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July 30, 2009 - Spotting things you'll want to see today.

This is the July 30 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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It took Yahoo and Microsoft a long time to find the right pen

Yahoo carefully explained the Microsoft deal to users but the blogging community explained the deal as Microsoft's need to scale up with Bing and by Yahoo's desire to drop the search engine tag entirely. Ars technica provided a good rundown of the deal. Ad Age was the first to proclaim victory for internet advertisers but SEOmoz found a mixed bag when it looked at the SEO details. There are significant differences between the way that Bing and Google approach SEO which were outlined by Search Engine Journal. The comparative benefit of Microsoft's adCenter over Yahoo's outgoing Panama was the basis of a favorable take on the deal by Search Engine Watch. Several blogs predicted that the Microsoft platform will only get better since it had gained access to Yahoo's technology as part of the deal.

There was widespread agreement with Wall Street's opinion that the deal was okay for Microsoft but less so for Yahoo. Jason Calacanis could not hide his contempt for Yahoo's decision to fall on the sword of search that it once helped to forge. Between The Lines noted the alarming similarity between the searchless Yahoo and the somewhat lost AOL. Few bloggers were predicting an immediate threat to Google, who nonetheless may be quick to remind the Justice Department of the roadblocks that it threw in front of its own Yahoo deal. Google's Matt Cutts turned pollster in his blog, asking for counts on who won the day.

The most useful posts of the week

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Social Media
  • 9 Rules of Facebook Promotion Every Small Business Should Know [All Facebook]
  • Text Mining Provides Marketers With the 'Why' Behind Demand [Ad Age]
  • Twitter 101 - A Special Guide []
  • Three Instantly Effective Social Media Ideas [Harvard Business Conversation Starter]
  • 10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know [Inside Facebook]
  • The Top 20 Up and Coming Apps on the Facebook Platform [Inside Facebook]
  • 15 Useful Twitter Tools For Web Workers [Freelance Folder]
  • From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles [Jeremiah Owyang]
  • HOW TO: Build Your Personal Brand on LinkedIn [Mashable]
  • 34 Ways to Use YouTube for Business [Web Worker Daily]

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Search Marketing
  • SEO: Optimizing for Bing is a No-Brainer Now [Search Views]
  • 5 tips for dominating local [Awaken Your Superhero]
  • Using Google Alerts for Keyword Research [Get Elastic]
  • Sitemaps - Do You Need Them? [Luna Metrics]
  • Ten Ways to Use Search Data Beyond SEM [Search Insider]
  • How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock [PPC Hero]
  • The Contruction of an Optimized Web Page [Search Engine Guide]

User Experience
  • The Target Audience Trail Map [Copylicious]
  • Call-To-Action: Making it Fit Makes All the Difference [Marketing Words]
  • 10 Best practices to Improve Your Website Performance [Digital Labz]
  • 40 Eye-Catching Registration Pages [Design Reviver]
  • 25 Inspiring Examples of Sign-Up Pages [Web Designer Depot]
  • 35 Inspirational Shopping Cart Page Designs [Noupe]

  • Give them a reason to forward your email [Damn I Wish]
  • Understanding the Value of Your B2B Newsletter [Marketo]
  • Gmail Gives You One More Reason to Get In the Address Book [Aweber]
  • Great Design Doesn't Always Follow The Rules [Email Insider]
  • Get Ready For Email 3.0 [Email Insider]
  • Most popular email clients in June 2009 [Campaign Monitor]
  • Holiday 2008 E-mail Efforts Offer Guidance for Holiday 2009 [Direct]
  • Understanding CSS Support for Email [Exact Target]

  • Everything You Ever Wanted to Know About Google Analytics [Birdsall]
  • Capturing Demographics in Google Analytics [Web Analytics World]

Radar Screen

  • Have you tried the new search engine Yebol? [Alt Search Engines]
  • The new search engine Yebol is good at what it does [Pandia]
  • Posterous - What's it all about? [Social Media Today]
  • Firefox/4.0 Windows Theme Mockups [Mozilla Wiki]
  • Starbucks Dethrones Coke As Top Facebook Brand [Media Post]
  • GeoChirp is a Really Cool Local Twitter Search [Mashable]
  • to Battle with TweetMeme [Blog Herald]

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