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Mar 5, 2009 - Spotting things you'll want to see today.

This is the Mar 5 2009 edition of Who's Blogging What, a newsletter that covers over 1,000 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facing up to the competition
Mark Zuckerberg announces a face lift

On Wednesday Facebook invited the press and top bloggers to Palo Alto where they announced some significant changes to the Facebook experience. The event came at a time when Twitter continued to soar and a mass talent departure at Myspace was described by Techcrunch in Yahooesque pre apocalyptic terms. The Facebook changes include a redesigned home page and a plan to make the 'pages' of celebrities, organizations and brands look and act more like standard user profiles. Inside Facebook provided an advance look at how the pages of Obama, Oprah and the NY Times might change next Wednesday.

Facebook is also changing status updates to become more of a real time stream that adds asymmetric following. Broadstuff was the most emphatic blogger calling the move a direct Twitter copy. The Friendfeed uber advocate Robert Scoble seemed awestruck by the changes, based on a Tweet sent through FF. Mashable outlined how the changes will affect marketers while Inside Facebook analyzed the impact on users and application developers. Hubspot found four features that businesses will love but Feeds felt that the standardization of the new business pages would stifle individuality. The money stream was followed by All Things Digital who could easily see how a business that looks more like a friend could mix business with pleasure.


The most useful posts of the week

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Social Media

  • The 5 best online bookmarking services (Pandia)
  • The Life and Times of A Twitter Link (Fuel Interactive)
  • The 30 Most Popular Pages on Facebook (Inside Facebook)
  • Social Media for Business: The Dos & Don'ts of Sharing (Mashable)
  • 11 Examples of Viral Marketing Campaigns (Digital Labz)
  • 10 Small Biz Social Media Tips for Today (Kyle Lacy)
  • The Top 25 Facebook Games for March (Inside Facebook)
  • How To Use Images Successfully On Social Media Sites (Search Engine Land)

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Search Marketing

  • 5 Ways to Optimize Your Existing Links for Maximum SEO Benefit (Winning the Web)
  • 7 Ways to Better Orchestrate SEO and PPC Campaigns (Latitide)
  • 7 Essential SEO Cheat Sheets (Search Engine Journal)
  • How to Research Your Keyword Context (Shimon Sandler)
  • Alternative Forms of Keyword Research (Daily SEO Tip)
  • Traffic Sources: AdWords/Keyword Positions - to optimize bid position (VKI)
  • Ad Copy Tips That You (Hopefully) Havenít Already Read (Komarketing)
  • Free Backlink Checkers - Research Anything You Need (Search Engine Journal)
  • The Problem With Backlink Checkers And Backlink Analyzers (SEO Theory)
  • 3 Common Uses of Robots.txt File (Search Engine Journal)

User Experience

  • 9 Ways to Optimize Your Links and Draw Attention to Your Calls to Action (Hubspot)
  • SEO Web Design, Harnessing the Power of Alt Text and Images (SEO Design)
  • A Collection of 30+ Free Stock Photo Sites (SitePoint)
  • 50 Twitter Tools and Tutorials For Designers and Developers (Smashing)
  • Big Site of Over 250,000 Sketches (Research Buzz)
  • How To Use Icons To Support Content In Web Design (Smashing)
  • 35 Resources for Getting the Most of out Google Website Optimizer (KissMetrics)
  • 88 Outstanding Favicons and 6 Resources to Help You Create Your Own (Sitepoint)


  • Designing for Destruction: Some E-mail Creative Basics (Direct)
  • How to Halve Your Email Costs: 10 Tips for Signing with a new Service Provider (BeRelevant)
  • Email frequency: can you increase it safely? (Email Marketing Reports)
  • Making Your Emails Shareworthy (Email Insider)
  • How to promote many products in a single email (The Touch)


  • 40 Advanced Web Analytics Tools for Business, Big & Small (SEOptimise)
  • Website Optimiser - Identifying high value pages to test (Expert Voices)
  • Google Analytics: Tracking Flex/Flash Applications (Google Inside)

Radar Screen:

  • Ex-Googlers Start Up Likaholix, A Micro-Sharing Service For Personal (Tech Crunch)
  • Twitter Search Script Adds Real-Time Results to Google (Lifehacker)
  • ZillionTV Shows NBC, Foxís Hand (Technologizer)
  • MySpace Credit Card Introduced (WebProNews)
  • Google Testing Expandable Ads (Search Engine Land)
  • JS-Kit Making Yahoo More Competitive with Facebook Connect? (Social Times)
  • Twitpay comes out of beta: send money via Twitter (Blog Herald)
  • Adjix introduces new way to advertise via Twitter 'Tweets' (Blog Herald)
  • Emerging Social Networks Using Cell Phones (Cornell Info)

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