Twitter goes @anywhere

The smart speculation was that Twitter was going to announce an advertising platform at the South By Southwest conference this week in Austin. Instead they announced @anywhere, an 'at' platform that makes it even easier to use Twitter without visiting Twitter.com. eBrandz provided a good rundown of how a few lines of Javascript will be able to bring the Twitter network to any external website.

@anywhere is a product of a social media system that travels with users as they surf and is not reliant on visits to any home site. Gigaom looked at how the new @anywhere features compare to existing API based systems; perhaps a bit too similar in their opinion. Marketing Vox saw more difficulties ahead for marketers already having trouble tracking Twitter traffic. Several bloggers felt that @anywhere was an answer to Facebook Connect and wondered if @anywhere might be part of a revenue model where large sites pay for usage.

What about the advertising platform? The smart speculation now looks towards the April 13 Ad Age Digital Conference.

• 5 Social Media Tips for Ecommerce Marketing [Online Marketing Blog]
• 5 more tips for using Google Buzz on your phone [Google Mobile Blog]
• 5 Tips for More ReTweets [Buzzmarketing]
• Top 10 Social Networking Websites & Forums - February 2010 [Marketing Charts]
• 9 Killer Tips for Location-Based Marketing [Mashable]
• Five Keys For Creating Viral YouTube Titles [Search Engine Journal]
• Social Media and Search Optimization Integration [SEO Wizardry]

• 301 Redirects Do Not Pass Full PageRank [SEO Roundtable]
• 29 Tidbits from my Interview of Matt Cutts [Stone Temple Consulting]
• Fun Ways to Improve Facebook Ad CTRs [Search Engine Journal]
• 71 Technical Factors For Backlink Analysis [Search Engine Land]
• Creating a Google Sitemap [Search Marketing Sage]
• 3 Rarely Used AdWords Settings You Should Be Aware Of [Daily SEO Tip]

• Call to Action Buttons: Guidelines, Best Practices and Examples [Hongkiat]
• Guide To The Best Professional Usability Testing Tools And Services [Robin Good]
• Showcase Of Web Design In China: From Imitation To Innovation [Smashing Magazine]
• 10 Original and Creative Social Media Icon-Sets [Design Reviver]
• With this checklist, you can build a compelling landing page [B2B Web Strategy]

• 5 tips for effective email copywriting [Social Email Marketing]
• Some less conventional ways to build and grow an email list [Social Email Marketing]
• How To Write An Autoresponder Series [Aussie Internet Marketing ]
• Do Creative Email Subject Lines Work? [Blue Sky Factory]
• Three Deliverability Analyses that Every Email Marketer Should Do [Email Insider]
• Email marketing statistics: where to find them [Email Marketing Reports]

• Facebook Conversion Tracking: Now With Extra Impression Sauce [PPC Blog]
• Google Analytics in Depth: Goals and Funnels [Six Revisions]
• Book review - Customising Google Analytics [Smart Insights]

• New Pew data: newspaper pay walls will likely fail [Econsultancy]
• Google Sees Mobile Search, Ads Expanding Quickly [WSJ Digits]
• The Top 15 Brands on the App Store Might Surprise You [Mobile Crunch]