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Dec 17, 2009 - Spotting things you'll want to see today.
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This is the December 17 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Early pictures of the Nexus One

What's Nexus?

There have been multiple recent sightings of the mythical 'Google Phone' and late last week an official announcement confirmed the existence of 'a device that combines innovative hardware from a partner with software that runs on Android'. Google employees are conducting internal user testing in a process that Google calls 'dogfooding' (probably without counsel of the PR Dept). Details are scarce but The Inquisitr published a good picture of the device and Information Week went through the FCC filings to separate truth vs hype. Neowin was able to outline the feature set through some leaked specs.

The emerging details are of a device that looks like an iPhone with greater screen resolution and trackball navigation. Strategically it seems part of a Google meme of reaching users with as much control as possible along every step of the process (this morning Techrunch reported on a possible Google netbook). The phone is rumored to carrier agnostic and fully unlocked, a concept that was debunked for technical reasons by Sascha Segan and many bloggers wondered if the handset could be economically feasible without a carrier subsidy. Reuters reported that there would be both a T-Mobile supported version and an unlocked version.

Other possible problems in the business model have been identified. Developers are gravitating away from Android and back to iPhone according to Information Week, lured by the more heavily standardized platform and a better ecommerce system than Google Checkout can currently offer. PC World's David Coursey also wondered if open source could be a mixed blessing for businesses wanting a highly reliable communication system. So as 2009 ends, an interesting battle for mobile marketing dominance in 2010 may be exactly what is next.

The most useful posts of the week

Social Media
  • Social media listening software - a review of 26 tools [Dave Chaffey]
  • 8 Simple Ways to Penetrate Social Media Clutter [Online Social Networking]
  • Facebook URL Shortener - [Saad Kamal]
  • 10 New Privacy Settings Every Facebook User Should Know [All Facebook]
  • 5 Business Benefits of Twitter's New Feature 'Contributors' [HubSpot]
  • 21 Free Press Release Submission Websites [Palatnik Factor]

Search Marketing
  • 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance [PPC Hero]
  • How To Monitor & Track Google's Real-time Search [SEOMoz]
  • SEO Benefits from Google/YouTube's Automatic Captions? [YOUMoz]
  • How-To Write Unique, Effective Meta Descriptions & Page Titles...and Why the 'Keyword' Tag Doesn't Matter [Wpromote]
  • Handling legitimate cross-domain content duplication [Google Webmaster Central]
  • 5 Free Tools for Small Biz PPC Campaigns [All Business]
  • PPC Tip: Dayparting using Google Analytics [Kate Morris]
  • Is Your Traffic Estimate Correct? [Daily SEO Tip]
  • Increasing The Scope Of Existing PPC Campaigns Effectively [Natural Search Blog]
  • 6 Website Redesign SEO Secrets Your Developer May Not Know [High Rankings Advisor]

User Experience
  • Browser Size: a tool to see how others view your website [Google Blog]
  • How to Create Successful Product Websites that People Love [Dosh Dosh]
  • Factors That Affect Usability [Six Revisions]
  • 7 Tools To Optimize The Speed of Your Website [Web Design Booth]
  • 5 Top Holiday Marketing Landing Pages [Marketo]
  • 7 Critical Steps to Getting Effective Survey Results [Savvy B2B]

Email Marketing
  • How To Get More Email Subscribers With Embeded Retweets [John Haydon]
  • The 5 Golden Rules of Personalized Communications [Sitepoint]
  • Does Authentication Improve Deliverability? [Exact Target]
  • Email Marketing Analysis: How to Make Better Use of Those Metrics [Clickmail]
  • Email Promotions versus Email Newsletters [StreamSend]

  • How To Analyse Sudden Drop In Organic Traffic [Conversion Counts]
  • Google Analytics: How to Track Image Referrals [Daily SEO Tip]
  • Analyzing AdWords Positions In Google Analytics [Search Engine Land]

Radar Screen

  • November Search Market Share Update: Not quite the usual story [Compete]
  • Beyond the touchscreen, Synaptics announces new way to interact with cell phones [Venture Beat]
  • 23 Popular Google Chrome Extensions For Web [She Geeks]
  • Facebook Testing Reply by E-mail Feature [Mashable]

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