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Nov 19, 2009 - Spotting things you'll want to see today.
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This is the November 19 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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American Express now backs Revolution Money

Revolution Money

It was a fairly slow news week but there was one development that will affect nothing less important than the way that people pay for online products and services. American Express purchased Revolution Money, a payment company started by AOL founders Steve Case and Ted Leonsis.

Revolution Money was built from the ground up as an online payment system, somewhere in between PayPal and traditional cards. There is no name or account number on the card and coupons/discounts can easily be built into the system. The Alarm Clock blog documented the savings on the merchant side where exchange fees are closer to .5% than the customary 2.2%. The obvious need is for American Express is to build a consumer base. Gigaom was one blog that wondered if anyone was using the card right now. That might change with the huge Amex database involved. The WSJ's Digital Daily wrote about Revolution's ability to dislodge PayPal, (outside of the C2C market) with innovative solutions and strong Amex backing.


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The most useful posts of the week

Social Media
  • Upcoming Facebook Changes to Boxes and the Box Tab that Impact Your Custom Fan Pages [(Anti) Social Development ]
  • 12 ways to help your press releases get noticed [Econsultancy]
  • 15 Ways PR Agencies Can Help Companies With Social Media [Dave Fleet]
  • New Study Reveals Surprises In How People Share [Social Media Explorer]
  • What We're Hearing from Large Developers About the Upcoming Facebook Platform Changes [Inside Facebook]
  • Track Google Sidewiki Comments Via RSS [Search Engine Journal]
  • 6 Ways To Protect Your Brand With Social Media [Influential Marketing]
  • 6 Ways to Use Ning for Business [Mashable]
  • Overcoming the Obstacles To Social Business [Harvard Business]
  • Holiday Web Shoppers Hit Social Networks [Emarketer]

Search Marketing
  • Using eBay as a keyword research tool [Conversation Marketing]
  • Help Google index your mobile site [Google Webmaster Central]
  • 4 Tools for Advanced Google SERPs Analysis [Search Engine Journal]
  • 5 Tips For Creating Compelling PPC Ads [Search Marketing Standard]
  • State of the Index, November 2009 [Matt Cutts]
  • Landing Page Testing: How to test and what to test [PPC Hero]
  • A Look into Reverse Image Search Tools [Search Engine Journal]
  • Meta Description Mutiny! Take Control of Your Text Snippets [WordStream]
  • Top 5 Ways to Find Number of Backlinks to your Site [Page Traffic]
  • 5 Simple Tips for Better SEO Value from Your Feeds [SEOmoz]

User Experience
  • 5 Effective Calls to Action That Will Get Your Visitors Clicking [HubSpot]
  • 7 Tips To Make Your Web Site Mobile-friendly [Sitepoint]
  • Web Design Trends: Testimonials Design [Noupe]
  • 20 New High Quality Free Fonts [Smashing Mag]
  • How to Use Retro Colors in Your Designs [Six Revisions]
  • Designing CSS Buttons: Techniques and Resources [Smashing Mag]

Email Marketing
  • 29 Great B2B Subject Lines [Vertical Response]
  • 20 Email Design Best Practices and Resources [net tuts +]
  • 10 Definitive Tips for Writing Captivating Emails [Six Revisions]
  • Writing effective email copy [Campaign Monitor]
  • Button Up Your Email [Email Insider]
  • Coupons raise email marketing click rates and revenue [Biz Report]
  • How to Improve the Unsubscribe Process (Yes, This is Something to Think About) [Savvy B2B]
  • How to do Email Design When Images are Blocked [ClickMail]
  • Coupons Boost E-Mail Open Rate [eMarketer]

  • Analyzing Short & Long Keywords Using Google Analytics [Search Engine Land]
  • Using Google Analytics Benchmarking to Improve Your Website [WordStream]

Radar Screen

  • Seesmic Desktop Now Available as a Native Windows Client [LifeHacker]
  • Nielsen: Facebook Now the No. 3 Video Site [NeeTeeVee]
  • First Third-Party Facebook Ad Manager Launches Using Facebook Ads API [All Facebook]
  • Xbox Connects with Facebook [Facebook Blog]
  • New Version of Flash Released, Ready for Mobile [IntoMobile]
  • MySpace Picks Up Imeem [Web Pro News]

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