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Aug 13, 2009 - Spotting things you'll want to see today.

This is the August 13 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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FaceBook gets FriendFeed but no one is sure exactly why

Facebook FriendFeed Fascination

Facebook, with 250 million users to feed, announced some restless moves this week. On Monday they agreed to purchase FriendFeed, a social media service that is highly valued for its innovative engineering by a few hardy souls. All Facebook expressed the majority opinion on the deal - Facebook is primarily interested in the strong talent that created FriendFeed (and Gmail and Google Maps before that). It is an excellent social aggregator but FriendFeed also excels at hosting conversations, a trait that Ian Schaefer feels will serve Facebook very well and that prompted ReadWriteWeb to describe how the in depth conversations could help to create a new Facebook.

Facebook is often criticized for being a walled garden while FriendFeed is celebrated as the most open of platforms. This has scared some FriendFeed users and Bnet seized on the possible culture clash to offer one of the few highly negative assessments of the deal. More commonly, the bloggers felt that FriendFeed would help to bring the walls down. Inside Facebook was a key source predicting that a more open Facebook would emerge.

Another hint of the Facebook future was revealed a few hours later when they announced new real time search features that were improved but still way short of the FriendFeed system they had just purchased. Then on Wednesday word got out about Facebook Lite, which was immediately characterized as Twitterization but was quickly explained by TechCrunch as a move to make Facebook easier to use in low bandwidth, international situations.

The events of the week seemed to confirm Facebook's ambition to become a one stop hub for all of your online networking and more. The implications for marketers remain obvious and Website Magazine offered a reminder that those who ignore Facebook do so at their own peril.

The most useful posts of the week

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Social Media
  • HOW TO: Take Advantage of FriendFeed's Unique Features [Mashable]
  • New Facebook Search- Benefits for Marketers [Marketo]
  • Facebook's Click-Through Rates Flourish ... for Wall Posts [Ad Age]
  • 5 Tips For Getting More from Facebook [Duct Tape Marketing]
  • Facebook's Race To Collect Our Digital Identities [All Facebook]
  • Facebook's New Privacy Features: A Complete Guide [Mashable]
  • Podcast: Understand Facebook Connect for Business [Jeremiah Owyang]
  • 10 Ways To Build A Brand You Can Be Proud Of [All Facebook]
  • Data Indicates Facebook Reaching Mainstream Visitor Rate [Jeremiah Owyang]

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Search Marketing
  • 5 Crucial SEO Tips For the New Binghoo [Winning the Web]
  • 5 SEO/SEM Trends that Are Changing Search during 2009 [Web Mama]
  • Optimize your Site for Mobile Search: 5 Strategies [Marketing Sherpa]
  • Combating Click Fraud - Putting the Engines to Work [Now Sourcing]
  • Use Formulas to Create High Performance SEO Title Tags [WordStream]
  • Your AdWords ROI Is Better Than You Think [Search Engine Journal]

User Experience
  • Creating Social Media Friendly Websites [SEO Wizards]
  • 70+ Examples of Product Comparison Tables in Web Design [Six Revisions]
  • Beautiful New Free Fonts For Your Designs [Smashing Mag]
  • How to Increase Sign-ups with Easier Captchas [Think Vitamin]
  • How to Create Your First iPhone Application [Smashing Mag]
  • 17 Techniques for Creating Designs Inspired by Nature [Web Designer Depot]
  • Top 10 Google Greasemonkey Scripts [Google Inside]

  • Five Ways to Make Your Email Marketing Work Better [Copy Blogger]
  • Are You Deceived by Your E-Mail Delivery Rate? [eMarketer]
  • 2 key e-mail tips from SmartBrief [SmartBlog]
  • Short Or Long Copy In Newsletters: What's The Smart Choice? [Email Insider]
  • Stop Your Email Newsletter Being Junk - A Case Study [BPWrap]
  • Things to check before you launch your email campaign [BeRelevant]

  • Turn Web Analytics into a Money Making Machine [Online Marketing Blog]
  • 8 Core Elements For Attribution Modeling Beyond The Last Click [Search Engine Land]
  • Back to Basics: Direct, referral or organic - definitions straight from the source [Google Analytics Blog]

Radar Screen

  • You Deleted Your Cookies? Think Again [Epicenter]
  • Google Caffeine FAQ: Your Questions Answered [PC World]
  • iGoogle Gets All Facebook-y with Social Gadgets [Search Engine Watch]
  • Google Reader Goes Social - Share News on Twitter, Facebook and More [Technically Personal]
  • Facebook For Android Coming Soon, Leaked Photos Emerge [All Facebook]
  • The Future Home of Microsoft Office 2010 Online [ReadWriteWeb]

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