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Sept 3, 2009 - Spotting things you'll want to see today.

This is the September 3 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with new lists every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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A Chris Grayson Youtube video explains how mobile augmented reality works

Augmented Reality Bytes

iPhone users learned this week (mostly from a Robert Scoble FriendFeed post) about a fascinating hidden feature contained in the new Yelp app. Users merely had to load the app and shake their phone three times to be transported into a new, augmented reality. The phone's camera, GPS, compass and accelerometer are used to identify the screen image and to layer information on top of it.

Augmented reality was around for a long time before The Terminator got into it and an augmented reality browser named Layar already runs on Android phones. Still, its introduction to the iPhone mass market is being viewed with great interest. The blog ReadWriteWeb asked the question of overhype vs true value and polled its readers for their opinions. Blogging in Screenwerk, Greg Stirling offered the assessment that augmented reality had true potential but that these early apps were somewhat cumbersome and inefficient compared to conventional alternatives. Things may change quickly as additional apps quickly came into view at the iPhone store and Mashable listed the top six mobile AR apps using GPS and even facial recognition.

The augmented reality future may move really fast. A new generation of contact lens is already in the works to provide bionic eyesight.

The most useful posts of the week

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Social Media
  • How To Create A Landing Tab That Converts New Visitors Into Fans [All Facebook]
  • 10 SEO Tips For Maximizing Facebook Visibility [Search Engine Land]
  • 6 Tips for a Positive Social Media ROI [Search Marketing Sage]
  • Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing [Jeremiah Owyang]
  • How To Use Videos To Boost Your Facebook Page Traffic And Engagement [All Facebook]
  • List Building Using Facebook [Online Social Networking]
  • Facebook Now Providing Ad Click Estimates [All Facebook]

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Search Marketing
  • Tips for Getting Found in Real-Time Searches [WebProNews]
  • How to Reduce and Control Your PPC Campaign Costs [Daily SEO Tip]
  • Tips for Getting Crawled Faster by Google [WebProNews]
  • Using Reverse Dictionaries for Keyword Research [Search Engine Journal]
  • Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates [PPC Hero]
  • What You (Probably) Don't Know About Redirects [McAnerin Muse]

User Experience
  • Fewer buttons means more conversions [Econsultancy]
  • 25 Examples of Web 2.0 and Traditional Design Rules Coming Together [Web Designer Depot]
  • HTML 5 and SEO [Andrew Girdwood]
  • Search for typefaces with Typedia [AltSearchEngines]
  • 53 High Quality Fonts for your next Design Project [Design Reviver]
  • Tips for Showing Holiday Shipping Deadlines [Get Elastic]
  • How site speed can affect conversion rates [Marketing Experiments]
  • 3 Free Tools - Web Site Usability / User Experience [SEO Diva]
  • 16 Customer Service/Help Desk Apps That Make Customer Support Easy [SitePoint]
  • 30+ Examples of Big, Bold, and Beautiful Website Navigation Menus [Freelance Folder]

  • My Email is Not Junk! - B2B Marketing and Sales Tip [B2B Lead]
  • Smart Marketers Make Dense Emails [Email Insider]
  • A Few Pointers For Improving Survey Response [Email Insider]
  • Gmail users more engaged than Yahoo, Hotmail, AOL? [Mail Chimp]

  • The Value Of Landing Pages [Google Analytics Blog]
  • Dynamic Checkout Considerations [Checkout Optimization]
  • Track SEO rankings and Sitelinks with Google Analytics [Yoast]

Radar Screen

  • Internet Ad Spending Declined in First Half of '09 [Ad Age]
  • Movie Rentals Might Be Coming to YouTube [Mashable]
  • Opera 10: Top 5 Reasons Why You Should Make the Switch [PC World]
  • Facebook Tests New Direct Offer Engagement Ads [All Facebook]
  • Yahoo Launching English Version of Twitter Style Microblogging [Search Engine Journal]
  • Social Networks More Than 20 Percent of Online Ad Impressions [Inside Facebook]
  • Study: The Mobile Video Ad Market Is Growing - Just Not That Fast [Moco News]
  • Facebook to Start Testing New Ads Manager, Bulk Uploader Soon [Inside Facebook]

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