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June 4, 2009 - Spotting things you'll want to see today.

This is the June 4 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Reading a Wave
Google describes the Wave (video)

One week after Google presented Wave the only consensus seems to be that it will be a big one that everyone needs to watch out for. The collaborative and communication features astonished some of the top blogs including Webware and ReadWriteWeb. Forrester's Ted Schadler described it as Google's attempt to own the world of online conversations. Blackweb listed twelve Wave features that will change the web and Alexander Van Elsas contributed ten reasons why those features will change online communications.

There were some serious rip tides as well. Ad Age warned that Wave would be broken without the mainstream appeal needed to become a new standard. Gigaom took it a bit further by posting that Google had risen 'to new heights of arrogance'. PC World felt that Google had unfortunately forgotten the appeal of linear presentation that has always worked so well for them (and Twitter).

Wave approaches social media and collaboration as a series of topics as opposed to a group of friends or co-workers. Six Pixels made the point that satisfaction would be measured by how many Waves a user was involved with and not by how many 'friends' they had. Inside Facebook advised the social giant to avoid sitting on its installed base and look at how it could work with Wave. Mashable described how Wave's army of robots could attack social media and Jeff Jarvis wrote in Buzz Machine of Wave's ability to reinvent the way that news is presented.

The most useful posts of the week

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Social Media
  • New Twitter Research: Men Follow Men and Nobody Tweets (Harvard)
  • 7 Ways to Use LinkedIn for Business (Whoast)
  • 10 Must-Haves for Your Social Media Policy (Mashable)
  • Dayparting Twitter (Duct Tape)
  • How Far is Your Twitter Reach? (Twitterrati )
  • Tweetree Puts Actual Shared Content In Your Twitter Stream (TechCrunch)
  • Trends On Twitter - What do YOU use? (Mr. Tweet)

Please Tweet!

Search Marketing
  • 25 Idea Generators for Writing PPC Ads (Marketing Words)
  • 5 Add-ons That Turn Firefox Into a Suped-up SEO Machine (Search Engine Journal)
  • One of Google Chrome's First Extensions: AdSweep (Mashable)
  • Google Loses 'Backwards Compatibility' On Paid Link Blocking & PageRank Sculpting (Search Engine Land)
  • New Google Suggest Feature Can Hurt Your PPC & SEO Campaigns (Seer)
  • How To Use Google Search Suggest To Monitor Your Brand and Keywords (ROI Revolution)
  • Improve PPC Performance with Efficient Bid Management (PPC Hero)
  • Javascript Linking Not So Bad Anymore (Stepforth)
  • McAfee Most Dangerous Searches [What Not To Search For] (Jaan Kanellis)

User Experience
  • Five Ways to Speed Up Page Response Times (Six Revisions)
  • 12 Tips For Designing an Excellent Checkout Process (Smashing Mag)
  • Mobile Commerce Usability: Forms and Checkout (Get Elastic)
  • 9 Ways People Respond to Your Content Online (Lateral Action)
  • 9 Crucial UI Features of Social Media and Networking Sites (Smashing Mag)

  • 10 examples of e-newsletter footers and headers with social links (Mail Chimp)
  • Most Popular Words in Subject Lines (Website Magazine)
  • Top 10 Email Catchwords: News, Parties & Free Stuff (Marketing Charts)
  • Assessing the best time to send email (Email Marketing Reports)
  • A CAN-SPAM Checklist (Spamtacular)
  • Why You HAVE To Get In Subscribers' Address Books (Aweber)
  • Avatars in Emails Increase Response Rate up to 20% for Rypple (Bokardo)
  • Streaming Video -- Coming To An Email Near You (Email Insider)
  • Putting Your Best Face Forward: Showing Personality in Marketing Email (Email Experience)

  • Find web visitor's location automatically with javascript and Google APIs (Brian Cray)
  • Understanding Correlations in Google Analytics (ROI Revolution)
  • Increase Conversion Rates by Identifying Funnels and Goals (Practical Ecommerce)

Radar Screen

  • Square your search results with Google Squared (Official Google Blog)
  • Google changes the game on PageRank sculpting, starts following JavaScript links (Econsultancy)
  • Hulu Desktop + Facebook Connect = Social Television (All Facebook)
  • The Ever Changing Demographics Of Facebook (WebProNews)
  • Facebook Launches New Ad Units for Pages and Events (Inside Facebook)
  • The Latest Facebook Application Developer Trick: Unapproved Notifications (All Facebook)

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