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  Apr 1 2010 -  Spotting things you'll want to see today.
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This is the April 1 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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YouTube's new look

The new YouTube

The YouTube redesign that has been slowly developing since January went live this week. NewTeeVee summarized the changes (including a very different commenting system) and included comparative screen shots. Download Squad provided a comprehensive tour of the new interface, which they felt could become a prototype for all Google products someday.

In general the sentiment is that YouTube removed a lot of clutter and used Ajax to keep users on the page unrefreshed. YouTube's Shiva Rajaraman explained the objectives to the NY Time's Bits Blog, saying that YouTube is optimizing for 15-30 minute viewing sessions by linking related videos. The early good news was reported by TechCrunch -- a quick 7% rise in engagement. The tougher to swallow news came via comments from current users. A little change may be a good thing but it is never easily accepted for online brands.

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The most useful posts of the week

Social Media
  • 5 Quick Ways To Improve Your Facebook SEO [Small Biz Trends]
  • How to Build Engaging One-of-Kind Facebook Fan Pages [TechCrunch]
  • Twitter: How Our New 'Top Tweets' Works [Search Engine Land]
  • Unrealized Potential: Why Quizzes Should Be Bigger on Facebook [Inside Facebook]
  • The 10 Features Every Social Mobile Game Must Include [Social Times]
  • What Type Of Social Media Ads Are The Most Effective? [Online Media Daily]

Search Marketing
  • Increase AdWords conversions: optimisation made easy with YouTube video guides [Google Conversion Room]
  • Determining Whether a Page/Site Passes Link Juice (and How Much) [SEOMoz]
  • How to Optimize Your Landing Pages for SEO-Driven Conversions [Post Click Marketing]
  • New & Powerful: AdWords Search Funnels [Ask Enquiro]
  • How will Google's new lead capture extension affect your pay-per-click campaigns? [Marketing Experiments]
  • Common B2B SEO Mistakes and How to Solve Them [Online Marketing Blog]

User Experience
  • 6 Steps To More Engaging Copy That Sells [Graywolf]
  • Improving Your Checkout Process [Double Plus]
  • 5 Ways Twitter's New Homepage Schools Yours [Outspoken Media]
  • CSS Sprites: Useful Technique, or Potential Nuisance? [Smashing Magazine]
  • 24 Free Exclusive Google Buzz Icons [Web Designer Depot]
  • 42 High Quality Fonts for Professional Web Design [Hongkiat]

Email Marketing
  • The Best Ways to Build Your E-Mail List [Blue State Digital]
  • Why did they unsubscribe from your email newsletter? [Damn I Wish]
  • Mobile email design [Style Campaign]
  • Three Biggest Changes To Unsubscribe Practices [Email Insider]
  • Getting ready for Outlook 2010 [Campaign Monitor]

  • How To Read A Web Site Log File [Conversation Marketing]
  • 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources [SEOptimise]

Other news from April 1, 2010
  • TEXTp saves YouTube bandwidth, money [Official Youtube Blog]
  • Google Acquires the Internal Revenue Service [PC World]
  • New HugSpot Dating Software Helps Singles Find Love Online [HubSpot]
  • Google to open SEO agency called Google SEO [Vertical Measures]
  • A different kind of company name [Official Google Blog]
  • ISP to shut down spam filters for 1 hour a day in cost-cutting measure [Email Marketing Reports]
  • Twitter Announces 'Pay As You Tweet' Subscription Plan [Twittercism]
  • Google Analytics Adds 'Please God, Tell Me What To Do' Feature [Search Engine Land]

Radar Screen

  • 12 Mobile Marketing Stats You Need to Know [Junta42]
  • Facebook Insights To Take On Google Analytics [All Facebook]
  • Google's Chrome Leaves Another Hackathon Unscathed [The Firewall]
  • Wikipedia is getting a makeover. Will readers notice? [Econsultancy]
  • Is Foursquare That Big Of A Deal For Marketers? [Six Pixels]
  • Facebook Changes Like Language To Increase Engagement [BlackWeb 2.0]

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