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June 18, 2009 - Spotting things you'll want to see today.

This is the June 18 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Another revolution comes home
Graphic video from Iran managed to get to Youtube

Once again an international crisis is defining both the power and the limits of social media. Mashable documented the sheer volume of Iran related activity within social media. Google noted that Youtube appeared to be blocked within Iran but dramatic videos were streaming in with graphic content and that 'we are doing our best to leave as many of them up as we can'. The Facebook page of opposition leader Mir Hossein Mousavi continued to be updated. On Twitter #Iranelection seemed to supplant Ashton Kutcher while a Tehran street flyer describing mistreatment of students made it to Twitpic. The defining social media moment came when the US State Department asked Twitter to delay scheduled maintenance until 1:30AM Tehran time. Twitter was humbled by the request although Hilary Clinton confessed 'I wouldn't know a Twitter from a tweeter, but apparently, it is very important'.

Some of the social media support was more than emotional. The blog Creative Capital identified a video (State Dept funded) that explained how to circumvent internet proxies used by the Iranian government. The Danger Room described coordinated Denial of Service attacks against Iranian servers. The search engine Yauba and its anonymity proxy filter was identified by Panda as a way to access blocked services. Jonathan Zittrain pointed out that the same distributed architecture that made Twitter more popular than just Twitter.com also made it very difficult for governments to censor.

Tech President was one of the blogs taking a more conservative assessment of social media's chances against troops in the streets and of the danger of choosing sides 'based on Tweets'. Cooler heads reminded everyone that social media was not really doing the heavy lifting. Business Week pointed out that there were less than 9,000 Twitter profiles from Iran, a number too small to bypass the government filters and flood the world with updates. As usual, followers of social media were left to try and separate hype from a rapidly changing reality.



The most useful posts of the week

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Social Media
  • 6 Ways to Use Twitter to Impact Your Brand (Ogilvy)
  • What's The Best Business Model For Facebook Applications? (All Facebook)
  • 10+ super geeky ways to use Twitter (Download Squad)
  • This Week's Top 20 Fastest Growing Facebook Apps (Inside Facebook)
  • Killer Facebook Fan Pages: 5 Inspiring Case Studies (Mashable)
  • Twitter SEO - the Future of Keywords (Search Engine Journal)
  • 8 OpenSocial apps worth trying out (WebWare)
  • 4 Tools to Track Flickr (Search Engine Journal)
  • 10 worthy apps for the MySpace user (WebWare)

Please Tweet!

Search Marketing
  • PPC Segmentation: 4 Tips To Better Target Customers (Search Engine Journal)
  • Optimize Your Search Engine Listing for Improved CTR (SEM Clubhouse)
  • Find Competitor's Top Performing Keywords & Use Them To Your Advantage (PPC Hero)
  • Five Steps To Leveraging Great Content For Better Rankings (Search Engine Land)
  • PPC / SEM Analytics: 5 Actionable Tips To Improve ROI (Occam's Razor)
  • Use Content Network Stats to Create High-Performing Placement Targeted Campaigns (PPC Hero)
  • Common Tag - The New Semantic Layer (Website Magazine)
  • How to Compete with Bigger Advertisers on Popular Keywords (Now Sourcing)
  • 7 Rules for Writing URLs (Small Business SEM)

User Experience
  • 20 Examples of Great User Interface Design (Outlaw Design)
  • 5 tips for optimizing your brand for mobile (Find Resolution)
  • The 10 Online Ad Formats People Hate Most (Silicon Alley Insidey)
  • 10 Ways To Make Your Site Accessible Using Web Standards (Smashing Mag)
  • What Does Design Have to Do With PPC? Everything, Actually! (Straight Up Research)
  • Creating Successful Viral Videos -- 7 Unruly Tips (Reel SEO)
  • Informative And Usable Footers In Web Design (Smashing Mag)

Email
  • Use Social Applications to Enhance Your Email Programs (Email Experience)
  • 10 Ways to Get More Clicks in Your Email Campaigns (VR Marketing Blog)
  • Marketers should design emails for mobiles: survey (Econsultancy)
  • Updated docs for email designers and marketers (Email Marketing Reports)

Analytics
  • Google Analytics now reports untagged adwords traffic as direct traffic (distilled)

Radar Screen

  • Top 10 BlackBerry Apps (Digital Trends)
  • Contextual Ads Based Off Social Network Profile: Twitter and Facebook (Jeremiah Owyang)
  • Yahoo! Contributes to Development of Semantic Tagging Format (Search Engine Watch)
  • For TechCrunch, Twitter = Traffic -A Statistical Breakdown (TechCrunch)
  • Top 5 Twitter Related Trends to Watch (Mashable)
  • Hunch launches! (Hunch Blog)
  • Facebook testing real-time search before Twitter becomes defacto (Between The Lines)
  • Email Marketing on the Rise (Web Pro News)
  • Tinker Becomes A More Powerful Twitter Trends Discovery Engine (TechCrunch)
  • Collecta says it's the fastest contender in the real-time search race (Digital Beach)

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