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  June 3 2010 -  Spotting things you'll want to see today.
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This is the June 3 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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AT&T Raises a Cap on Mobile Data

Caps, tethers and buckets

With data usage continuing to outpace voice, AT&T has announced new data plans with caps that could affect the way that people use mobile devices. Ecommerce Times provided a rundown of the changes and their possible impacts and GigaOm provided AT&T's version via an interview with their SVP for mobile.

There was widespread agreement that the new plans will provide immediate benefits for most users but a future of increased data usage could tip the scales back towards the carriers. Business Insider took a look at the math requiring carriers to maximize data revenue to offset declining voice usage. There is also a provision in the new plans that allow the iPhone to be used as a tether/mobile modem but it attracted tough criticism from Gizmodo, characterized as a $20 charge to use data that was already paid for.

The blog ars technica expressed a common meme that, while the new plans look good today, they won't be favorable in the future as usage patterns creep upwards and the average user will look like a glutton based on 2010 standards. The Boy Genius Report provided some assistance to those looking for the proper short term decision with a tutorial showing how AT&T users can view their recent usage levels.

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The most useful posts of the week
Social Media
  • A Guide to Facebook Social Plugins for Small Business [Open Forum]
  • Facebook Advertising: 10 Laws Every Marketer Needs To Know [All Facebook]
  • LinkedIn New Feature - Follow Company [Success Creeations]
  • 5 Facebook Applications That Are Growing In Popularity [All Facebook]
  • Social Media No. 1 Emerging Channel for Lead Gen [eMarketer]

Search Marketing
  • What signals are used in ranking other than PageRank? (Video) [GoogleWebmasterHelp]
  • How to Find Your Quality Score on Google and Yahoo [Wordstream]
  • How To Create A News Sitemap For Higher Google Rankings [Search Marketing Standard]
  • Three Best Tips for Local PPC Campaigns [Search Engine Journal]
  • 'Mayday' Google Algorithm Change Affects Long-Tail Searches [Timberline]
  • Five SEO Tips for Page Titles [Legacy Affiliate]
  • How to Find and Fix Broken Links on Your Website [Wordstream]
  • Making AdSense for Mobile Applications Work With More Ad Networks [Google Mobile]
  • Boost Keyword Relevancy Using CSS Absolute Positioning [Shimon Sandler]
  • 4 Components of Boosting SEO Performance [Website Magazine]

User Experience
  • 10 Massively Popular Websites with Plain and Simple Designs [Six Revisions]
  • Complete Guide to Cross-Browser Compatibility Check [Hongkiat]
  • 30 Unique Logo Designs That Actually Say Something [Dev Snippets]
  • Beautiful Examples of 3D Elements in Web Design [Six Revisions]

Email Marketing
  • Growing your email subscriber list: seven tips (and some social media) [Social Email Marketing]
  • Email Opt-In Best Practices [Stream Send]
  • Email Delivery: 6 Tips for Delivering B2B Email [Vertical Response]
  • 5 Ways Email Newsletters Can Build Your Small/Medium Business [Small Business Trends]
  • Catch Subscribers' Attention in the Inbox: How to Get Your Emails Opened [Blue Sky]

  • Google Analytics Custom Reports for SEO [VKI Studios]
  • Compound Metrics in Web Analytics [Anil Batra]

Radar Screen

  • The State of Online Video [Pew Internet Research]
  • Top 10 Social Networking Websites & Forums - April 2010 [Marketing Charts]
  • Mobile Shopping Doubles in 2010 [eMarketer]
  • Diaspora, the anti-Facebook, breaks the $200,000 mark. [Next Web]
  • Chrome continues usage gains over rivals [Deep Tech]

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