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  Apr 15 2010 -  Spotting things you'll want to see today.
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This is the April 15 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The Onion did its own research on paid tweets

Twitter is now following @money

It was a strangely circular 24 hours. Twitter announced a plan for paid placements alongside search results and Google unveiled a Twitter follower recommendation engine.

ClickZ listed and explained the details of Twitter's 'Promoted Tweets', a system that seems quite similar to Google AdWords - it even borrows a form of Quality Score aptly renamed 'Resonance'. Twitter provided its own FAQ for users. The program is currently limited to advertisers in the Starbucks category but Forrester's Josh Bernoff advised smaller interactive advertisers to take note. The search blog Traffick took an interesting look at the factors common to successful SEM programs and predicted good times ahead for Promoted Tweets. Looking from an agency perspective, Future Visions saw a lot to like but also some challenges for the (currently) CPM system. PR Squared saw a great new tool for reputation management. The downside view did come from the pragmatic wing of online marketing - affiliate marketing blogger Zac Johnson took the opportunity to remind readers about the frustration of marketing through paid Tweets for profit.

There was plenty of other news in addition to the Google follower finder. GigaOm summarized new programs in location based tagging (that set off a Foursquare killer meme), annotated Tweets and changes for developers.

Google also announced a program to permanently store Tweets but, to complete the circle, their credentials as archivists were promptly trumped. The Library of Congress announced that they were adding Tweets to their stacks. Hopefully, in the future, people will not be doomed to repeat the mistakes of history after reading what was said about Tiger Woods in 140 character increments.

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The most useful posts of the week

Social Media
  • 10 Secrets To Creating Your Brand's Facebook Presence [All Facebook]
  • How to Create a Facebook Fan Page Editorial Guide [Social Media Examiner]
  • Fanning a Facebook Page from Another Page [Flyte]
  • Top 10 Social Networking Websites & Forums - March 2010 [Marketing Charts]
  • Search and Rescue: How to Become Findable and Shareable in Social Media [Brian Solis]
  • 5 Marketing Uses Of Location Based Apps [Social Times]
  • 4 Practical SMB Uses For FourSquare [Small Business Trends]
  • 3 Marketing Insights From Twitter's New Usage Stats [HubSpot]
  • How to Promote and Manage LinkedIn Groups [Search Engine Journal]

Search Marketing
  • Google incorporating site speed in search rankings [Matt Cutts]
  • 6 Tools for Page Load Testing - New Google Ranking Factor [Web Analytics World]
  • Optimize Your Page Load Time - 6 Tools [Search Engine Guide]
  • 5 things that stop anchor text being passed [David Naylor]
  • 5 Ways to Leverage Real Time Search in Your Online Marketing Mix [Online Marketing Blog]
  • 14 Sitemap Best Practices for Optimizing Your Sitemaps [Marketing Jive]
  • Take three steps to keyword success [Inside AdWords]
  • How to Write Search Friendly Product Descriptions [Volusion]

User Experience
  • Estimated reading time in web design [Brian Cray]
  • Your visitors don't want to 'submit' [Ion Interactive]
  • 40 Add to Cart Buttons for Inspiration [WS Blogz]
  • 50 Fresh Beautiful Navigation Menus [Splashology]
  • How to Reduce Shopping Cart Abandonment: 10 No-Brainers [Get Elastic]
  • A Marketer's Guide to HTML5 [HubSpot]
  • 35+ Cool & Creative Examples of One Page Websites [PSD to HTML]
  • Image Formats: What's the Difference Between JPG, GIF, PNG? [Practical Ecommerce]

Email Marketing
  • Email marketing: key concepts in email testing [Social Email Marketing]
  • How to Use Email Marketing to Dramatically Boost Your Sales [Thinking Inbox]
  • Using PPC advertising for your email marketing subscription page [Social Email Marketing]

  • How To Measure The Quality Of An Online Form [Google Analytics Blog]
  • Improving the Value of Links with Google Analytics [Push On]
  • Using URL Tracking Parameters To Get More Out Of Analytics [PPC Hero]
  • Custom variables webinar available for your viewing pleasure [Google Analytics Blog]

Radar Screen

  • Sorry, Twitter Confirms It Will Launch Its Own Link Shortener [TechCrunch]
  • Is This What the New Twitter Will Look Like? [GigaOM]
  • Facebook's Search Traffic Continues to Grow [Inside Facebook]
  • The Gradual Disappearance Of Flash Websites [Smashing Magazine]

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