Twitter goes @anywhere
The smart speculation was that Twitter was going to announce an advertising platform at the South By Southwest conference this week in Austin. Instead they announced @anywhere, an 'at' platform that makes it even easier to use Twitter without visiting Twitter.com. eBrandz provided a good rundown of how a few lines of Javascript will be able to bring the Twitter network to any external website.
@anywhere is a product of a social media system that travels with users as they surf and is not reliant on visits to any home site. Gigaom looked at how the new @anywhere features compare to existing API based systems; perhaps a bit too similar in their opinion. Marketing Vox saw more difficulties ahead for marketers already having trouble tracking Twitter traffic. Several bloggers felt that @anywhere was an answer to Facebook Connect and wondered if @anywhere might be part of a revenue model where large sites pay for usage.
What about the advertising platform? The smart speculation now looks towards the April 13 Ad Age Digital Conference.
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