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Oct 1, 2009 - Spotting things you'll want to see today.
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This is the October 1 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google Wave rolls out to 100,000 surfers


Invitations to beta test a very buggy and extremely dense piece of software don't usually get $70 on eBay. Except for this week when Google Wave was opened to 100,000 invitees. Gina Trapani provided a comprehensive look at Wave and it's abundant feature set and the WSJ's Digits interviewed the development team leaders Lars Rasmussen and Stephanie Hannon. Simply put, Wave is Google's (very impressive) effort to take over the world of online collaborations.

There is a lot of skepticism regarding their chances. Bizfeed addressed the common concern that Wave had too many moving parts and was too complex for widespread adoption, especially by consumers. The argument was similar to the ones that favor Twitter over Facebook because of its streamlined nature. Gmail's recent outages didn't help much either. The BBC's blog wondered if 'one size fits all' was viable for a collaboration tool. Techcrunch agreed that many people will find the current Wave 'confusing and cluttered' but they saw hope through their belief that Wave's ambitions were well targeted.

Wave is intended to reach both consumers and enterprise users and there was an emerging theme about Wave's open source and developer network providing significant value to the enterprise. Cloud Ave listed the top 11 apps (called Robots in wavespeak) for the enterprise, including Tweety which will catch your Twitter followers up even if they aren't reading the same wave. Rafe Needleman took note of Ribbit, an app for Wave based conference calls.

The main reason for consumer optimism was voiced by Techwag: Wave can provide social networking more efficiently than the conventional networks do. For example your Wave discussions about your job search are unavailable to your boss and the tales of late night exploits (hopefully) won't show up in your Facebook page.


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The most useful posts of the week

Social Media
  • 11 Quick Tips to Enhance Your Facebook Fan Page [NetWits Think Tank]
  • 10 Tips to Optimise your LinkedIn Profile [SEOptimise]
  • 5 Advanced Social Media Marketing Strategies for Small Businesses [Mashable]
  • Using Facebook Fan Pages Effectively [TalentZoo]
  • Retail Buys Into New Social Media Tools [Destination CRM]
  • How to Write Your Own Facebook App in 5 Minutes [digital inspiration]
  • Fan Page Or Group: How To Decide? [Giovanni Gallucci ]
  • Top 10 Social Networking Websites & Forums - August 2009 [Marketing Charts]
  • 100 PR People Worth Following on Twitter [Conversation Agent]
  • Click-Happy Tweeters View Ads Twice as Often [Marketing Charts]

Search Marketing
  • Updated Versions of the Keyword and Placement Tools - Now in Beta [Google AdWords Blog]
  • 7 Steps to Improving Conversion Rates [Search Engine Guide]
  • 3 Ways to Use the New Google Descriptions [Internet Marketing Blog]
  • Generate Extra Revenue this Holiday Season with These 5 PPC Tips [PPC Hero]
  • Using named anchors to identify sections on your pages [Google Webmaster Blog]
  • SEO Tips: Using Related Search to Optimize CMS Tags [SEO Designs]

User Experience
  • Beyond Headlines: How to Get Your Audience to Read Every Word [CopyBlogger]
  • How to Fix a Website with a High Bounce Rate [Raven SEO]
  • Design Trends: The Single Purpose Homepage [SEOmoz]
  • Creating Usable & High Converting Web Forms [Blogstorm]
  • 6 Secrets to Making Online Video Work for Small Business [Content Marketing Today]
  • What else can I test to reduce shopping cart abandonment rate? [Marketing Experiments]
  • Search Results Design: Best Practices and Design Patterns [Smashing Mag]
  • 50 Beautiful & Unique Twitter Profile Designs [Six Revisions]
  • 178 Free Icons: WooFunction Free Icon Set goes Live [Function]
  • How to successfully survey your visitors [Econsultancy]

Announcing a great new networking opportunity for web marketers - our new Facebook page.

Email Marketing
  • Email Trend Report: Consumers Go Mobile, Dodge Spam [Marketing Charts]
  • Re-marketing to Abandoners Works - Follow up Email Examples [Pro Impact7]
  • Design Tip of the Week: Email Rendering in Hotmail [Exact Target]
  • What's in a Retail E-Mail? [eMarketer]
  • Welcome Email - Example to Learn From [Pro Impact7]
  • DKIM: what it's not [Word To The Wise]

  • Brand Measurement: Analytics & Metrics for Branding Campaigns [Occam's Razor ]
  • A Step Closer to Unified Audience Measurement [Web Analytics World]
  • Fall In Love With Motion Charts [Google Analytics Blog]

Radar Screen

  • Soon to Launch: Lists [Twitter Blog]
  • Google Now Highlights Forum Posts in Search Results [Mashable]
  • Advertisers Flock to Social Networks and Blogs in Record Numbers [Adotas]
  • Zynga: Powering Facebook ads through virtual goods [Econsultancy]
  • Facebook Releases New Tools to Make Getting Started with Connect Easier [Inside Facebook]
  • What to Measure? Only16% of the Web Is Clicking Display Ads [Ad Age]

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