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  Apr 8 2010 -  Spotting things you'll want to see today.
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This is the April 8 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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A short video explains foursquare

Foursquare keeps moving

Foursquare was the location based service of choice at the recent South by Southwest Conference in Austin and it continued to show unmistakable signs of growth this week. The service had to announce new provisions to catch cheaters who try to 'check-in' at locations without bothering to actually be there. Then on Tuesday the Business Insider blog reported that Yahoo might be buying Foursquare for $100 million. Microsoft has already announced a plan to integrate Foursquare data into Bing's maps.

The blog Convince and Convert looked at how people are using Foursquare and made the case for an impressive business potential based on the customer insights provided. John Batelle is also a fan of the space but feels that much of that potential remains unreached as it awaits proper execution. Ben Parr offered a comparison of Foursquare to other services in terms of business value and the blog Digital Body Language made the case that the theme of rewarding behavior with badges could even be used in the B2B world.

Competition to become the first to 'check-in' from obscure spots is getting intense. In fact, you will need a very fast sled if you want to get into the action. Two people are already mushing to the North Pole to claim the Mayoral rights on Foursquare.

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The most useful posts of the week

Social Media
  • Creating Facebook Pages Customers Will Want To Join [Outspoken Media]
  • How to Add a Facebook Share Button With a Custom Logo [(Anti) Social Development]
  • Facebook Community Pages and why Facebook introduced them [Jesper Astrom]
  • Ten Ways for Small Businesses to Use LinkedIn [Guy Kawasaki ]
  • The Ultimate Guide to Twitter Theme Design [1st Webdesigner]
  • 10 Tips for Using Social Bookmarking Sites Effectively [Online Social Networking]
  • Facebook Creates New Kind of 'Unofficial' Community Pages [Inside Facebook]
  • How To Choose Social Media Programs by Brand, Lifestyle, Product or Location [Jeremiah Owyang]
  • 9 Killer Desktop Facebook Chat Clients [All Facebook]
  • 7 Facts about Your Facebook Page Username [Jesper Astrom]

Search Marketing
  • Adding Images to your Sitemaps [Google Webmaster Central]
  • 5 Video Syndication Tools That Can Boost Search Results [Search Engine Land]
  • Some Tactical Tips for Tracking the Long Tail [Search Engine Journal]
  • How To Effectively Group PPC Keywords by Purchase Intent [PPC Hero]
  • Three Ways Keyword Grouping Improves Your Copywriting [Vertical Measures]
  • How To Create High-Converting Landing Pages [Search Engine Land]
  • 10 SEO Tools Every Blogger Must Use [Daily SEO Tip]

User Experience
  • Top 5 Ways to Make Your Site More Fun [Mashable]
  • 63 Pro and Delicious Social Media Icon Sets for Your Website [W3 Mag]
  • How To Design A Better Blog? Break Down The Rules [PV.M Garage ]

Email Marketing
  • Is Your Email Preview-Pane Ready? [Directory Journal]
  • Three Questions Your Email Should Answer In Eight Seconds Or Less [Email Insider]
  • Email marketing deliverability: 25+ tips to reach the inbox [Social Email Marketing]
  • Shopping cart abandonment emails: issues and resources [Email Marketing Reports]
  • Understanding Email Spam Filters [VKI Studios]

  • Measuring Social Media with Web Analytics [Search Engine Watch]

Radar Screen

  • Twitter can predict 'with astonishing accuracy' how well a movie will sell. [NextWeb]
  • Google services on the iPad and tablet computers [Google Mobile Blog]
  • Top 10 Portal Frontpages - March 2010 [Marketing Charts]
  • HomeRun: Like Groupon, But Ridiculously Social [GigaOm]
  • Google Testing Skype Challenger? [Marketing Pilgrim]

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