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  Aug 5 2010 -  Spotting things you'll want to see today.
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This is the August 5 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook Questions are in beta

Good questions

Q & A has been getting a lot of social media attention recently as a compliment to the traditional status update. The big news has been the beta launch of Facebook Questions. Facebook's 500 million users will now be encouraged to ask each other about anything from ancient history to the best pizza places in town. The blog Social Voice provided a good run down of how Questions will work and they also touched on one question that many people were already asking -- will it be efficient to put a question to 500 million people?

The blog Skeptic Geek made the arguments that questions may provide some answers for social media and Search Engine Land provided some ideas for businesses to use questions as a marketing tool. Traditionally, questions have been considered an SEO long tail benefit but Blind Five Year Old addressed the fact that Facebook was blocking them from search engines as one of several aspects that are still puzzling.

The recent startup Quora has received the most Q & A buzz so far and Business Insider made the case that the attention may be well deserved. In the Q & A world the answers of a few knowledgeable people may trump those of 500 million of your closest friends.

Get the report here

The Forrester 2010 Report on Customer Experience

(A complimentary copy of the full report courtesy of Adobe)

Download the report here

With important new communication channels open to both customers and marketers, Forrester has created an important benchmark study by interviewing 141 top executives to find out how they viewed the customer experience challenge and how they were shaping strategies to effectively communicate with their markets. Some highlights:

  • 90% rate the issue as 'very important' or 'critical'
  • The key CE goals for 2010
  • The most serious obstacles to success
  • Targeting and the role of brands
  • Key differences across vertical markets
  • The key benefits obtained by successful CE strategies
  • Final recommendations

The Adobe Corporation has arranged for this complimentary download.

Download Now

The most useful posts of the week
Social Media
  • Discovering Who To Follow [Twitter]
  • 10 Steps for Successful Social Media Monitoring [Mashable]
  • 7 Great Social Media Optimization Tips For Your Website [Social Times]
  • The 10 Second Facebook Fix Guaranteed to Send You More Traffic [Alison Driscoll]
  • Landing Tab Widths To Change This Month [All Facebook]
  • E-Commerce Social Integration Study With Examples - 100 Online Retailers Analyzed [Ignite]
  • 28 Awesome B2B Social Media Statistics [Social Media B2B]
  • Great Apps to Customize Your Facebook Fan Page [App Storm]
  • 14 Attention-Grabbing Tactics for Launching a New Business Blog [Social Media Explorer]

Search Marketing
  • Facebook SEO: Optimizing for an Audience of 500 Million [Top Rank]
  • 5 ways social media can build on search engine marketing [Smartblog]
  • Using Excel for SEO - the Grand Collection of Tips [Search Engine Journal]

User Experience
  • 5 Ways to Write Powerful Headlines for Your Web Copy [Orange Soda]
  • 25 HTML5 Features, Tips, and Techniques you Must Know [net tuts+]
  • 10 Free and Fun Twitter Bird Icons for your Website [Mashable]
  • 8 Ways to Make Your Website Mobile Friendly [Design Reviver]
  • How to Create Effective Calls to Action [Fathom SEO]

Email Marketing
  • Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing [HubSpot]
  • Statistics for Email Use on Smartphones [ExactTarget]
  • Understanding Delivery Problems: A Diagnostic Checklist [Email Insider]
  • How to Build Your List Using Facebook [Quick Online Tips]

  • Keyword/Landing Page Combinations [Google Analytics]

Radar Screen

  • Google Kills Wave, Its Collaboration Tool [NY Times Bits]
  • LinkedIn acquires recommendation technology company mSpoke [Deals & More]
  • Google Multiple Account Sign-In: Why It Matters [Net Work]
  • Upload limit increases to 15 minutes for all users [YouTube]
  • Time Spent on Facebook, Gaming Surges [Ad Age]

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