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  May 13 2010 -  Spotting things you'll want to see today.
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This is the May 13 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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McDonald's Facebook page will soon have location based services on the menu

Looking for a Happy Place

Facing a complex maze of privacy options, Facebook users learned this week that they will soon be able to post a location based status update whenever they sneak into a participating McDonalds. Facebook's move into location based services (a la Foursquare) is inevitable; Techcrunch even spotted a new 'Places' tab in Facebook's JavaScript for touch enabled smartphones.

Many bloggers are pointing out that LBS is not a slam dunk for Facebook. Econsultancy looked at the McDonalds example and pointed out that the status update looked more like an ad than a friendly check-in. Facebook's demos (too old?) and its 'one size fits all' nature might be off target according to The Next Web.

The primary issue remains privacy. Facebook is a relentless volcano of privacy ashes. The New York Times published a detailed chart of all 170 Facebook privacy options and noted that Facebook's privacy policy is longer than the US Constitution. A group of students in New York found ready funding for Diaspora, hailed as a privacy respecting distributed alternative network. Facebook was in full crisis management mode by week's end, calling a top level Privacy Summit for Thursday, 4PM PDT.

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The most useful posts of the week
Social Media
  • 10 Ways to Create a More Engaging Facebook Page [Online Marketing Blog]
  • 5 Easy Ways to Drive Social Media Fans to Action [Social Media Examiner]
  • 9 Ways to Enhance Your Facebook Fan Page [Social Media Examiner]
  • A Fun Tool to Measure Your Facebook Page Value [10 Golden Rules]
  • The Art of Creating a Social Media Press Release [Social Fish]

Search Marketing
  • How to Determine Your True Organic Google Ranking [SEOMoz]
  • Top Search Queries is now Search Queries with Average Position and Stars [Google Webmaster Central]
  • The SEO Tool That May Make You Switch to Google Chrome [Search Engine Journal]

User Experience
  • Human Photos Double your Conversion Rate [Think Vitamin]
  • Tables in Web Design: Beautiful Examples and Best Practices [Web Expedition 18]
  • The Pros and Cons of One-Page Checkout [Get Elastic]
  • How To Test And Increase Page Load Speed [Aussie Internet Marketing]
  • Rethinking Forms in HTML5 [Net Tuts]
  • Don't Let Customers Abandon Your Cart So Easily [Future Now]
  • Principles Of Minimalist Web Design, With Examples [Smashing Magazine]

Email Marketing
  • Top 5 Ways to Increase and Retain Opt-Ins [Blue Sky Factory]
  • Triggered Emails: Low Volume, High Returns [Email Insider]
  • The Key to Email Deliverability is Reputation [Marketo]
  • 8 Steps to Optimize Your Retail Welcome Email [Exact Target]
  • CSS Line-Height Property: Does it Work in Email? [Exact Target]
  • How to stop Gmail from adding a margin to your [Campaign Monitor]

Radar Screen

  • Bing lets shoppers poll their Facebook friends before they buy [Venture Beat]
  • Web Analytics: Waiting for the New Federal Government Cookie Policy [CMS Newswire]
  • Facebook to Zynga: we're not in Farmville any more [Econsultancy]
  • Firefox 4: fast, powerful, empowering [Boy Genius]
  • After f8: Personalized Social Plugins Now on 100,000+ Sites [Facebook Developer Blog]
  • Comcast to Make Your IPad a Giant Remote [PC World]

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