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Mar 26, 2009 - Spotting things you'll want to see today.

This is the Mar 26 2009 version of Who's Blogging What, a newsletter that covers 900 top web marketing blogs for for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to recieve future issues you may enter your email address in the box at the right.

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The Money Tweet
Look closely to see the beginnings of TwitRevenue

The revenue stream for Twitter may have originated in last year's American election and the specialized site that Twitter created for it. Co-founder Biz Stone pointed to the election when he announced Twitter's [paid] support for a similar project named ExecTweets. Partnering with Federated Media and using Microsoft money the new project is an enhanced platform for following business leaders on Twitter. The blog All About Microsoft provided a rundown of ExecTweet's features including the filtering and threading options that many Twitter users have longed for (the same features that FM's John Batelle cited in his list of 'value adds' for ExecTweets).

Forrester's Jeremiah Owyang analyzed the concept of sponsored aggregation and outlined the expectations of all parties involved in this particular experiment. Many bloggers raised questions about those very expectations. Marketing Pilgrim pointed out that many users will never see Twitter's ads since they only use Twitter through 3rd party clients. The What's Next Blog blamed active shareholders and PR departments as reasons why ExecTweet's Tweets might not prove scintillating.

Federated Media obviously knows that there are many topics higher on the social pecking order than are the thoughts of CEOs. Today they announced a similar project named March Tweetness sponsored by AT&T that will cover the NCAA tournament.


The most useful posts of the week

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Social Media
  • Marketing in 140 Characters or Less (MarketingProfs)
  • Copywriting for Twitter: 10 ways to make every tweet count (Econsultancy)
  • 25 of the Best Designed Twitter Homepages (Design Reviver)
  • What Does that Hashtag Mean? New Service Tells You (ReadWriteWeb)
  • Ultimate Guide to Twitter Hashtags (Search Engine Journal)
  • Twitter Versus Facebook, A Comparison Of The Top Users (All Facebook)
  • 4 Ways Companies Use Twitter for Business (ReadWriteWeb)
  • Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks (Inside Facebook)
  • 8 Tools for Online Reputation Management (FutureLab)
  • Mining Twitter for Leads (Duct Tape Marketing)

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(Thanks to everyone who Tweeted about last week's special Twitter issue)

Search Marketing
  • Two new improvements to Google results pages (Official Google Blog)
  • Google Rolls out Semantic Search Capabilities (PC World)
  • 4 SERP Trackers Reviewed : How to Monitor Your Keyword Rankings (Search Engine Journal)
  • 20 Questions to Ask When Crafting PPC Ad Copy (Komarketing)
  • 3 Secrets to Writing for the Search Engines (Direct Sales Web Marketing)
  • How Long Should the Page Title Tag Be? (Search Engine Journal)
  • Google Updates Insights for Search Keyword Metric Tool (Search Engine Watch)
  • 16 Ways to Measure a Link's Marketing Value Beyond Search Rank Influence (ontolo)
  • Twitter Tweaks Its Title Tags For Better Google Juice (TechCrunch)
  • 50 SEO tips for online retailers (Econsultancy)

User Experience
  • Find The Perfect Image For Any Project In 5 Steps (Freelance Folder)
  • 7 Useful Tools for Web Development Testing (Mashable)
  • 30 Creative Examples of Illustrations in Web Design (Six Revisions)
  • 5 Universal Principles For Successful eCommerce-Sites (Smashing Magazine)
  • 10 Rare HTML Tags You Really Should Know (net tuts+)
  • Fifty gorgeous and free icon sets (Download Squad)
  • 20 Useful Typography Tools (Six Revisions)
  • 70 Excellent Logo Design Tutorials and Resources (Six Revisions)
  • Designing Drop-Down Menus: Examples and Best Practices (Smashing Magazine)
  • Two awesome ways to check your website for spelling and grammatical mistakes (Next Web)

  • An Email Marketing 'Best Practices' Checklist (Manhattan Marketing Maven)
  • Deliverability and Your Email Campaigns - What You Need to Know (VR Marketing Blog)
  • Biggest ever study of worldwide email client usage (Campaign Monitor)
  • Five ways to get filtered by the spam filters (Stream Send)

  • 7 Simple Steps for Decoding Website Analytics (Search Engine Journal)
  • Back to Basics: Is your website a 'closer'? (Google Analytics Blog)
  • Conversion Funnel in Google Analytics (Saad Kamal)
  • How To Measure Your Success: Google Analytics Explained (Lucafiligheddu)

Radar Screen

  • Hackers steer clear of Google Chrome, say too challenging (Googling Google)
  • LinkedIn Groups Add Marketing Power (Mashable)
  • Brings Facial Recognition To Facebook Photos (TechCrunch)
  • Salesforce and Twitter Could Power Dirty Tricks (PC World)
  • Google's Wonder Wheel Experiment, and More (Google Blogoscoped)
  • Fennec Reaches Beta - How is Mozilla's Mobile Web Browser Shaping Up? (ReadWriteWeb)
  • 16 Genuine, Authentic Designers on Twitter (Six Revisions)

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Who's Blogging What? 2009