To read your copy of  Who's Blogging What? in your browser click here.

Who's Blogging What?

It is safe to 'display images' for this email.


Feb 19, 2009 - Spotting things you'll want to see today.

Oh no you don't.
Facebook users learned a lot when they read the fine print

Facebook proved (again) this week that having 175 million friends presents some very difficult challenges for a five year old. On Sunday The Consumerist noted that Facebook had recently changed its ToS to claim an inalienable right to own its user's content...forever. Within hours a new Facebook group called People Against the new Terms of Service was racing towards 100,000 members and the Electronic Privacy Information Center was preparing a complaint to the FTC. Mark Zuckerberg attempted to justify the intense legalese as being necessary when content is shared between individuals. Many bloggers, such as TechCrunch weren't buying. Others were more accepting. All Things Digital described it as a case of lawyers gone wild. Social marketing guru Robert Scoble explained why ownership didn't matter very much in social media. Brian Solis used the incident to remind everyone that, as networkers, we are all brand managers and will have to live with our creation. From a position of relative safety, Google's Matt Cutts was able to address the situation in a single Tweet.

On Tuesday Zuckerberg announced that they were rescinding the ToS change and would come up with something more responsive to their users English. The Facebook Bill of Rights and Responsibilities Group was created to restore democracy. Alexander Van Elsas was one of several bloggers who made the point that the true danger lurked in Facebook's plans to monetize user behavior and not in old beach photos from last summer. A sign that the Facebook culture will endure -- MediaStyle instinctively published 25 random things about Facebook Terms of Service.


Hulu's screen play
You won't be watching Hulu on Boxee or anytime soon

During a Superbowl ad actor Alex Baldwin told the people of planet Earth that they should watch on their 'portable computing devices'. Earthlings who listened closely might not have been surprised this week when Hulu cut its connection with Boxee, a device popular with Mac and Linux owners who preferred to watch internet TV on the big living room screen. O'Reilly Radar was one of the blogs feeling that Boxee was a victim of its own success in making web video easier to watch. Perhaps it was part of a bigger trend as Epicenter noted when Hulu also cut ties with on Tuesday. Ad Age attributed the TV.Com cut to strict competitive posturing but the Boxee move proved more controversial. PC World wondered what Hulu had to gain from driving viewers to Bit Torrent. Lamenting the decision while replicating the revenue calculations, Silicon Alley Insider tried to explain why big media was circling the wagons against viewers like Chris Albrecht of NewTeeVee who was in turn wondering why he was still paying a cable tv bill when Boxee made his viewing so easy.


The most useful posts of the week

[Be a good friend - share a permanent copy of these lists via Facebook Facebook , Digg Digg , Delicious Delicious, or LinkedIn LinkedIn]

Social Media

  • The Do's and Dont's of Promoting Your Business on Twitter (Sparkplugging)
  • A Practical Framework for Viral Marketing (Dan Zarella)
  • The Science of ReTweets (Mashable)
  • HOW TO: Create Groups for Twitter (Mashable)
  • 5 Steps to Creating Sticky Social Content (Search Engine People)
  • Facebook Posted Items - Sharing Beyond Your Network (Web Success Diva)
  • Who Tweets? A Twitter Census (PC World)
  • The Top 20 Most Engaging Facebook Applications (All Facebook)
  • HOW TO: Attract and Engage Social Media Moms (Mashable)
  • Ultimate How-To: Social Media Buttons, Tools and Badges Resource (10e20)
  • Interesting Twitter Strategy from Chelsea Green Publishers (Chris Webb)

Please follow us on Twitter!

Search Marketing

  • Pay-Per-Click Tip: Getting the most out of your ad space (10 Golden Rules)
  • Learn about the Canonical Link Element in 5 minutes (Matt Cutts)
  • Canonical Tag Is Just Another Google Bandaid (Cre8tive Flow)
  • SEO: Estimating Sales Potential from Keywords and Phrases (Practical Ecommerce)
  • Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts (PPC Hero)
  • Video of my 'State of the Index' talk (Matt Cutts)

User Experience

  • 7 Form Tactics That Drive Users Crazy (KissMetrics)
  • 9 Common Usability Mistakes In Web Design (Smashing)
  • Five tips for better online surveys (Seth Godin)
  • The Ultimate Collection Of Free Photoshop Patterns (Smashing)
  • Need a color palette? Got an image? Try this generator (Download Squad)
  • 8 Ecommerce Loyalty Program Ideas (Get Elastic)
  • 50 Free High-Quality Icon Sets (Smashing)
  • 42 Free Online Magazines for Designers (Hongkiat)


  • 11 Ways to Lower Bounce Rates and Get that Second Click (Best Rank)
  • Some Unsubscribe Page Inspiration (Be Relevant)

Radar Screen:

  • turns Twitter into a streaming music station (DownloadSquad)
  • Facebook to Launch Redesigned Pages for Businesses - Tour & First Impressions (Inside Facebook)
  • TinyChat - Disposable Chatrooms for the Twitter Generation (ReadWriteWeb)
  • Facebook Begins Testing Ads on Applications (All Facebook)
  • Google Analytics Integrates Telephone Leads and Live Chats (Marketing Pilgrim)
  • SHUURL provides a safer way to share short URLs (Download Squad)
  • Twitter Finally Integrates Its Real-Time Search Engine (ReadWriteWeb)
  • Google Latitude Attracts A Million Users In A Week (Search Engine Land)
  • Facebook Starts Alpha Testing In-House Platform Ad Network (Inside Facebook)
  • Yahoo! Tests Rich Media Ads in Paid Search Listings (Search Engine Watch)

Bookmark/share: Facebook Facebook , Digg Digg , Delicious Delicious, or LinkedIn LinkedIn

Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

You are receiving this newsletter because our records indicate that you subscribed to the ecommerce version of Who's Blogging What.  If you wish to be removed from the list please use the link below.  Our customer service is at .
We welcome your comments at or via our web site.

You can subscribe to future issues of this newsletter for free here:

Please include Who News, occasional mailings with specialized event and industry anouncements providing additional benefits to our readers
View our Privacy Policy
(In short, we use the email addesses only to send the requested newsletters)

Home Subscribe Register Your Blog About Advertise Privacy Contact

©Who's Blogging What? 2009