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  June 10 2010 -  Spotting things you'll want to see today.
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This is the June 10 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Caffeine indexes the web a slice at a time

Not fully awake yet

Google switched to a frenetic new search algorithm named Caffeine on Tuesday. Search Engine Land contrasted the new vs old Google, with the biggest difference being the speed with which new content will find its way to search results. PC World provided an interesting history of the project, dating back to Google's overload performance of Sept 11, 2001.

The overall consensus is that the changes are not intended to have a significant impact on search listings. The blog Ask Enquiro looked at the expected changes on Google SEO and Econsultancy looked into the future for changes that might occur based on Caffeine's increased collection of metadata. While it seems that Caffeine was introduced to reduce the latency in Google's search results, it also seems certain that any change made to the collection process will eventually find its way to ranking criteria.

Special Report: Email in the Age of Social Media

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Online social networks present a new opportunity for email marketers. Increasingly, every name on a list is also a link to many more like minded prospects connected through one or more social networks. Industry leader StrongMail takes a look at how email marketers are now using social networks to multiply their list reach and efficiency.

  • How email and social media are converging
  • How to identify and motivate social influencers via email
  • How to utilize sharable content
  • Tracking and measuring results
  • Lessons from case studies of Zecco and Zephora

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The most useful posts of the week
Social Media
  • Links and Twitter: Length Shouldn't Matter [Twitter Blog]
  • How Consumers Interact with Brands on Social Networks [eMarketer]
  • How to Customize Your Facebook Page Using Static FBML [Social Media Examiner]
  • Copywriting For Social Media [Social Media Explorer]
  • How to Make Twitter More Useful for Your Business [Social Media Examiner]
  • 11 ways to promote your Facebook Page outside Facebook [John Haydon]

Search Marketing
  • SEO Advice: Make a web page for each store location [Matt Cutts]
  • The Search Marketers Guide To Facebook Ads [Search Engine Land]
  • 9 Expert SEO Tips for Small Businesses [SmallBizTrends]
  • Analyzing Campaign Traffic by Average Position [The Search Agents]
  • Facebook PPC: Finally, True Demographic Targeting [Search Engine Watch]
  • Facebook's Most Popular Keywords [PurposeInc]

User Experience
  • How To Engage Customers In Your E-Commerce Website [Smashing Magazine]
  • Get Inspired: 35+ Hand Picked Facebook Fan Page Profile Images [1st Web Designer]
  • HTML5 Showcase: 48 Potential Flash-Killing Demos [Hongkiat]
  • Maximizing Conversions By Offering Multiple Conversion Options [SEOmoz]
  • Cross-Browser Testing: A Detailed Review Of Tools And Services [Smashing Magazine]

Email Marketing
  • Truncation traps: 3 more subject line lessons [Email Marketing Reports]
  • Getting to Know E-Mail Recipients [eMarketer]
  • Get a Higher Open & Click Rate with Pre-Header Links [Vertical Response]
  • Time To Reconsider Preheaders? [Mail Chimp]
  • Six Pointers for Formatting Your Ecommerce Emails [Practical Ecommerce]

  • Facebook Insights Analytics Tool Officially Launches [Inside Facebook]
  • Facebook Page Insights and what they Mean [Jesper Astrom]
  • Use Google Analytics custom segments to audit and improve search marketing [SEOptimise]
  • The New AdWords Reports in Google Analytics [Google Analytics Blog]
  • Segment your Goal Funnel in Google Analytics [Luna Metrics]
  • SEO Tips To Reverse Engineer Ranking Algorithms [SEO Design]

Radar Screen

  • What History Tells Us About Facebook's Potential as a Search Engine [comScore]
  • Simple Measurement Apps Crowd This Week's List of Emerging Facebook Apps [Inside Facebook]
  • Zogby Poll: Web Users Troubled By Behavioral Targeting [Online Media Daily]
  • Top 10 Portal Frontpages - May 2010 [Marketing Charts]

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