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  July 29 2010 -  Spotting things you'll want to see today.
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This is the July 29 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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A video showcases the social Flipbook

Turning to the Flipboard

The first major social media iPad app, Flipboard, has had a very busy first week (it aggregates online content based on social networks). A post by Robert Scoble explained how the Flipboard works while liberally listing its current limitations (none of which prevented him from proclaiming that it 'will shake the media world for quite some time'. The Business Insider provided a technical look at how Flipboard scrapes content and also led the discussion about the legality of its content model. Gizmodo also asked 'Is It Legal?' but included the disclaimer that Flipboard usually only displays introductions before providing a link to the content on its proper host.

Content issues notwithstanding, Flipboard proved so popular that it crashed its own servers within days. It isn't the first content aggregator for the iPad, Pulse was out first. The difference is that Flipboard uses content recommendations from the users social networks as opposed to RSS feeds (which it may add itself in the future). While Flipboard does use algorithms to rank content it isn't the leader in that field and some bloggers are pointing to SwiftRiver as an example of how semantic and veracity algorithms will eventually offer a much improved social reading experience.

Get the free report here

The Social Commerce Summit 2010:
Key Trends and Takeaways

Download the report here

This past spring BazaarVoice, a builder of online communities, hosted The Social Commerce Summit 2010 and brought together a remarkable group of industry leaders to help outline trends and opportunities in social marketing and commerce. Top authors and bloggers were joined by marketing executives from both B2B and B2C companies. They covered:

  • The need for experimentation in social media marketing
  • Interpreting and measuring ROI
  • The role of search in social commerce
  • How the millennial generation is changing online shopping
  • How to make the most of your influencers
  • Battling the privacy concerns
  • Steps to take to be ready for next year

This free report provides a list of the key points and presentations from the summit.

Download Now

The most useful posts of the week
Social Media
  • The 8 Success Criteria For Facebook Page Marketing [Jeremiah Owyang]
  • Facebook Application Setup for Dummies [Jesper Astrom]
  • 8 Powerful Ways to Use Facebook Landing Tabs [Social Media Examiner]
  • Facebook adds commenting to the 'like' button [Social Beat]
  • Facebook Lets Publishers Contact 'Likers' [All Facebook]
  • 6 Actually-Useful Facebook Apps For SMBs [Small Biz Trends]
  • Facebook Community Pages: How to Protect Your Brand and Strengthen Your Facebook Presence [BlueGlass]
  • Facebook Explains How To Get More 'Likes' and Clicks [HubSpot]
  • How To Make Your Blog Popular On Facebook In 5 Seconds [All Facebook]
  • LinkedIn Groups versus Facebook Groups [Search Engine Journal]

Search Marketing
  • How to Get Indexed and rank in Facebook Search [Jesper Astrom]
  • How To Get More Traffic By Optimizing Your Images for Organic Search [Wpromote]
  • 5 Things You Need to Know to Succeed With Bing [Search Engine Journal]
  • New Message Center notifications for detecting an increase in Crawl Errors [Google Webmaster Central]
  • Why Image Alt Tags are Important [Bill Hartzer]
  • The 12-Step Landing Page Rehab Program (Infographic) [SEOMoz]

User Experience
  • The 'how' of designing an effective survey [Emma]
  • Weekly Inspiration: 25 Great Navigation Website Designs [Underworld]
  • 7 Cutting Edge Web Design Trends (that Can Actually Improve SEO) [SEOmoz]
  • Get right to the point with your online videos [Blue State Digital]
  • 9 Basic Principles of Effective On-Site Search That Can Help You Increase Your Website Conversion [Pro Impact 7]

Email Marketing
  • 5 Rules for Successful Email Marketing to Moms [Gloria Rand]
  • Co-registration hurts for lack of memory [The Email Guide]

  • Tracking clicks from mobile devices [Inside AdWords]
  • 5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two [Occam's Razor ]

Radar Screen

  • An Amazon-Facebook Alliance to Make Shopping More Social [NY Times Bits]
  • Forrester: Why Most Marketers Should Forgo Foursquare [Ad Age]
  • Four Reasons Brands Must Check in to Foursquare. Now [Ad Age]
  • Yelp Gears Up To Take On Groupon, Starts Testing Local Deals [Tech Crunch]
  • Google Readies Audio Ads For Streaming Music Service [Online Media Daily]
  • How Quora Makes Facebook Look Like MySpace And Google [All Facebook]
  • 5 Niche Online Social Networks With Real-World Effects [Social Times]

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