Social media and email merged this week, literally | To read your copy of Who's Blogging What in your browser click here
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  Mar 4 2010 -  Spotting things you'll want to see today.
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This is the March 4 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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[video] Why Exact Target and CoTweet are coming together

Email as social media

Email is often described as the first and most resilient form of online social media. It is also said to be as doomed as yesterday's newspapers. The future became a bit clearer this week when Exact Target purchased CoTweet, a system that helps companies to communicate through Twitter at the enterprise level. The message of the merger is that organizations need to be prepared to communicate through the medium of the consumer's choosing. The reaction was very positive. Kyle Lacy excitedly dashed off five ways that the new company could change social media, focusing on collaboration and ROI measurement. Convince and Convert (4 Reasons the Social Business Evolution Starts Now) spotted the seeds of an automated, integrated social media dashboard. The leaders of the two companies provided their vision of the full communications feature set in Venture Beat.

Exact Target is an example of a traditional email company moving towards social media. Confirmation is provided from the other direction by a huge new email system called Project Titan. Facebook is apparently not ready to empty the inbox quite yet.

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The most useful posts of the week

Social Media
  • 10 Free Twitter Tools for Analysis, Trends, And Insights [Social Times]
  • 5 tips for using Google Buzz on your phone [Google Mobile Blog]
  • Using Twitter Search for Business [Chris Brogan]
  • Websites vs Facebook Pages: which URL should you promote? [Econsultancy]
  • What you Must know about the Facebook Promotional Guidelines [Jesper Astrom]
  • Top 25 Facebook Games for February [Inside Facebook]
  • Facebook's February 2010 US Traffic by Age and Sex [Inside Facebook]
  • 5 Sure Fire Tactics to Promote a Business Blog [Online Marketing Blog]

Search Marketing
  • 5 Steps to Going Mobile with Your PPC Campaign [Search Engine People]
  • Get Your Search Campaigns Ready for the Yahoo/MSN Merger [Search Engine Watch]
  • The Experts' Guide to Keyword Research for Social Media [Wordstream]
  • 5 Steps to Launching a Mobile Search Campaign [Search Engine Journal]
  • 9 tips to write effective Search Engine Ads [Search Cowboys]
  • PPC Tip - Remove the Spaces [Ten Golden Rules]
  • 4 Ways to Really Make Your Internal Links Work Hard For You [Daily SEO Tip]
  • Chasing the long tail with keyword research [Bing Community]
  • 8 Content Related SEO Tips For e-commerce Sites [Conversion Counts]

User Experience
  • Mad Libs make a comeback. To help with online form completion. [Econsultancy]
  • 60 Creative Flash Websites You Should Not Miss [Hongkiat]
  • 35+ Essential Submit Button Enhancements [Trip Wire]
  • 35 Beautiful iPhone App Website Designs [Six Revisions]

Email Marketing
  • The Art of the List: 5 Keys to Building Your Database (Video) [Hubspot]
  • Behind The Design: Color Talks [Email Insider]

  • Measuring Success of URLs Posted on Twitter [Anil Batra]
  • Web Analytics Tracking on a Facebook Page [Gilligan on Data ]
  • No-tags Google Analytics Integration: Pion Lite from Atomic Labs [Google Analytics Blog]
  • How to Set Up GA Advanced Segments to Analyze Social Media Traffic [GSQi]
  • A critical look at bounce rates [Brian Cray]
  • Find the Content Your Readers Love With Analytics [SEOMoz]

Radar Screen

  • Bing's Facebook Page Gets 400K New Fans a Day Through Farmville [Inside Facebook]
  • Will E-Commerce Help Facebook's Ad Sales? [Ad Age]
  • Women dominate mobile social networking scene [Biz Report]
  • Omniture Expands Their Facebook Analytics Offering [All Facebook]
  • Facebook Analytics War Heats Up [ClickZ]
  • Can Brightkite Beat Foursquare & Gowalla With a Universal Check-in? [ReadWriteWeb]
  • 24% Of Households Have a TV Connected To The Internet [WebProNews]

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