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  Jan 14 2010 -  Spotting things you'll want to see today.
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This is the January 14 2010 edition of Who's Blogging What, a newsletter that covers over 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Don't miss Social Media Collective Wisdom.
42 of our favorite social media bloggers look at 2010, back and beyond.

Google's Chinese version censors results for searches such as 'Tiananmen'

Hitting the Great Wall

The concept that the web will allow commerce without borders took a painful hit on Tuesday when Google announced that a sophisticated attack originating within China had struck their infrastructure in December. The target seemed to be the personal (Gmail) accounts of human rights activists and led Google to decide that they would end censorship practices required by Chinese law. Details later emerged showing that several other companies doing business with China were also attacked and the blog Ars Technica documented a long history of similar cyber attacks.

China responded as expected, creating serious doubt about the future of While the reaction from bloggers included widespread admiration for Google's stance there was also a fair bit of cynicism regarding their motives. The Inquisitr made the case that Google's primary concern is the perceived safety of cloud computing. Nicholas Carr used the New Republic as well as his own blog to explain the importance of cloud computing to Google's business model and the danger that attacks on Google's servers presents. Other voices made the case that Google was just retreating from a losing battle with Baidu. All Things Digital argued that there were indeed cumulative factors leading to a proper stand by Google.

The consensus regarding the future is that will disappear, at least for awhile. The blogs Imagethief and Rconversation described China's situation as unacceptable even to moderate voices. Hopes for moderation came from such writers as Henry Blodget who described a scenario where both sides could declare victory. Jonathan Zittrain saw a possible test case of being shut down but something like could still be used by Google to fight censorship on its own terms. The first battle between a 'data state' and a world superpower might actually be winnable by Google. Conversation Marketing did some early handicapping and found some significant leverage, all on Google's side.

Twitter Means Business
    - Microblogging And Your Company

Julio Ojeda-Zapata's new book is becoming an essential field guide for companies wishing to optimize their exposure on Twitter. It provides effective guidelines, case studies and industry specific recommendations. This free excerpt gives you the outline, description and full first chapter. Important social media reading.

Get it here »»

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The most useful posts of the week

Social Media
  • How Google Ranks Tweets [MIT Technology Review]
  • How to Write Compelling Social News Headlines [Online Marketing Blog]
  • How to set up a Facebook fan page that works [Direct Creative]
  • 10 Musts for Marketing to Women on Facebook [Mashable]
  • 7 Steps to Building A B2B Social Media Lead Generation Pipe [Social Media B2B]
  • 8 Tools to Help Filter Your Twitter Stream & Find News [Poynter]
  • Marketing Your Blog: 10 Essential Tips You Should Know [Hongkiat]
  • Essential social media connections for your blog [Socialbrite]
  • How to Add a MP3 to a Tab on Facebook Fan Page [(Anti) Social Development ]
  • How WSJ Uses Social Media from Behind a Pay Wall [Media Shift]

Search Marketing
  • SEO Tips to Acquire Competitive Keywords [SEO Design Solutions]
  • 7 Overlooked Sources of Keyword Data [Search Engine Journal]
  • Quick Tips to Get Found in Google's Real-Time Search [iNeedHits]

User Experience
  • Website Performance: What To Know and What You Can Do [Smashing Magazine]
  • 5 Most Obvious Website Usability Issues [Luna Metrics]
  • 25 User Experience Videos That Are Worth Your Time [Smashing Magazine]
  • 6 Social Media Sites for Web Design-Related Content [10e20]
  • Fresh and Unique Web Design Showcases [Design Reviver]
  • 12 Ways To Enhance Your Online Store With Javascript Hover Effects [Get Elastic]
  • Showcase of Minimalist Website Designs [Design Reviver]
  • 11 Most Popular Blog Design Styles (With Examples) [Hongkiat]
  • Gorgeous Typography Examples in Advertising Design [Noupe]

Email Marketing
  • Your Preheader Text Could Be the Most Important Part of the Body of Your Email [Email Experience]
  • 3 Ways to Build Urgency In Email Subject Lines [Aweber]
  • Simple Steps to Creating Custom Social Landing Pages and Social Emails [Marketo]
  • Engage Subscribers: 6 Fun Email Ideas [Aweber]
  • Idea for Email Testing to Get Higher Click Through [ProImpact7]

  • Tracking Social Media in Google Analytics [Web Analytics World]
  • How to Use Google Analytics' New Annotations Feature [Marketer Insight]
  • Bringing Feedback Data into Web Analytics [Web Analytics World]
  • Using Jquery and Google Analytics events to track form abandonment [Distilled]
  • Find Invisible Pages Using Google Analytics [SEOMoz]

Radar Screen

  • A Sneak Peak Into Facebook's Payments Platform [Silicon Alley Insider]
  • Groupon Train is Worth a Small Business Ride [Dust Tape Marketing]
  • Facebook Developers On Edge As Platform Changes Loom [All Facebook]
  • Four in ten seniors go online [Pew Internet Research]
  • Aweber subscriber lists stolen by foreign organized crime. [Deliverability]

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