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  July 22 2010 -  Spotting things you'll want to see today.
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This is the July 22 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook at 500

The social web was reminded of Facebook's sheer dominance this week when it announced that it had reached the half billion mark (Twitter meanwhile spent the week promising a new data center to keep the fail whale away from its 124 million users). PC World tried to put Facebook's size into perspective -- still smaller than Google, Microsoft and Yahoo but larger that every country except for China and India. Mark Zuckerberg marked the occasion by granting a rare interview to Diane Sawyer. The blog All Facebook extracted seven key takeaways from the interview that were of particular relevance to social media marketers.

Facebook's big week wasn't all fun and games for their PR department. Many blogs were talking about Facebook's embarrassingly low ranking in the latest American Customer Satisfaction Index, where it finished slightly lower than the IRS.

Looking towards the future, CNET's The Social looked towards Japan, Russia, Germany and Brazil for future growth in light of maturing USA penetration. ReadWriteWeb suggested that Facebook Credits could become a worldwide currency. Mitch Joel cautioned web marketers about the need to consider Facebook in smaller terms, where the market is not a monolithic half billion but rather a complex set of smaller networks averaging 130 friends each in size.

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The most useful posts of the week
Social Media
  • Six Facebook Applications to Sell Your Products [Practical Ecommerce]
  • 5 Tools for Automating Twitter [SitePoint]
  • 10 Ways to Grow Your Facebook Page Following [Social Media Examiner]
  • Fine Tuning Your Blog Post's Search Engine Optimization [Daily SEO Tip]
  • 10 Facebook Pages That Are Exploding In Popularity [All Facebook]

Search Marketing
  • How to Maximize Your CTR and Add More Control Using Ad Sitelinks [Red Fly]
  • Video Sitemaps 101: Making your videos searchable [Google Webmaster Central]
  • Are Your Videos News? A 5-Point Checklist [Search Marketing Standard]

User Experience
  • 25 Fantastic Web Forms for Design Inspiration [app storm]
  • 50+ Creative Logo Designs With Hidden Thought [1st Web Designer]
  • Top 10 Features of a Winning E-Commerce Site [INeedHits]
  • 15 Creative and Free Social Media Icon Packs [Site Sketch 101]
  • Eight Copywriting Rules for Increasing Conversion [Practical Ecommerce]

Email Marketing
  • How to reduce your spam complaints by 75% [StreamSend]
  • A Checklist for Optimizing Your Signup Process [Exact Target]
  • Inactive subscribers: silent but deadly to email marketers [eConsultancy]
  • 5 pointers for visually effective email campaigns [Emma]
  • How to get your emails some inbox attention [Smart Insights]
  • Fail Safe Email Delivery for Web Apps [Think Vitamin]
  • Email Marketing Metrics Report [Mailer Mailer]

  • 5 essential time-savers for Google Analytics users [Smart Insights]

Radar Screen

  • Google Images presents a nicer way to surf the visual web [Google]
  • Webmasters Complain Over New Google Image Design [SEO Roundtable]
  • Tumblr Is On Fire. Now Over 6 Million Users, 1.5 Billion Pageviews A Month [TechCrunch]
  • The Next Big Thing for Marketers: Social Magazines [HubSpot]

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