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  July 1 2010 -  Spotting things you'll want to see today.
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This is the July 1 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The world might not be big enough for Facebook and Google

Likes versus Links

A single Tweet sparked some intense discussions on the converging plans of the web's dual alpha companies this week. Digg's Kevin Rose posted a tweet (since removed) that Google was planning 'Google Me' as an obvious Facebook competitor. There was a quick confirmation from Facebook ex CTO Adam D'Angelo. Gigaom listed the reasons why the rumor is certainly plausible, although they were one of many blogs that were skeptical of Google's chances.

Google certainly has all the pieces it needs. Search Engine Land provided a recipe for blending YouTube, Buzz, Latitude and other Google products into a very high powered social network but they joined the meme predicting that a new Facebook is unnecessary and doomed to fail -- Google needs to come up with something different.

The thought of Google playing defense is oddly believable. Phil Bradley wrote of the attraction of Facebook's ability to hold user's attention for extended periods and why that must trouble a competitor who's initial business model was to shuffle the user off to an external page as quickly as possible. Meanwhile, Facebook is building technical talent and has begun to use the new Open Graph network as a means to prioritize external pages within Facebook search.

Aberdeen Research:
Next Generation Web Content Management

Download the free research here

Customers and prospects are being engaged through a rapidly increasing number of online channels, making the concept of a linear buying process obsolete. Web marketers are following new rules of relevant, timely, personalized and consistent messaging that support the new online buying cycle and increase revenue. This research outlines important steps that all web marketers should consider:

  • The adoption of new integrated marketing technologies
  • Personlized one-to-one marketing engagement
  • Lead scoring to utilize marketing resources efficiently
  • Enabling access to the content most likely to drive purchases

Aberdeen Group Research provided free courtesy of Sitecore

Get the free research here
Download Here

The most useful posts of the week
Special Note to Readers:
Our list of the Most Useful Posts of June is available here. See which posts your fellow readers found most helpful.

Social Media
  • The Ultimate List: 100+ Facebook Statistics [HubSpot]
  • 10 Tips for Maximizing Facebook Groups [Online Social Netorwking]
  • 18 Twitter Tools for Power Users [Quick Online Tips]
  • Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge [Ignite]
  • 10 Tips For Maximizing Your Discoverability On YouTube [Social Times]
  • Facebook Changes App Permissions, But Critics Say It's Not Enough [WSJ Digits]

Search Marketing
  • Facebook SEO Ranking Factors, 2010 Study Results [AimClear]
  • 25 Ethical Tips That Will Skyrocket Your Search Engine Rankings [SEOMoz]
  • Using PPC Ads To Fine Tune Your Organic Ad Copy [Search Engine Land]
  • Sitemaps: One file, many content types [Google Webmaster Central]
  • Three-Word Queries Drive Most SEO Traffic [Search Engine Land]

User Experience
  • Secondary calls to action can boost your website's capture efficiency [B2B Web Strategy]
  • 25 Ways to Ensure Shopping Cart Abandonment Doesn't Happen to You [Vertical Measures]
  • How To Use Photos To Sell More Online [Smashing Magazine]
  • Nip and Tuck - 3 Quick Tricks for Writing With Keywords [Marketing Words]
  • PayPal Launches Mobile Express Checkout To Enable One-Click Buying On Smartphones [TechCrunch]

Email Marketing
  • Master The 3 A's of Calls to Action [Aweber]
  • 15 tips for getting your emails into the Inbox [StreamSend]
  • Optimize Your Emails for Preview Panes [Aweber]
  • What Else Can I Test...To Increase Email Click-through? [Marketing Experiments]

  • New Facebook Insights At The 10,000 Fan Mark [Mail Chimp]
  • Examining Site Search Results in Google Analytics [Vertical Measures]

Radar Screen

  • How Media Consumption Has Changed Since 2000 [Pew Internet Research]
  • Extra! Extra! Google News redesigned to be more customizable and shareable [Google]
  • Google News' update could add credit to the social network rumors. [NextWeb]
  • Hulu Launches 'Plus' Subscription Service [NewTeeVee]
  • YouTube to Introduce 'Skippable' Ads [WSJ Digits]
  • Why Microsoft Killed Kin After Just Six Weeks [Ad Age]

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