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Feb 12, 2009 - Spotting things you'll want to see today.

The new Facebook API - friend or follow?
Marketers can gain status with the new Facebook API

70% of the people who use Twitter almost never visit Instead they serve their addiction through desktop clients and a multitude of online services that rely on Twitter's talented but finicky API. This week, Facebook announced that they were changing their own API with an unmistakable bend towards providing open Twitteresque status updates. All Facebook welcomed these changes and praised some news aggregation enhancements as well. They even outlined a plan for using the new API as a Twitter killer. Inside Facebook explained why marketers are now likely to step up their efforts to engineer apps that gain access to Facebook users.

The 'Twitter killer' meme, however, quickly lost steam. Venture Beat differentiated between Twitter and Facebook status updates from the user viewpoint and felt that there was enough room for everyone. TechCrunch seemed to agree that 'friend vs follow' had created a culture gap between Facebook and Twitter, unleapable by any API change. Twitter's passionate user base, according to PR 2.0 will likely keep their oft fragmented discussion going for a long time to come.


The most useful posts of the week

[Don't be greedy - you can share a permanent copy of these lists via Facebook Facebook , Digg Digg , Delicious Delicious, or LinkedIn LinkedIn]

Search Marketing

  • 5 SEO techniques for website images (Econsultancy)
  • How-to: Write Better PPC Ad Text (Search Marketing Sage)
  • Basic SEO Tips for Designers – Part 1 (Blueliner)
  • Tips and Tools for Expanding Keywords Lists (Google Analytics Blog)
  • 5 Bookmarklets to Learn More About a Site (Blog Herald)

Please follow us on Twitter!
Special thanks to @TheGirlPie and @davidkamm.

Social Media

  • Finding the Tweet Spot - Top Tips for Building Twitter Relationships (PR 2.0)
  • How to Create Successful Facebook Ads (Web Analytics World)
  • How Social Media can help improve Organic Search Rankings (Best Rank)
  • Using Flickr to Socialize Your Products (Practical Ecommerce)
  • 13 Sure Fire Strategies for Launching Successful Facebook Applications (All Facebook)
  • Checking StumbleUpon Referrals and Reviews to specific URLs (Tony Adam)
  • Social Networks: Facebook Takes Over Top Spot, Twitter Climbs (Compete)

User Experience

  • 100 Beautiful Free Textures (Smashing)
  • 3 MIT-inspired landing page strategies (Post Click)
  • Eye-tracking studies: more than meets the eye (Offical Google)
  • In Search of the Perfect Search Box (VKI)
  • 50 Useful JavaScript Tools (Smashing)
  • 5 Top Tips to Beautify Your HTML and Enrich Your Content (sitepoint)
  • Use the iPhone Camera to Identify Fonts Used in Print or Web Graphics (Digital Inspiration)
  • 25-point Website Usability Checklist (User Effect)
  • Favicon generator and editor (ajaxians)
  • 9 things you MUST know before you start any conversion rate optimization (Search Engine People)


  • Soft Bounces - The Real Causes (Infobox)


  • Mastering Motion Charts - Analyzing Spikes in Traffic (Google Analytics Blog)
  • Tools to Analyze Delicious Tags, Bookmarks and URLs (Search Engine Journal)
  • Tracking Twitter Links: Twitter Analytics Tools & More (Get Elastic)
  • Urchin 6.5 is now available (Google Analytics Blog)
  • Get Better Traffic Reports with Google Analytic Filters (Flyte)
  • New SEO reports for Google Analytics (yoast)

Radar Screen:

  • Clickable Launches Version 2.0 Of Powerful Search Ad Management Software Suite (TechCrunch)
  • Trackle: A Winner Among Alert Services (ReadWriteWeb)
  • Google Brings Location-Awareness to Email (TechCrunch)
  • Introducing AdSense for mobile search (Google Mobile Blog)
  • Google’s new social toolbar lets web sites add simple social features (Venture Beat)
  • SmallWorlds Turns Facebook Into a Virtual World (All Facebook)
  • Facebook to Make Big Mobile Push with Profile Pic Caller ID, Phonebook Sync (IntoMobile)

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Twitter We also have a great Twitter feed, please don't forget to follow. Twitter

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