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Sept 17, 2009 - Spotting things you'll want to see today.

This is the September 17 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Bing Visual Search: Picture This

Looking at Bing

Bing has been greeted with impressive results ever since it launched in June and an imminent Bing 2.0 release has been declared 'super impressive' on Twitter. This week Microsoft sweetened the deal with significant eye-candy through the beta release of Bing Visual Search. Search Engine Land provided a comprehensive run down of the features and benefits that resulted from Microsoft's observation that people reacted 20% faster to images than they did to text. PC World did a hands on and declared Visual Search 'addictive'.

Microsoft's corporate hand could be seen by the need to download Silverlight (their Flash competitor) in order to use Visual Search. The Silverlight requirement was viewed as something of a wild card that might hurt as much as it helps in the long run.

One theory explaining Bing's early success was put forth by Rafe Needleman of Cnet. Unlike Google, which treats all queries more or less equally, Bing unleashes a powerful feature set against the most popular searches. The Noisy Channel went into more detail on the features that enhance popular searches on Bing and the likelihood that users will return, even with 'long tail' queries. Another positive theme circulating about Bing is that it handles some vertical searches better than do other engines. Search Engine Watch shared data concerning improvements for its retail SEM clients and even more so for the financial services sector.

The most useful posts of the week

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Social Media
  • 4 Calls To Action That Will Turn Facebook Fans Into Customers [All Facebook]
  • Which Social Sites Do People Use Most for Sharing Content on the Internet [Digital Inspiration]
  • How the Mobile Socialites Network [Social Media Insider]
  • Tips To Get People To Join Your Facebook Fan Page [Small Business Trends]
  • 7 Paths to Viral Video Marketing Success [ReelSEO]
  • 7 Moves Facebook Has Made to Outflank Twitter in the Last 6 Months [Ignite]
  • How To Use Competitive Analysis To Boost Your Facebook Fan Base [All Facebook]
  • The Top 20 Up-and-Coming Facebook Apps: Another Strong International Showing [Inside Facebook]
  • Demographics of Facebook Growth [eMarketer]
  • Seven Twitter Tips to Improve Your SEO [Stepforth]

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Search Marketing
  • Why mobile search is different than typical search [Biz Report]
  • 8 Ways to Target Keywords for Ranking and Usability [10e20]
  • Yahoo's Ad Delivery Report Helps Tune PPC Campaigns [SEM Clubhouse]
  • Google Lets You Tell Them Which URL Parameters To Ignore [Search Engine Land]
  • Link Building Tactics That Influence Search Engine Ranking Factors [Natural Search Blog]
  • How To Optimize For Google News Search [SEO Journal]
  • Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit [Aimclear]
  • Supporting Facebook Share and RDFa for videos [Google Webmaster]
  • Google Displaying Anchor Jump Links in Snippets [Google Blogoscoped]
  • Analyzing Click-Through Rate to Improve Your Pay-Per-Click Campaign [More Visibility]

User Experience
  • Call To Action Buttons: Does Size Matter? [Get Elastic]
  • Fonts for the Web: What Works Best? [10e20]
  • The 9 Required Systems of E-Commerce Shopping Carts [Josh Klein]
  • 20 Incredible Illustrative Site Designs Inspired by Nature [Design Reviver]
  • 19 Spooky Icon Sets For Halloween [SitePoint]
  • Fresh Free High Quality Icon Sets [Smashing Mag]
  • 7 Quick Shopping Cart Tips = 11% Increase in Sales [Marketing Pilgrim]


Email Marketing
  • How E-Mail Recipients Use Social Sharing Links [ClickZ]
  • A Guide To Testing Your Email Marketing [Volusion]
  • Socialized Email? You Can't Ignore Thousands Of New Users [Email Insider]
  • How To Use Video in Email Marketing Campaigns [VR Marketing]
  • How to Build a Strong Email Marketing List [DirJournal Marketing]
  • The slow death of your email (and how to stop it) [Email Marketing Reports]

  • Using Google Analytics To Identify High-Performing Keywords [Google Analytics Blog]
  • Using Google Analytics to Your PPC Advantage: Geo Targeting [ROI Revolution]

Radar Screen

  • Make Phone Calls on Twitter With @Call [Mashable]
  • The 10 smartphones that emit the most radiation [Between The Lines]
  • How Web 2.0 usage is changing over time [McKinsey]
  • Video: What's Next For Mobile - Augmented Reality, Custom Content, and Video Games [Jeremiah Owyang]
  • Which augmented reality startups will dominate? We rank them. [Venture Beat]
  • Testing 1-2-3: Announcing Facebook Prototypes [Facebook Blog]
  • Teaching computers to read: Google acquires reCAPTCHA [Google Blog]
  • Adobe to Buy Omniture for US$1.8 Billion [PC World]
  • Facebook Eats Away at Email Usage on Today's Web [ReadWriteWeb]
  • 22 Most Popular Google Chrome Extensions [Technically Personal]

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