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  Feb 18 2010 -  Spotting things you'll want to see today.
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This is the February 18 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Humans Inside!

Google's human touch

Google, built upon the principle of the almighty algorithm, put some people in the loop last Friday when it acquired Aardvark, a human powered social search engine. Aardvark users typically wait approximately ten minutes while it finds someone to answer their question. Aardvark has a small user base but highly respected technology as described in the founder's research paper Anatomy of a Large Scale Social Search Engine. EBrandz had a good rundown of how it actually works in practice.

Right now it is difficult to find a person who knows what Google's plan will be with Aardvark. John Batelle suggested that Google's best option would be full integration so that most search queries would have an 'ask a human' option. Search Engine Journal suggested a plan that might be easier to scale - Google could store, index and recycle the human answers to be included in search results. Google's social search tool set is becoming complicated and curious. Chelsi Nakano did a good job in CMS Newsire of explaining how Aardvark will differ from the existing Google Social Search announced last November.

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The most useful posts of the week

Social Media
  • How To Build A Customized Facebook Page For Your Business [Business Insider]
  • Top 10 Free Social Media Tracking Tools [I Need Hits]
  • Finding Online Shoppers on Facebook [eMarketer]
  • Top E-Commerce Apps for Facebook [Website Magazine]
  • The New Facebook Home Page Guide That You Must Read [All Facebook]
  • The Five Elements of Viral Calls to Action [Dan Zarrella]
  • 5 Steps to Successful Facebook Advertising [Duct Tape Marketing]
  • Ten Must Read Tips to Start a Small Business Blog [Top Rank]
  • Five Tips to Thrive on Google Buzz [JungleG]
  • Adding More than One FBML box to your Facebook Page [Jesper Astrom]

Search Marketing
  • Study Reveals Google, Yahoo & Bing Users Perceive Your Brand Differently [Marketing Pilgrim]
  • Encouraging Google to Display Real Time Search for Your Keyword [Bill Hartzer]
  • Negative Keyword Tips [PPC Blog]
  • 10 Types of Landing Page Goals for PPC Campaigns [Search Engine Journal]

User Experience
  • 50 Beautiful Clean and Simple Web Designs [Six Revisions]
  • 30 Brilliant Websites So Smart in Organizing Design Elements [Dev Snippets]
  • 3 Basic Ways to Grab a User's Attention [Digital Telepathy]
  • 40+ Websites with Awesome Backdrops [Best Design Tuts]

Email Marketing
  • Mobile Email Design Tips [Aweber]
  • How to Prepare for Email Marketing's Biggest Challenge Ever: Facebook Project Titan [Blue Sky Factory]
  • Your guide to an effective email recapture program [iMedia]
  • Guide To The Best Paid Online Email Distribution Solutions [Robin Good]
  • Email Newsletter Design: Guidelines And Examples [Smashing Magazine]
  • 12 Ways to Engage Subscribers [Blue Sky Factory]

  • 4 Simple Ways to Integrate Analytics into Your Daily Internet Marketing Efforts [HubSpot]
  • Use Google Analytics to validate your shopping cart checkout [Pure Visibility]
  • Spotlight on Google Analytics features: Custom variables [Google Conversion Room]
  • Track Sub Domains in Google Analytics [Marketing Tech Blog]

Radar Screen

  • We're Number Two! Facebook moves up one big spot in the charts [Compete]
  • The 5 Most Interesting Things About Google's ReMail Acquisition [ReadWriteWeb]
  • 5 Terms That Signify The Future Of Mobile Marketing [Influential Marketing]
  • Integrating translation into Google Goggles [Google Mobile]
  • Facebook Launches Facebook Zero: A Light Weight Mobile Site [All Facebook]
  • Facebook Stats Show Big Increase in Content Sharing, Local Business Pages [Inside Facebook]

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