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May 28, 2009 - Spotting things you'll want to see today.

This is the May 28 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Microsoft decides on Bing
Microsoft's new 'Decision Engine' (video)

This morning Microsoft announced a June 3 launch date for Bing. Their effort to differentiate against Google search is to brand Bing as a 'decision engine' that intelligently organizes results that are as good or better than those of the search engines. PC World provided a rundown of Bing's features as well as a full set of screen shots. Search Engine Land did a head to head search comparison against Google and came away with a promising impression of Bing, although Paid Content felt that Bing was neither as recent nor as comprehensive as Google.

The reaction to Bing's presentation features has been extremely positive so far. Marketing Pilgrim reviewed several features and declared them 'the best advance in search technology in the past few years'. Epicenter actually suggested that Microsoft was downplaying Bing's excellent presentation of dining, shopping and other local results.

Any silence from Microsoft will not last long. Ad Age described plans for an $80 Million+ media campaign in which Microsoft will essentially open a second front, taking on Google as well as Apple. Google, for its part, made some significant Waves of its own by announcing a new collaboration and communication platform that impressed TechCrunch to the point where they agreed that Wave is 'what email would look like if it were invented today'.

The most useful posts of the week

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Social Media
  • Using Facebook Ads for Content Awareness (Duct Tape Marketing)
  • 20 Free Buzz Monitoring Tools (Econsultancy)
  • How to Write Tweets That Get Peeps to Take Action (MichelePW)
  • 20 Facebook Tips/Tricks You Might Not Know (Hongkiat)
  • 4 Minutes to Optimize a LinkedIn Profile for SEO (Hubspot)
  • How To Make Any Tweet Worth Following (TwiTip)
  • FeedStats - Bringing You The Stats From FriendFeed ([jeff]isageek)
  • 14 MORE Tools of Highly Effective Twitter Users (Kenny Hyder)
  • Facebook Pages vs Facebook Groups: What's the Difference? (Mashable)
  • The Ten Ways Twitter Will Permanently Change American Business (24/7 Wall St)

Please Tweet!

Search Marketing
  • Twitter Page SEO: 5 Tips To Optimize Your Twitter Page (Source Square)
  • Indispensable Link Building Tools (Wiep)
  • Keyword Research: Demographic Research Tools (Blizzard)
  • 10 Ways to Diagnose a Google Penalty (Search Engine Journal)
  • 10 Goals For Link Building Campaigns: Moving Beyond 'Get More Links' (Search Engine Land)
  • 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing (PPC Hero)
  • Best Practices for Optimizing URL Structure (Shimon Sandler)
  • KeywordSmash Free Keyword Research Tool Launched (Bill Hartzer)
  • SEO Writing Strategies for Graphic-Oriented Sites (Marketing Words)
  • How to Optimize 5 Types of Website Navigation (Shimon Sandler)

User Experience
  • 7 Tips for Effective Calls to Action (Hubspot)
  • Use Conversions To Generate More Conversions (Smashing Mag)
  • Power Words that Pack a Real Persuasive Punch (Whoast)
  • 32 Tips To Make Online Customers Love You (Conversation Marketing)
  • Mobile Commerce Usability: Home Pages and Navigation (Get Elastic)
  • 40 Beautiful Examples of Minimalism in Web Design (Six Revisions)
  • Verified by Visa: a conversion rate killer? (Econsultancy)
  • 5 Rules for Creating Content that RULES! (Marketing Profs)
  • Creating an AJAX subscribe form (Campaign Monitor)
  • 50 Stunning Photoshop Actions to Enhance Your Photos (Technically Personal)

  • Email Open Rates: What Marketers Need To Know (Mobile Storm)
  • Gmail inbox tricks and alt text traps (Email Marketing Reports)
  • Gather, Don't Hunt for E-mail Addresses (Direct)
  • Learn more from your click reports: paragraph layout (Email Marketing Reports)
  • Track, Evaluate, And Diversify To Drive Email List Growth (Email Insider)
  • Top 10 Words Used in Email Subject Lines (The Touch)
  • Create Subscriber Expectations Over Time (Aweber)
  • Best, Worst & Future Email List-Growth Tactics (Marketing Charts)

  • Use Google Analytics to Get a Better Picture of Your Twitter Traffic (Codswallop)
  • Share Your Google Analytics Data With Everyone (Official Google Analytics)

Radar Screen

  • Twine Is Taking Off, Now Bigger Than FriendFeed (TechCrunch)
  • Hulu's first live concert could be tip of the iceberg for TV (ars technica)
  • New on Facebook: Pope Benedict (E-consultancy)
  • Topsy Brings Us One Step Closer To Social Search, Where's Facebook? (All Facebook)
  • Flickchart: Movie Rankings Gone Social
  • txt2go - Adds Text Messaging Options to Billboards (Center Networks)
  • How To Protect Your Brand Under Google's New Trademark Policies (Search Engine Land)
  • Twitter Might Start Adding Comments & Location-Based Information to Each Tweet (ReadWriteWeb)
  • Google updates page rank. Twitter profile pages take a beating. (Next Web)

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