishers [All Facebook]
  • 50 Most Prominent Custom Facebook Pages [Inspired]
  • Top 5 Most Indispensable Twitter Tools for Marketers [Social Media Examiner]

Search Marketing
  • Question Based Keywords - How, What and Why [FathomSEO]
  • Testing External Factors for Quality Score [Search Engine Journal]

User Experience
  • 5 Items to Delete From Your Website Today [HubSpot]
  • Free Social Media Icon Sets - Best Of [Hongkiat]
  • How To Write Eye-Catching Headlines that Transform Browsers into Buyers [Copyblogger]
  • Top 10 Converting Websites: The Similarities and Differences [Practical Ecommerce]
  • 55 Excellent Examples of Websites Using HTML5 [Web Design Ledger]

Email Marketing
  • The Three Key Elements of Irresistible Email Subject Lines [Copyblogger]
  • Take the Hint from Unresponsive Subscribers [Sherpa]
  • Email Rendering in Hotmail - Recent Changes [Exact Target]

  • How to Get Bounce Rate for Google Website Optimizer A/B Test Variations [June Dershewitz]
  • Qualitative Web Analytics: Heuristic Evaluations Rock! [Occam's Razor ]
  • The 9 Most Common Google Analytics Mistakes [Timberline]
  • Introducing Weighted Sort [Google Analytics]

Radar Screen

  • Facebook Moving Toward IFrames Over FBML for Canvas Apps and Page Tabs [Inside Facebook]
  • Google Tests New Search As You Type Feature [Splashnology]

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