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  Mar 18 2010 -  Spotting things you'll want to see today.
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This is the March 18 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Too Much Twitter?

Twitter goes @anywhere

The smart speculation was that Twitter was going to announce an advertising platform at the South By Southwest conference this week in Austin. Instead they announced @anywhere, an 'at' platform that makes it even easier to use Twitter without visiting eBrandz provided a good rundown of how a few lines of Javascript will be able to bring the Twitter network to any external website.

@anywhere is a product of a social media system that travels with users as they surf and is not reliant on visits to any home site. Gigaom looked at how the new @anywhere features compare to existing API based systems; perhaps a bit too similar in their opinion. Marketing Vox saw more difficulties ahead for marketers already having trouble tracking Twitter traffic. Several bloggers felt that @anywhere was an answer to Facebook Connect and wondered if @anywhere might be part of a revenue model where large sites pay for usage.

What about the advertising platform? The smart speculation now looks towards the April 13 Ad Age Digital Conference.

New techniques to increase online revenues

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The most useful posts of the week

Social Media
  • 5 Social Media Tips for Ecommerce Marketing [Online Marketing Blog]
  • 5 more tips for using Google Buzz on your phone [Google Mobile Blog]
  • 5 Tips for More ReTweets [Buzzmarketing]
  • Top 10 Social Networking Websites & Forums - February 2010 [Marketing Charts]
  • 9 Killer Tips for Location-Based Marketing [Mashable]
  • Five Keys For Creating Viral YouTube Titles [Search Engine Journal]
  • Social Media and Search Optimization Integration [SEO Wizardry]

Search Marketing
  • 301 Redirects Do Not Pass Full PageRank [SEO Roundtable]
  • 29 Tidbits from my Interview of Matt Cutts [Stone Temple Consulting]
  • Fun Ways to Improve Facebook Ad CTRs [Search Engine Journal]
  • 71 Technical Factors For Backlink Analysis [Search Engine Land]
  • Creating a Google Sitemap [Search Marketing Sage]
  • 3 Rarely Used AdWords Settings You Should Be Aware Of [Daily SEO Tip]

User Experience
  • Call to Action Buttons: Guidelines, Best Practices and Examples [Hongkiat]
  • Guide To The Best Professional Usability Testing Tools And Services [Robin Good]
  • Showcase Of Web Design In China: From Imitation To Innovation [Smashing Magazine]
  • 10 Original and Creative Social Media Icon-Sets [Design Reviver]
  • With this checklist, you can build a compelling landing page [B2B Web Strategy]

Email Marketing
  • 5 tips for effective email copywriting [Social Email Marketing]
  • Some less conventional ways to build and grow an email list [Social Email Marketing]
  • How To Write An Autoresponder Series [Aussie Internet Marketing ]
  • Do Creative Email Subject Lines Work? [Blue Sky Factory]
  • Three Deliverability Analyses that Every Email Marketer Should Do [Email Insider]
  • Email marketing statistics: where to find them [Email Marketing Reports]

  • Facebook Conversion Tracking: Now With Extra Impression Sauce [PPC Blog]
  • Google Analytics in Depth: Goals and Funnels [Six Revisions]
  • Book review - Customising Google Analytics [Smart Insights]

Radar Screen

  • New Pew data: newspaper pay walls will likely fail [Econsultancy]
  • Google Sees Mobile Search, Ads Expanding Quickly [WSJ Digits]
  • The Top 15 Brands on the App Store Might Surprise You [Mobile Crunch]

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