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Oct 8, 2009 - Spotting things you'll want to see today.
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This is the October 8 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Mobile social network Foursquare may go where others have not

The next big thing?

The 2000 startup Dodgeball was a poster child for the difficult road traveled by mobile social networks. It emerged with enough potential to be acquired by Google in 2005 only to have the founders leave in frustration in 2007 and watch Google shutter the service in January 2009. Now one of those founders, Dennis Crowley, has launched a replacement venture named Foursquare which is emerging as a top destination for mobile social networkers. Robert Scoble recently provided his argument for it to eventually become bigger than Twitter. For many it is still a love/hate situation. Scoble does readily admit that many of the current features seem lame and another fan, Jennifer Leggio of ZDnet, lists several obvious problems with the current version that still somehow have not mitigated her enthusiasm.

There is an uncommonly high level of interest in the business potential of Foursquare. The blog Gravity7 explained why it compares favorably with Yelp and Blackweb20 described how Foursquare could deliver targeted incentives to prospects who are already nearby. Caleb Elston marveled at how powerful the Foursquare concept could be if combined with the Facebook social graph. Management at Foursquare isn't moving at Twitter monetization speed either - it has already created an advertising platform.

Foursquare is rolling out slowly and is currently available in a limited number of cities as it carefully prepares each local market. A key competitor has found a faster route - Gowalla is relying on crowdsourcing to build a network that contains commercial establishments as well as the user's favorite places to just get away from it all.

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The most useful posts of the week

Social Media
  • How to Mobilize Your Social Media [Ad Age]
  • LinkedIn Launches Profile Bookmarking [ReadWriteWeb]
  • 15 Online Press Release Distribution Sites [SitePoint]
  • Facebook Fan Pages: the inside interface [Techwag]
  • HOW TO: Integrate Facebook With Your Blog [Mashable]
  • Tweetmeme Adds Analytics To Make Sense Of Twitter Links [TechCrunch]
  • 7 Ways to Make StumbleUpon More Useful for Small Business [Nureach Global]
  • Facebook design refreshment in the works (Screenshots) [Next Web]
  • Social Media Has Direct Influence on Brand Search [Marketing Charts]
  • 7 Considerations for Tracking Social Media Success [Top Rank]

Search Marketing
  • Reunifying duplicate content on your website [Google Webmaster Central]
  • Free Tools for Monitoring Hot Search Trends [Adam Sherk]
  • Basics of User Generated Content for Search Engine Optimization [Online Marketing Blog]
  • 2 dead simple ways to optimize your Adwords campaign [CDF Networks]
  • Learn more about robots.txt (Video) [Matt Cutts]
  • Using the Google Keyword Tool for Quick Pay-Per-Click Campaigns and SEO [Palatnik Factor]
  • 10 Last-Minute SEO Tips For Holiday Shopping Season [Search Engine Land]
  • Is It Possible To Optimize PDF Files? [Search Marketing Standard]

User Experience
  • Design and legibility: 7 tips for high ad readership [Direct Creative]
  • Increasing Conversions Through Better Usability [Outspoken]
  • Which Content Management System Is Right For Me? [BurnSEO]
  • App Developers Driving Facebook Page Fans Through Fan Box Interstitials [Inside Facebook]
  • Minimizing Complexity In User Interfaces [Smashing Mag]
  • Elements of top-notch B2B website design - a checklist [B2B Web Strategy]
  • ComScore: Most Clicks Come From 'Natural Born Clickers' [Mediapost]
  • Create Online Surveys: Guide To The Best Free Services [Robin Good]

Announcing a great new networking opportunity for web marketers - our new Facebook page.

Email Marketing
  • 10 Great Email Opt-in Field Examples in Footer [ProImpact 7]
  • The Inside Scoop on E-mail Subscribers [Website Magazine]
  • Email Open Rates Continue To Rise [Mediapost]
  • How to Create Email Newsletters That Work [Stream Send]
  • Integrating mobile marketing with email: iPhone [Style Campaign]

  • Storytelling: Actionable Insight from Analytics [Top Rank]
  • Gauging true performance with cross-media analytics [Adotas]
  • Data Warehousing Analytics Data and the Universal Tag [SEM Angel]
  • Analytics For 404 Errors [Anil Batra]

Radar Screen

  • A Twitter News Portal [Buzz Networker]
  • Google launches AdSense for mobile phones - reveals 'high-end' strategy [Venture Beat]
  • Revealing Google's Stealth Social Network Play [Jeremiah Owyang]
  • Latest Data on Facebook's US Growth by Age and Gender - October 1, 2009 [Inside Facebook]
  • Understanding Generation Y through Social Media [Ogilvy Fresh Influence]

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