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  Jan 21 2010 -  Spotting things you'll want to see today.
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This is the January 21 2010 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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The NY Times plans one giant leap


On Wednesday the New York Times outlined a plan to alter the norms of online content distribution in 2011. Perceived inevitability did nothing to limit the resulting debate about the most significant paywall of the internet age. PaidContent.org did a good job of detailing the major issues. The most obvious question (will people pay?) set off a lively Twitter exchange of dueling journalists. Readers of the Times' own Media Decoder blog were split but mostly held to the position that they would not cross the wall.

There was universal respect for the quality of the Times' content and appreciation of the difficulty of its position. Nicholas Carr called it the smartest move that might not work. The web has broken down geographical borders and altered the supply demand equation of newspaper content. The most common paywall comparison made has been the Financial Times system and FT claims that content revenue will beat advertising by 2012.

A large meme has been that the Times is still largely ignoring new opportunities that have replaced the old order of balancing advertiser and reader revenue streams. Jeff Jarvis described the 'cockeyed economics' of penalizing the best customers and requiring an economic decision before an article is read. Search Engine People wondered how the Times would fare in a link economy where blogs and other sources would be reticent about pointing to possibly blocked pages. Stowe Boyd argued that the Times should be working towards revenue from socially endorsed content as opposed to just from more content. One decision that earned praise was that the payment relationship would be directly with the consumer without a platform dependent middleman (an aspect highlighted in an internal memo). Ars Technica went into both the difficulty and the benefit of providing a seamless experience across multiple devices, both stationary and mobile without relying on an iCut.

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The most useful posts of the week

Social Media
  • Facebook Releases Their Version Of Retweets As Twitterfication Continues [All Facebook]
  • How To Create An Incentive For Visitors Who Fan Your Facebook Page [John Haydon]
  • Facebook Developers Gain Access To User Emails Starting Today [All Facebook]
  • Yelp Now Lets Customers 'Check In', Spread WOM [SmallBizTrends]
  • 5 Social Sharing Extensions For Firefox [Social Times]
  • Facebook How-To: Send a Note to Fan Inboxes [Walk Upright]
  • Successful Twitter Marketing Strategies [Social Media Optimization]
  • Who is looking at your Facebook? 3 Privacy Options you NEED to set [VKI Studios]

Search Marketing
  • How to Employ Multiple Keywords for SEO & Conversions [SEOMoz]
  • More info about synonyms at Google [Matt Cutts]
  • State of the Index [Google Webmaster Central]
  • Google Rolls Out New Targeting Options for Mobile Ads [Search Engine Journal]
  • 4 Ways to Leverage Adwords Search Query Reports [PPC Blog]
  • Reducing Pay per Click Costs [SEO Wizardry]
  • Theming your Content for Higher Search Engine Results [SEO Design]
  • How Do You Get Breadcrumbs in Google Results? [WebProNews]
  • SEO Title Switch for Better Rankings [SEO Diva]

User Experience
  • Is Your Registration Process Scaring Away Users? [ReadWriteStart]
  • Ten Free Display Fonts From The Behance Network [SitePoint]
  • 25 New High Quality Free Fonts [Smashing Magazine]
  • Ten Ways to Improve Product Images [Cre8pc Usability ]
  • 10 Creative and Ingenious Typographic Logos [Company Logos]
  • Tips for Coding and Designing Usable Web Forms [Noupe]
  • Designing for Visibility: How to Choose Digital Assets for Your Business [Greatfinds]

Email Marketing
  • The 5 Rules of Writing Email Marketing Subject Lines [Directory Journal]
  • How to Create a Campaign to Get More Facebook Followers [ProImpact7]
  • What Does 'Social' Look Like in Email? [eROI]
  • Balancing Your Email Frequency [Volusion]
  • Optimize Your Email Sign-Up Stand Out & Entice [Bronto]
  • HOW TO: Take Advantage of Social Media in Your E-mail Marketing [Mashable]
  • Email Follow-Up Brings Abandoned Shopping Carts To Life [Mediapost]
  • Top 14 Animated Emails of 09 [Style Campaign]
  • Novelty value in email design: risks and rewards [Email Marketing Reports]
  • Communicating with Your Favorite Applications through Email [Facebook Blog]

  • HTML5 and Analytics [Luna Metrics]
  • Clicks vs. Visits Revisited [Google Analytics Blog]

Radar Screen

  • Amazon Turns Kindle Into a Platform [GigaOm]
  • OneRiot Launches RiotWise Ad Network For Real-Time Search [Search Engine Land]
  • Top 10 Social Networking Websites & Forums - Dec 2009 [Marketing Charts]
  • Google ramps up HTML5 support with YouTube videos [VentureBeat]

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