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Dec 3, 2009 - Spotting things you'll want to see today.
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This is the December 3 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Chrome OS: The Video

Chrome for the holidays

This may be one of the last holiday seasons without sub $200 netbooks. Shortly before Thanksgiving Google made its new [free] Chrome OS available to third party developers. Chrome OS is a lightweight system for netbooks and users willing to live in the cloud. It is obviously a high priority project for Google; their anti-spam engineer Matt Cutts was unable to contain his glee while live blogging the announcement. The blog Vertical Measures listed ten important features and, while it won't be fully user ready for awhile, Dell immediately produced a version for one of its netbooks. The blog Get A New Browser was able to get Chrome to run in a virtual environment well enough to get some screen shots. Their technical assessment? "Meh".

Almost every other blogger was far more decisive. In VentureBeat, former Google engineer Vijay Pandurangan made the detailed case that Chrome could facilitate a world where web based apps will become open commodities and that some existing nuisances (such as Microsoft and Apple) currently separating Google from the user could become irrelevant. All Facebook declared wistfully that Chrome will create the all encompassing platform that Facebook always wanted to become.

The pessimistic camp has trouble believing that consumers will march completely into the cloud as Google hopes they will. Econsultancy came up with twelve reasons why Chrome will fail and Infoworld added the phrase 'Big Time' when you throw in the fact that Chrome will not provide the necessary file support for users wanting to keep their photos and music files safe at home.

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The most useful posts of the week

Social Media
  • 3 Steps for Effectively Using Social Media For PR [Online Marketing Blog]
  • 3 Reasons Why Press Releases Won't Get Published [Moller Marketing]
  • Using Twitter Lists to manage your reputation []
  • How to Squeeze Every Last Drop of SEO Juice from Your Twitter Page [TwiTip]
  • Extend LinkedIn's Community To Your Website [Jeremiah Owyang]
  • 6 Twitter Apps for Marketing Your Business [Quick Online Tips]
  • Less is More with Social Media Landing Pages [Marketer Insight]
  • 3 Creative Ways SMBs Can Use Social Media for Holiday Discounts [Mashable]
  • 9 Top Companies That Provide Facebook Page Management Tools [Inside Facebook]
  • Building Authentic Customer Communities: American Express & Meetup [Ogilvy]

Search Marketing
  • How fast is your site? [Google Webmaster Central]
  • What to Expect from PPC Accounts During The Holidays [Now Sourcing]
  • How To Acquire Google Sitelinks For Your Google Ads [Palatnik Factor]
  • The List: Google's 200 Search Engine Ranking Factors! [ineedhits]
  • Google AdWords Team Points Out Flaw in Google Keyword Tool [SEO Roundtable]
  • 10 Link Building Tools for Tracking Inbound Links [TopRank]
  • Beyond Google Adwords: 9 Alternative Ad Networks [Acquisio]
  • Show me the pictures: better format for image results [Google Blog]
  • SEO for Flash: 5 Tips and Best Practices [Online Marketing Blog]
  • New User Agent for News [Google Webmaster Central]

User Experience
  • How To: Designing A Mobile Website [Design Reviver]
  • Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers [Practical Ecommerce]
  • 10 Tips for Creating Calls to Action That Convert [SEO Scoop]
  • How to Create Rich HTML Tabs on Your Facebook Page [10e20]
  • Are Long Page Load Times Driving Your Visitors Away? [ROI Revolution]
  • Everything About Breadcrumbs & SEO [Search Engine Journal]
  • 15 Best Places for Designers to Get Free Stock Photos Online [Six Revisions]
  • 16 High Quality Retro And Vintage Fonts [SitePoint]
  • Designing Websites for Kids: Trends and Best Practices [Smashing Mag]
  • 40 Beautiful and Colorful Blog Designs [Hongkiat]

Email Marketing
  • IAB Releases Email Monetization Strategies Best Practices Document [Be Relevant]
  • Write a Good Welcome Email for your Email Marketing List [StreamSend]
  • The Final Word on DKIM and Deliverability [Deliverability]
  • 30 Useful Small Business Email Marketing Apps [Small Business Trends]

  • Face Your Fears: Why visitors really bounce from your site [Marketing Experiments]
  • Social Media Analytics: Twitter: Quantitative & Qualitative Metrics [Occam's Razor]
  • New Google Analytics Snippet Aims to Reduce Page Load Time [Google Blogoscoped]
  • 5 SEO Focussed Web Analytics Tools [BlogStorm]
  • Use new Google Analytics features to enhance Tracking Error 404 Pages and Broken Links [VKI Studios]
  • Google Analytics launches asynchronous tracking [Google Analytics Blog]

Radar Screen

  • Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars [Ad Age]
  • LinkedIn's platform gives Facebook Connect a professional spin [Digital Spin]
  • The Twitter of 2010: Foursquare as Next Year's Breakout Hit [Mashable]
  • What Users Like/Dislike About Google Wave [Mashable]
  • B2B Marketers to Increase Social Spend [Emarketer]
  • E-commerce spending off to good start; Will it last? [Between The Lines]
  • Under Threat, Nielsen Accelerates Plan to Measure Online Video [Ad Age]
  • 30 Android Apps to Watch [Mashable]
  • Yahoo to Expand Facebook Integration [PC World]
  • Top 10 Semantic Web Products of 2009 [ReadWriteWeb]

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