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Nov 12, 2009 - Spotting things you'll want to see today.
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This is the Novermber 12 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Twitter lists a hot new feature

Making a list

Twitter has added three significant features in the past few days but the one that seems to be getting the most attention is Twitter Lists. Lists initially drew some skepticism (the desktop clients have had similar functionality for awhile) but several bloggers soon found reasons to get excited over the new feature. Conversation Agent wrote about Twitter 'evolving from simple chatter to themed content distribution' and listed examples of big media providers using the lists. Duct Tape Marketing created a list of its own with five easily overlooked features that create an ease of use and will make lists an important feature for social marketers. Rotorblog's list was of nine reasons why the lists are key to achieving social networking goals. Perhaps the clearest sign of success for Twitter lists is the beginning of an ecosystem. Listiti has already launched with a service that alerts you via email when certain keywords appear in your Twitter lists.

The long awaited 'Project Retweet' also rolled out this week but found the going a bit tougher. Users are not able to add a comment with their Retweets and only the first instance of a Retweet is displayed. Twittercism offered a detailed look and Twitter founder Evan Williams reacted to criticism in a rare post on his personal blog.

Twitter and LinkedIn announced plans to integrate status updates in a move that many felt affirmed Twitter's dominance in real-time feeds. The blog Online Social Networking made the case with ten takeaways showing that the integration will have practical implications for social marketers.


The most useful posts of the week

Social Media
  • How To Quickly Customize Your Facebook Page To Attract More Fans [Search Engine Land]
  • 10 Ways a Start-Up Can Use Social Media to Market Itself [Hubspot]
  • Measuring Results in Social Media Marketing [Optimize This]
  • 17 areas to benchmark for social media optimization [John Haydon]
  • 5 Hot Social Shopping Trends to Watch For [Mashable]
  • Facebook Ads Now More Powerful with 'Friends of Connections' Targeting [Inside Facebook]
  • 7 Ways to Get More Out of LinkedIn [Mashable]
  • 5 Killer Press Release Tips for Small Businesses [Newspaper Girl]
  • 10 More Google Wave Gadgets to Play With [Technically Personal]
  • 5 Things Brands and Agencies Should Know About Facebook's New Promotion Guidelines [360° Digital Influence ]
Special Note: There were too many good social media posts to fit in the newsletter, four more are on the Facebook page

Search Marketing
  • Link Building Has Changed [SEOmoz]
  • 21 On-Site SEO Tips You Can Give to Your Online Copywriter [SEOptimise]
  • Selecting the Right Offer for your PPC Landing Page [B2B Web Strategy]
  • Best Keyword Ranking Tools for SEO [Word Stream]
  • Why you should USE the NoArchive Meta tag [David Naylor]
  • Calculating The True SEO Costs Of Major Site Changes [Search Engine Land]
  • 10 Rules of Keyword Usage for Search Engine Optimization [Marketing Tech]
  • What Keeps Someone From Clicking on Your PPC Ad? [PPC Hero]
  • 7 Best Tips to Create Landing Pages for PPC Campaigns [Quick Online Tips]

User Experience
  • Best Practices for 6 Common User Interface Elements [Web Designer Depot]
  • Is your website easy to buy from? Tips you can test to improve your site's checkout process [Google Conversion Room]
  • Top three conversion rate optimisation tools [Econsultancy]
  • Top 5 Mobile Implementation Gotchas [Omniture]
  • 18 Great Shopping Carts to Power Your Online Store [SitePoint]
  • 5 Easy Ways to Test Your Website's Usability [Blackweb 20]
  • Designing your website for the Mobile Web [Digital Telepathy]
  • Top 20 Essential Firefox Add-ons for Web Designers [Six Revisions]
  • Top Ten Low Cost Ways to Improve Site Usability [Practical Influence]
  • Simple Tips for a Clean Website Design [Dir Journal]

Email Marketing
  • 5 Tips for Effective Email Copywriting [Top Rank]
  • Design Tip of the Week: Email Rendering in Gmail [Exact Target]
  • A Guide to Creating Email Newsletters [Web Designer Depot]
  • Email marketing: six steps to improving customer engagement in 2010 [Econsultancy]

  • Charting 'Unique Keyphrases' Using Advanced Segments [SEOmoz]
  • 7 Common (Newbie) Google Analytics Mistakes [ROI Revolution]
  • Navigation, Bounce and Exit [Luna Metrics]
  • New Feature Spotlight: Advanced Filters [Google Analytics Blog]

Radar Screen

  • Stay Tuned: TV on Facebook [Facebook Blog]
  • Investing in a mobile future with AdMob [Google Blog]
  • Web ads that learn from you [LA Times]
  • Leaked: Project Natal Launch Date November 2010 [PC World]
  • Bing and Wolfram|Alpha have the answers [Bing Community]
  • Social Networks' Traffic Stabilizes, Facebook Nears Yahoo! [Louis Gray]
  • Top 10 Portal Frontpages - October 2009 [Marketing Charts]

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