The iPad may not be the slam dunk that everyone predicted | To read your copy of Who's Blogging What in your browser click here
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  Jan 28 2010 -  Spotting things you'll want to see today.
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This is the January 28 2010 edition of Who's Blogging What, a newsletter that covers over 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The iPad may be a technology in search of an application


The iPad's 9.7 inch IPS screen tried but seems to have failed at providing a clear look at the future of tablet computing. The blog Technically Personal listed the specs and capabilities of the new device that is being universally hailed as sexy while at the same time being questioned for substance.

After some initial excitement about the $499 entry price point several blogs including Digital Trends did the math and decided that $499 might be a low price for a version that nobody wants. The Inquisitr agreed that, apples to apples it was really no bargain. Disappointments in the feature set centered around the lack of any camera and the failure to support Flash. Adobe used its own blog to remind developers that a conversion program was available for developers who wanted to port Flash applications to the iPad. Usability was even called into question (extremely rare for any Apple product). Gizmodo had trouble typing on the virtual keyboard which is too big for thumbing and therefore seems to require a third hand for mobile use. There is a Bluetooth keyboard accessory but no mouse and several bloggers complained that the combination of keyboard typing and onscreen pointing was awkward. The lack of multi-tasking seems to abuse the argument that the iPad is a netbook replacement.

Apple is, of course, not likely to produce a product that will not gain consumer acceptance and there were several explanations for the apparent dichotomy. Digital Trends expressed the widespread opinion that the iPad could be an important gaming platform. Cloud Ave called it the perfect laptop for mom and dad and reminded everyone that Apple really sells relationships, not hardware. Perhaps the most cogent explanation of the iPad came from Gigaom, which pointed out that laptops and smart phones are all about creating content and relationships while the iPad was created as a device for consuming content.

The Underground Guide To The iPhone

The most important word in mobile marketing is 'iPhone'. Get a better understanding of how the device works, how people use it and how it can connect you with new customers. With this free guide you will also receive daily updates on relevant websites and programs via email for free courtesy of MakeUseOf. Get it all here

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The most useful posts of the week

Social Media
  • Facebook Marketing Tips: Make the Most of Your Fan Page [Top Rank Blog]
  • How to Better Engage Facebook Fan Page 'Fans' [Social Media Examiner]
  • How to Add a Share Button to Your Facebook Fan Page [(Anti) Social ]
  • 8 Most Useful Firefox Plugins For Facebook Users [All Facebook]
  • StumbleUpon Etiquette Guide and Best Practices [Techipedia]
  • Facebook Pages: Introducing per post analytics for Pages [Facebook Blog]
  • How To Write Better Tweets [Smallbiztrends]
  • 7 Things Developers Should Know About Facebook's New Dashboards [All Facebook]
  • 5 Ways to Use Foursquare for Business [Kyle Lacy]

Search Marketing
  • Search is getting more social [Official Google Blog]
  • What SEO's Need to Know About Page Speed [Search Engine People]
  • Search Engines Bringing Back Variables In URLs - At Your Expense [Top Rank Blog]
  • Extensions, bookmark sync and more for Google Chrome [Official Google Blog]
  • Survey Results: Impact of Blogging on Search Engine Optimization [Top Rank Blog]
  • Twitter 'Local Trends' As 'SEO' Tool [Screenwerk]
  • On Page SEO: Managing Links in to Links Out [SEO Designs]

User Experience
  • 10 Things To Test When Optimizing Video For Conversions [ReelSeo]
  • 6 Steps To More Engaging Copy That Sells [SEO ROI]
  • A/B Test Case Study: Single Page vs. Multi-Step Checkout [Get Elastic]
  • 35 Beautiful E-Commerce Websites [Smashing Magazine]
  • The Dark Side of HTML 5 Video [Sitepoint]

Email Marketing
  • 10 Tips for Successful Email Preheader Text [Exact Target]
  • The Fine Art of Persuasion via Email [Web Worker Daily]

  • 10 Web Analytic Tools to Track Traffic Trends [Lime Exchange]

Radar Screen

  • Five Mobile Trends for 2010 [Ad Age]
  • Special Report - Content Marketing Spending Continues to Rise [Junta42]
  • LinkedIn Adds New Ways to Browse Connections [Mashable]
  • Facebook Testing Conversion Tracking Tool for Advertisers [Inside Facebook]
  • Study: Consumers Are Not Annoyed by Ads on Facebook [Ad Age]

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