Facebook finds location based services | Who's Blogging What (web marketing edition) Mar 11, 2010

Will Facebook LBS keep your friends close or your enemies closer? | To read your copy of Who's Blogging What in your browser click here

Who's Blogging What
Mar 11 2010 - Spotting things you'll want to see today.
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This is the March 11 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Keeping your friends close

Details about Facebook's long expected move towards location based services emerged this week. Facebook is apparently delaying an official announcement for the April f8 developer's conference but the blog Inside Facebook made an educated guess as to how LBS would work on Facebook.com and through the API. There have been a lot of posts about the giants (Facebook, Google) squashing foursquare and Gowalla but Techcrunch reported that Facebook is more likely to work with the startups than against them. Tagging the location of users on a large privacy challenged service like Facebook is probably as dangerous as it sounds. Switched.com marked the expected increase in Facebook's stalker quotient and predicted a boom for location tracking malware this summer.

Where is Twitter? This week they (somewhat quietly) enabled location based Tweets through the GoogleMaps API. The effort seemed rushed and a bit off target. Venture Beat explained how Twitter missed the mark, especially when compared to the recent Google Buzz effort.

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Social Media

7 Insanely Useful Ways to Search Twitter for Marketing [LitmanLive]
11 Free Tools for Social Media Optimization [Online Marketing Blog]
3 Tools to Analyze the Sentiment of Your Brand Social Mentions [Search Engine Journal]
5 Ways to Weave LinkedIn Into Your Marketing Mix [Online Marketing Blog]
10 Steps for Optimizing the Brand for Social Search [Brian Solis]
10 Small Business Blog Tips (that Make a Big Difference) [Remarkablogger]
6 Powerful LinkedIn Marketing Tips for Small Businesses [Social Media Examiner]
How To Write The Perfect Tweet [Twittercism]
Facebook, Google Lead Third-party Logins [Marketing Charts]

Search Marketing

7 Google Chrome Extensions To Make You A More Efficient SEO [Distilled]
Keyword Segmentation: What Are You Missing In That Pile Of Keywords? [Metrics Insider]
4 Ways to Get Your Business Found by Local Searchers [HubSpot]
Top 20 SEO requirements for scoping your eCommerce platform [Econsultancy]

User Experience

15 Free, New and Fresh Social Media Icon Sets [Developer's Paradise]
7 Sneaky Ways to Write Irresistible Headlines [awake@thewheel]
Forms On Mobile Devices: Modern Solutions [Smashing Magazine]
11 steps toward a content strategy [Econsultancy]
Tips for usability testing with children [Econsultancy]

Email Marketing

Open rates: 6 lessons from digging deeper and a Gmail problem [Email Marketing Reports]
Email Marketing: Taking the mystery out of customer motivation [Marketing Experiments]
Top 10 email clients [LitmanLive]

Analytics

4 Ways To Monitor Your Facebook Page Traffic [All Facebook]
Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns [Web Analytics World]
Three New Google Analytics Apps for iPhone [Web Analysts]
FourSquare Adds Analytics, Real Business Value [Small Biz Trends]
How to view actual goal numbers rather than percentages in Google Analytics [Blogstorm]

Radar Screen

YouTube Pulls the Trigger on Mobile Ads [ClickZ]
Facebook Search Queries Jump 10% in February [GigaOm]
MySpace Revamps for Revival [PC World]

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