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July 16, 2009 - Spotting things you'll want to see today.

This is the July 16 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated weekly. If you would like to be kept up to date you may enter your email address in the box at the right.

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The radical cost of free
Chris Anderson's new book on a radical price

The hottest discussions this summer (for online business types) have been caused by the book 'Free: The Future of a Radical Price' by Chris Anderson (currently best known for his 'long tail' theme). Anderson argues that the radical nature of the 'free' price point creates opportunities for businesses to grow by giving away at least some of their services. Writing in the New Yorker, Malcolm Gladwell found two problems with Anderson's arguments. Gladwell noted that an audience united by free could be expensive to service (hence Google's burden of serving up millions of low value videos on YouTube). Gladwell's second counter argument was that the fixed costs of creating a product distributed for free were still costs that must be addressed.

Mark Cuban seemed to explain how both of the authors might be right with a post explaining that 'freely distributed' did not equal 'free' and that smart businesses designed cross subsidies to gain value from the free seekers.

Next up was Seth Godin, who supported Anderson's arguments while deeming them somewhat irrelevant because the free model that he described was already in force in the online world. Godin argued that 'free' was an efficient way for marketers to gain the most valuable of online commodities -- attention.

The most useful posts of the week

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Social Media
  • The 10 Laws Of Facebook Advertising No Marketer Can Afford To Ignore (All Facebook)
  • From Social to Financial: Top 20 Social Media Sites for Direct Referrals (iCrossing)
  • Facebook Fan Box and what it means for brands (Econsultancy)
  • Top 10 Ways to Leverage Live Streaming on the Social Web (Social Times)
  • Facebook Launches 3 Powerful New Targeting Features for Facebook Ads (Inside Facebook)
  • Justin.TV Provides Streaming Services For Your Facebook Page (All Facebook)
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know (Inside Facebook)
  • 3 Ways to Measure Social Media ROI (Conversation Marketing)
  • Top 10 Social Networking Websites & Forums - June 2009 (Marketing Charts)

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Search Marketing
  • 7 levels of landing page optimization (Post Click Marketing)
  • 5 Tips to Writing Better PPC Ad Copy (Best Rank)
  • Bing white paper for webmasters & publishers released (Microsoft Bing Blog)
  • 7 deadly sins of landing page design (Inside AdWords/Google)
  • 10 Tips for Boosting PPC Conversions (Ecommerce Times)
  • SEO Strategy for Semantic Search (Bruce Clay)
  • Google Chrome Plugins for SEO (Distilled)
  • Do you know where to find prime link real estate? (Huomah)
  • URL Structure: The Closer to the Root - the Better? (Search Engine Journal)
  • The 1K Impression Rule -Taking the Guess Work Out of Creating PPC Ad Groups (SEER)

User Experience
  • 5 Pet Peeves Developers Have With Designers and How to Avoid Them (Web Designer Depot)
  • Ten Inspiring Ecommerce Site Designs (Practical Ecommerce)
  • Thirteen Great Flash-based Ecommerce Sites (Practical Ecommerce)
  • Three Reasons Not to Require Registration for B2B Content (Savvy B2B)
  • Animating Design Elements: 7 Unique & Creative Practices (Noupe)
  • 25 High Quality Free Fonts for Professional Designs (Six Revisions)

  • How to add a newsletter signup form to your Facebook fan page (Campaign Monitor)
  • How to Design an Email to Recover a Customer (Marketing Technology)
  • Seven Digital Marketing Techniques to Grow Your Email List (Email Experience)
  • The Re-Send & Other Cost-Cutting Techniques (Adventures in Email)
  • Designing Your Email for Mobile Devices (VR Marketing)

  • Finding the best long-tail SEO keywords with web analytics (Brian Cray)
  • How to Maximize the Lifetime Value of Subscribers (Web Analytics World)
  • Understanding Direct Visits in GA & Web Analytics (VKI)
  • 4 Tips For Using Google URL Builder With Google Analytics (Conversion Counts)
  • Using Google Event Tracking to Know When You Get New Subscribers (Jungle)

Radar Screen

  • Inside Gazelle, Microsoft Research's 'browser OS' (ars tecnica)
  • Facebook Testing Home Page Video Popup Ads for the First Time (Inside Facebook)
  • Top 10 Portal Frontpages - June 2009 (Marketing Charts)
  • Microsoft's Azure Gets A Business Model And An Official Release Date (TechCrunch)
  • Everything You Need to Know About Microsoft Azure (GigaOM)
  • Targets User Engagement With Redesign and Meebo Chat (Mashable)

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