Old Spice woke up new media this week | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  July 15 2010 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Archives| |Contact Us|  
Bookmark/Share»     |Facebook|    |Twitter|    |LinkedIn|    |Stumble|    |Delicious|    |Digg|  

This is the July 15 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.

The Old Spice man connects with Alyssa Milano

New media, Old Spice

Previously thought of as a Father Day's gift from the 1970s, P&G's Old Spice lit up YouTube and Twitter in spectacular fashion this week. The chronically narcissistic 'Old Spice Man' has been around since this year's Super Bowl but it was the scent of social media that truly gained him viral attention this week.

The campaign delighted and drew widespread praise from social media observers. The blog Outspoken Media explained how it covered the tenets of remarkable social media (which did not even include the unexpected personal reply they received from the man himself). Mashable called it 'The Archetype of a Successful Social Media Campaign'. The multi generational appeal was confirmed by the millennial blog Ypulse.

P&G undoubtedly spent some money on the campaign but many social marketing bloggers were attracted to the fact that it could be replicated by anyone with a video camera and a telegenic performer. ReadWriteWeb provided the logistical details of the program.

Confirmations of viral success quickly emerged. Reddit quickly had a voicemail generator up and running. Meanwhile, boingboing found a decidedly softer competitor, offering himself up as a duvet, not a brick.

Boosting revenue in tough times

Download the free report here

How to get sales in a tough economy

This eBook is your industry-specific roadmap out of the economic downturn. Oracle brought together 11 top sales experts from 11 distinct vertical sectors to provide tips on surviving difficult marketing times and positioning yourself for the recovery. Timely and essential advice. Get It Now, Free>>

Get your free eBook

The most useful posts of the week
Social Media
  • Facebook Page vs. Facebook Group - the Marketer's Guide [Blue Glass]
  • The 20 Fastest Growing Facebook Pages [All Facebook]
  • Top 10 Social Networking Websites & Forums - June 2010 [Marketing Charts]
  • Facebook Advertising: An In-House Guide To Getting Started [Search Engine Land]
  • 10 Interesting Social Media Statistics [Jeff Bullas]
  • Facebook Marketing: Ultimate Guide [SEOMoz]

Search Marketing
  • The On-Page SEO Cheatsheet [Conversation Marketing]
  • A Massive, In-Depth Look At YouTube Closed Captions, SEO and YouTube Indexing [Reel Seo]
  • Simple Strategy for Better Local Search Optimization [Daily SEO Tip]
  • 4 Ways To Dominate Your Brand Searches [Find Resolution]
  • Top 7 Ways to Increase Link Popularity with Content on Your Site [Search Engine Journal]
  • The Top 10 Free PPC Tools [Search Engine Journal]
  • 18 Examples of Awesome Viral Linkbait [Acquisition Engine]
  • SEO Excel Functions [Blind 5 Year Old]

User Experience
  • 67 Creative Twitter Background Designs [Inspiration Feed]
  • 50 Examples of Drop-Down Navigation Menus in Web Designs [Six Revisions]
  • 52 Inspiring iPad Application Websites [Styleish Webdesigner]
  • Tips and Inspiration on Creating a Great Website Footer [1st Web Designer]

Email Marketing
  • How to use social media to boost email marketing open rate [Blue Sky Factory]
  • Four in five recipients click an abandoned cart email within 24 hours [eMarketer]
  • 8 Tips for Permission Based Email [Get Elastic]
  • Transactional Emails 2.0: Think Beyond The Purchase [Email Insider]

  • Analytics Intelligence Tips: Custom Alerts [Google Analytics]

Radar Screen

  • Apple Acquires Mapping Company Poly9 [ReadWriteWeb]
  • Facebook Mobile Usage Surpasses 150 Millions Users [All Facebook]
  • Social Networks Sink Online-Ad Pricing [Ad Age]
  • Millennials will make online sharing in networks a lifelong habit [Pew Internet Research]
  • Google Invests Over $100 Million in Zynga, Possibly for Google Games Launch [Fast Company]
  • Top 10 Portal Frontpages - June 2010 [Marketing Charts]

Please don't forget to Tweet about this page and share a permanent copy of these lists via Facebook   Digg   Delicious  or LinkedIn

TwitterWe also have a great Twitterfeed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at .
We welcome your comments at or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact

Who's Blogging What ©2010