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Oct 15, 2009 - Spotting things you'll want to see today.
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This is the October 15 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Is email about to get deleted?

End of email?

A lively debate began on Monday when a newspaper stated that the best days of email as a communication medium were behind it. WSJ writer Jessica Vascellaro didn't claim that email was a goner but she did argue that its significance had been dramatically reduced in an 'always-on' world of text messages, status updates and Tweets. Perhaps the most persuasive counter argument came from Blue State Digital, a firm with solid social media credentials (they helped one of their clients get elected as President of the United States last November). BSD listed Obama's 13 million email addresses as one of his most important assets during the campaign and made the case that control of an email list should remain a key objective of most other causes and businesses as well. Word To The Wise addressed the same concept at a more basic level - that ownership and control of email creates a powerful personal archive that is not subject to someone else's policies. The blog Broadstuff felt that many of the problems that people associate with email were symptoms of its sheer size and maturity, a theme that received unexpected support when both Twitter and Facebook were forced to launch anti-spam initiatives this very week.

Ironically, several bloggers pointed to research showing that the introduction of smart phones boosted the use of email amongst the constantly connected. The Email Insider had data to show that a decline in email usage by college students has reversed in 2009 as smart phones became ubiquitous.

Still there is no denying that communication options are growing and that roles are being redefined. Greg Stirling wrote about how the use of email will be affected by new competition and Larry Brauner listed seven things that email marketers should think about if they don't want to get crowded out of the ever changing inbox of online life.


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The most useful posts of the week

Social Media
  • 8 Tips For Getting Your Fan Page Found In Facebook Search [Search Engine Land]
  • Using Web Video Marketing with Online Press Releases [ReelSeo]
  • Twitter Search Tips - Twitter Basic and Twitter Advanced Search [Marketing Shindig]
  • 6 Ways To Integrate Twitter Into Your Site [Small Business Trends]
  • HOW TO: Use Social Media in Your PR Pitch Plan [Mashable]
  • 18 Essential Tools for Every Word-of-Mouth Marketer [Mashable]
  • Facebook Launches New Groups Layout [All Facebook]
  • Two Examples of Companies Measuring Social Media ROI [Jacob Morgan]
  • Top 20 Up and Coming Apps This Week: Simple Apps and Games [Inside Facebook]

Announcing a great new networking opportunity for web marketers - our new Facebook page.

Search Marketing
  • Google Bid Simulator: A Step Toward Efficiency, Volume [Search Engine Watch]
  • Quickly Find out Which SERPS Page You Are Ranked [Search Engine Journal]
  • Key Factors To Include In Competitive Analysis [Natural Search Blog]
  • How To Optimize for Google Images - 10 Tips [Stepforth]
  • Natural Search in B2B Marketing - Analyzing Discoverability [Digital Body Language]
  • Maximize Your Time with Google's Spiders [Seo Scoop]
  • HTML Sitemap vs. XML Sitemap: Google Says HTML Comes First [SEO Roundtable]
  • Never Say Never: Google Announces Plan to Crawl AJAX Websites! [iNeedHits]
  • Tips to optimise your video content [Econsultancy]

User Experience
  • Call to Action Buttons: Examples and Best Practices [Smashing Mag]
  • 5 Tips For Creating An Effective Call To Action Button [SitePoint]
  • 7 Key Principles That Make A Web Design Look Good [Noupe]
  • 10 Essential Skills Every Graphic Designer Should Have [Design Reviver]
  • 15 Common Mistakes in E-Commerce Design [Smashing Mag]
  • 45 Outstanding Free Vintage Fonts [Noupe]
  • UI Matters: How an Interface-Lift Can Make or Break a Brand [Ad Age]
  • Making HTML5 Microdata Usable [ajaxian]
  • Open Source E-Commerce Shopping Carts - Best Of [Hongkiat]

Email Marketing
  • Test Results: How Long Should Your 'From' Line Be? [Aweber]
  • Thoughts on email subject lines [Stream Send]
  • How Social Media & Email Marketing Boost Customer Reach [Top Rank]
  • Why Recepients Unsubscribe From Mailing Lists [ProImpact7]
  • HTML5 and video in email [Campaign Monitor]
  • 5 top tips to build your list [Examiner]

  • How to track mobile phone users with Google Analytics [Advanced Web Metrics ]
  • Landing Page Testing: Choosing Between A/B Or Multivariate Approaches [Search Engine Land]

Radar Screen

  • Google Wave's Best Use Cases [LifeHacker]
  • Google's Android Mobile Platform Is Getting Huge [Ad Age]
  • ComScore: 10% of Display Ads Are Geotargeted [Kelsey Group]
  • Netbooks gaining traction with consumers [Compete]
  • Performance Comparison of Major Web Browsers [Six Revisions]
  • Wi-Fi Direct Could Be the Death of Bluetooth [PC World]

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