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July 23, 2009 - Spotting things you'll want to see today.

This is the July 23 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Yahoo's new page
Yahoo's new page: everything old is new again

On Tuesday, just as they were disappointing Wall Street with lackluster earnings, Yahoo also announced a redesigned home page. The redesign had been expected but had apparently been moved up to coincide with the earnings announcement. Mediapost provided a good rundown of the features included in the new page, which Mashable felt was a return to Yahoo's portal roots with an acknowledgement that social networks have dramatically changed web usage.

There was a fairly wide consenus that Yahoo, while still a behemoth with 340 million visitors a month, had once again missed its mark. felt that the apps included on the page were not robust enough to accomplish their goal of holding the user to the page. John Batelle liked the aggregation options but felt that the page did not live up to its billing. Saad Kamal wrote that Yahoo seemed to be stumbling because it could not define its core objectives.

There were a few voices slightly more optimistic in nature. Jeremiah Owyang acknowledged that the new page was not quite revolutionary but that the page could eventually become a resource for brand marketers looking for a deeper involvement with customers and prospects. ClickZ provided examples of how Yahoo, by opening up the page, could host sponsored apps for an audience that is still bigger than Facebook's.

The most useful posts of the week

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Social Media
  • The 4 Types of Branded Facebook Campaigns (All Facebook)
  • How to Make Your Tweets More Useful (Duct Tape Marketing)
  • 137 Small Business Twitter Tips (Small Biz Trends)
  • Five ways to make money from Twitter (LA Times Technology)
  • 3 Aggregation Tools For Tracking Tweets (Search Engine Land)
  • A Beginner's Guide To Facebook Ads (Silicon Alley Insider)
  • 10 Impressive New Implementations of Facebook Connect (Mashable)
  • Twitter Search Tips For B2B Marketers (Search Engine Land)

Please Tweet!

Search Marketing
  • The Ultimate Secret to Writing Deliverable PPC Ad Copy (Search Engine Sage)
  • 8 Dimensions Of Excellent Landing Pages (Search Engine Land)
  • 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions (PPC Hero)
  • Five More Search Tools You May Not Know - But Should (Search Engine Land)
  • 5 Fast SEO Fixes You Can Do To Your Website Today (Savvy B2B)
  • Keywords and Modifers: How Visitors Find Your Website! (SEO Design Solutions)
  • 10 Steps to Advanced Keyword Research (SEOMoz)
  • SEO FireFox Addon: Do On-Page Link Analysis with FoxyRank (Search Engine Journal)
  • New Tool Aims To Fight Click Fraud (WebProNews)
  • Using Google Analytics to determine your Demographic Bidding strategy (Google Analytics)

User Experience
  • How to Increase Sign-ups by 200% (Think Vitamin)
  • Six 'I's' to help you create ingenious digital marketing campaigns (Econsultancy)
  • 15 Must Have Firefox Add-ons to Enhance Web Development (Balkhis)
  • Top 10 Online Image Manipulation and Photo Editing Tools (Talk Content)
  • 50 Examples of Vintage Typography (Designer Depot)
  • 50 New CSS Techniques For Your Next Web Design (Smashing Mag)
  • Mapping Out an Effective Online Customer Retention Strategy (Ecommerce Times)

  • Why Your Email Needs Social Media and How to Do It Right (HubSpot)
  • Why You Should Be Thinking Video in Your Email Marketing (Junta42)
  • 5 Ways a Preheader Can Increase Response and Deliverability (Aweber)
  • Permission commercial email is still being blocked at a rate of about 20% (Deliverability)
  • E-Mail open rates struggle (Adotas)
  • What 'Free' Means For Email Marketers (Email Insider)

  • Tagging URLs for Better Tracking in Google Analytics (Practical Ecommerce)
  • Back To Basics: Comparing Days Of The Week (Google Analytics Blog)

Radar Screen

  • 1-800-Flowers Claims First Retail Transaction Inside Facebook (Get Elastic)
  • Report: 74% of Facebook Ad Revenues Comes from Local Advertisers (Inside Facebook)
  • Amazon acquires (Hitwise)
  • Myspace Mail Will Launch This Thursday (Techgeist)
  • Yahoo confirms acquisition of Xoopit (Digital Media)

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