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Apr 16, 2009 - Spotting things you'll want to see today.

This is the April 16 2009 edition of Who's Blogging What, a newsletter that covers 900+ top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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eBay cleans out the attic
eBay is selling stuff

Looking very much like an ageing internet pioneer, eBay this week shed two old possessions that will affect the way that users find web sites and how they communicate. The first to go was recommendation engine StumbleUpon which was returned to its original owners. The 2007 pairing of eBay and StumbleUpon had dissolved into a bizarre marriage according to Mashable. TechCrunch hinted at one reason for the divorce when it noted that eBay never used SU technology to find interesting things on its own site. ReadWriteWeb summarized the mostly positive reaction to the news, predicting that the loss of a hungry corporate parent would boost innovation and reverse the downward trend in SU visitors.

eBay apparently thought that it could fetch more money for Skype and on Tuesday they announced plans for a 1H 2010 IPO. The expected synergy for the 2005 acquisition was that eBay users would haggle by phone, a strategy that fizzled in a market where people prefer text over voice. The IPO could have far reaching implications for internet marketers as PaidContent noted with a short list of other services involved in shaky marriages.

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The most useful posts of the week

Social Media
  • Facebook Shares Tips and Case Studies for Brand Marketers (Mashable)
  • 40+ New Twitter-Related Apps (RotorBlog)
  • 8 Steps For Building Community On Twitter: Tips For Membership Organizations (TwiTip)
  • How to Ask Questions on Twitter and Get Responses (Viva Visbility)
  • Should Facebook Dominate Your Social Media Strategy? (Online Marketing Connect)
  • 11 Useful Twitter Tools That Don't Require Your Password (TwiTip)
  • 5 Rules Of Facebook Flirting (All Facebook)

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Search Marketing
  • How To Use Twitter For Building Links (SEO Journal)
  • How to make money with SEO (Seth Godin)
  • Why I disagree with Seth Godin's SEO strategy advice (Social Media Experience)
  • How to Use Google Cache to Research How Google Sees Your Page (Blizzard)
  • 10 free SEO tools you should bookmark (Econsultancy)
  • 10 Tips for Basic DIY SEO Health Check (Conversion Counts)
  • Simple SEO strategies for soaring up the SERPs (Econsultancy)
  • 3 Awesome Multi-Feature SEO Toolbars Compared (Search Engine Journal)
  • How to Do Keyword Research for an Established Site (Search Engine Journal)
  • YouTube Ranking Factors - Beyond Views, Titles, & Tags (ReelSeo)

User Experience
  • How to Spot Quality within Web Design: Examples & Tips (Function)
  • 7 More Useful Tips To Help Your Site Convert (Smashing)
  • Make Media Work for You- Elements of Good Online Content (Chris Brogan)
  • Persuasive Online Video Strategies That Prompt Action (Copyblogger)
  • 7 Landing Page Conversion Killers (RSS Ray)
  • 50 Stylish Navigation Menus for Design Inspiration (Six Revisions)
  • Beautiful And Creative Logo Designs For Your Inspiration (Smashing)

  • How to Revise an Email So That People Will Read It (Harvard Business)
  • How Much is that Email Contact Worth? $948, Say Researchers (ReadWriteWeb)
  • Could Sold Out Products Increase Email Click Through? (Get Elastic)
  • 5 Ways to 'Use What You Have' In Your Next Email Campaign (VR Marketing)
  • Do Spam Filters Read ALT text? (Mail Chimp)
  • Optimizing Your Email Delivery to the Inbox (Streamsend)
  • What you can learn from unsubscribes (Email Marketing Report)

  • Finding The Best KeyWords Through Google Analytics - Video (Palatnik Factor)
  • An upcoming change to search referrals (Google Analytics Blog)
  • Google Website Optimizer: When is it Advisable to End a Test Early? (VKI)
  • Use Advanced Segments to Get Quick-and-Dirty Visit Numbers (Luna Metrics)

Radar Screen

  • Top Facebook Applications See 25 Percent Drop In Traffic Since Redesign (All Facebook)
  • Tiseme brings Facebook-style feeds to the rest of the web (Venture Beat)
  • Younger US Demos 12% Less Likely to Tweet
  • Marketers Mull Value of Twitter Search Ads (ClickZ)
  • Tweepz: a cleverer way to find people on Twitter (Next Web)
  • 9 Semantic Search Engines That Will Change the World of Search (Search Engine Journal)
  • Bluetooth 3.0 prepped for launch on April 21 (ars technica)
  • 12seconds Tries To Push Video Ads For Twitter (Paid Content)
  • TwitterMass: A Smarter Way to Auto-Follow on Twitter (ReadWriteWeb)
  • Fluid Uses Facebook Chat And Status Updates To Help Retailers Make Shopping Social (TechCrunch)

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