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July 2, 2009 - Spotting things you'll want to see today.

This is the July 2 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Firefox 3.5 and what it means for web browsing
Mike Beltzner gives a video tour of the new Firefox 3.5

Firefox is used by approximately 25% of web users but among those who are aware that they have a choice of browsers the figure is probably closer to 70%. On Tuesday Mozilla announced a major upgrade to Firefox 3.5 which will affect the way that millions of people experience the web. Ars tecnica provided a good review of the new features which focus on speed, flexibility with tabs and, as Mozilla's Alex Faaborg emphasized, privacy. The open source Firefox grew in popularity because of third party extensions and 3.5 should increase the ability of developers to offer customizations. The new version supports HTML 5 which allows video to run natively in the browser without Flash or Silverlight plug-ins. Fonts can be automatically downloaded which will grant significant flexibility to designers.

There was concern by some, including Stepforth, that existing plug-ins might not work with the new version and Mozilla has already scheduled the first patch to address 'topcrashes'. Still, there seemed a consensus that Firefox 3.5 was the most progressive browser available, leaving Firefox Director Mike Beltzner to speculate on next steps which might include a revamped interface with disappearing location bars and semantic logic that anticipates the user's next request.

The most useful posts of the week

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Social Media
  • The Linguistics of ReTweets (Dan Zarrella)
  • The 5 Phases Of The Facebook Sales Funnel (All Facebook)
  • Eight Firefox extensions for the Twitter fanatic (WebWare)
  • 8 Examples of 'Win Great Stuff' Efforts To Drive Twitter Followers (Creativity in Public Relations)
  • Facebook Fan Pages are Better for Business than Groups and Profiles (HubSpot)
  • Facebook Overhauls Privacy Settings So People Will Actually Use Them (Paid Content)

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Search Marketing
  • 5 Ways to Improve your SEO Landing Pages (SEOMoz)
  • How to pack a punch: PPC copywriting tips and pitfalls (Econsultancy)
  • Keyword Insertion Tricks of the Trade (Find Resolution)
  • Search Engine Optimization For Bing (SearchNewz)
  • How to Use YouTube's Call-to-Action Overlay Ads (Hubspot)
  • Forget No-Follow: Try This PageRank Sculpting SEO Alternative (SEO Design)
  • New Trojan Puts Sneaky Twist on Click Fraud (PC World)
  • AdWords Management Tips - International Targeting (Pure Visibility)

User Experience
  • 9 SEO Tips for Attractive Search Engine Friendly Web Design (Marketing Pilgrim)
  • 25 Stylish Examples of Headers in Web Design (Six Revisions)
  • Ten Examples Of Unconventional Site Navigation (SitePoint)
  • Persistent Shopping Carts vs. Perpetual Shopping Carts (Get Elastic)
  • 40 Free High Quality Hand-drawn Fonts (HongKiat)
  • Top 10 Banner Ad Design Tips (Straight Up Search)
  • Shopping cart abandonment rates rise (Econsultancy)
  • 10 Things Every Web Designer Just Starting Out Should Know (Six Revisions)
  • 50 Free and Exclusive Twitter Icons (Designer Depot)
  • Cross-Browser Compatibility Testing Tool (Website Magazine)

  • Email and Social Media- 7 tips for getting the most out of your campaigns (Marketo)
  • 5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns (VR Marketing)
  • What we've learned about spam (Google)
  • Using Twitter To Rate Email Campaign Effectiveness (Mail Chimp)
  • What if your email messages are never opened? (StreamSend)

  • Back to Basics: Free Google Analytics Tools (Google Analytics Blog)
  • Using Google Analytics to determine your Demographic Bidding strategy (Google Conversion Room)

Radar Screen

  • YouTube Videos Getting Off-Site Overlay Links (Marketing Pilgrim)
  • Bing Starts Indexing Twitter Updates, Sort Of (Search Engine Journal)
  • New Logo For MySpace: No Longer A Place For Friends (TechCrunch)

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