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Jan 29, 2009 - Spotting things you'll want to see today.

The Super Knol
Google hopes that Knol will overtake Wikipedia, unit by unit

So far the score is Economic Crisis 7, Google 1. The search giant recently came up short on seven services, with Google Print Ads being the most recent fumble. Left standing amidst the pileup is Google Knol, a mega-wiki believed to be inspired by Google's observation that Wikipedia is consistently at the top of its own page rankings. Knol has led a very quiet life for six months, in fact so quiet that Silicon Alley Insider recently said that it, too, should be booted. Google's defense has stood strong, with Matt Cutts staking Knol's territory along with Google's approach to holding it. Webware suggested that Knol is still in the game mostly because it uses the web 2.0 playbook of user generated content and therefore places a minimal burden on Google resources.

There seems to be plenty of time left on the clock for Google to make some plays. They recently announced a Knol for Dummies contest (although the $1,000 Grand Prize is worth only about 3 shares of Google common stock). They also made a big point of celebrating the 100,000th Knol. Meanwhile, in the coming months Knol will have to counter Wikipedia (who just revised their rules on public editing after two otherwise breathing US Senators were reported as being dead. Also on the field is a true hall of famer now hoping to make a comeback, Encyclopedia Britannica.


Re: Kindle
The new Amazon Kindle might be in the library by Feb 9

A mystery of the past holiday season involved the disappearance of the Kindle from Amazon's sales inventory. There was speculation that not even Amazon could keep a product in stock once Oprah Winfrey endorsed it. Now the NY Times Bits blog points to an upcoming Feb 9 Amazon news conference as the hint of a more plausible explanation. Everything from the location (New York's Morgan Library) to the speaker (Jeff Bezos) indicates that Amazon will be launching a new Kindle. Boy Genius published what they claim are leaked photos of the new product. Ars technica summarized the need for an improved mobile device that offers one service that the iPhone cannot - book reading.

Significant new features received a lot of speculation but no confirmation from Amazon. An early report by the LA Times of a color screen was quickly retracted as Crunch Gear explained that the cost of color e-ink would create a price outside of mass-market range. Digitpedia's prediction was typical of most - Amazon will release a better looking, easier to use product with an improved black and white screen.


The most useful posts of the week

[Note: You can bookmark a permanent copy of these lists via Facebook Facebook , Digg Digg , Delicious Delicious, or LinkedIn LinkedIn]

Search Marketing

  • Get More Viral Links: Using Social Media as a Link Building Tool (Search Marketing Sage)
  • 5 Critical AdWords Reports for PPC Optimization (Search Engine Journal)
  • Tips on Catching Customers in Early Stages of the Buying Cycle through PPC (Seer)
  • 8 Simple Things That Benefit SEO & Site Usability (Komarketing)
  • Google Conversion Optimizer: The Best-Kept Secret in PPC? (Search Engine Watch)
  • Optimizing A Large-Scale Web Site? Do The Two-Step (Search Engine Land)
  • 7 Things You Need To Consider Before Counting On an Automated Bid Manager (Clearsaleing)
  • 5 Ways to Build and Expand Your Negative Keyword Lists (PPC Hero)
  • The Art of Link Building (Zeta)
  • A Closer Look at Google AdWords Keyword Tool (Best Rank)
  • Redesigning Your Web Site? You Need a SEO Migration Plan (All Business)

Social Media

  • Kevin Rose: 10 Ways To Increase Your Twitter Followers (TechCrunch)
  • Eight oddball Twitter utilities (Webware)
  • Top 20 Up & Coming Facebook Apps for January 26, 2009 (Inside Facebook)
  • 5 Steps to Going Viral on Twitter (copyblogger)
  • How to Use Twitterfall: Digg Spy for Tweets (Blogstorm)
  • The 100 Most Popular Twitter Applications (Blending the Mix)

User Experience

  • 15 Beautiful High-Quality Free Fonts (Smashing)
  • Design Decisions: Saying more in less space on the new Highrise site (Signals vs Noise)
  • Optimize Your Landing Page's Submit Box to Boost Conversions (One Degree)
  • Top 10 Online Retailers by Conversion Rate - December 2008 (Marketing Charts)
  • 50 Must-Have Photoshop Brushes (Smashing)


  • Email Data Is Your Friend: 4 Deliverability Measures To Increase Revenue (eMail Insider)
  • How to craft irresistible subject lines (The Marketing Blog)
  • 5 Steps to Increase Your 'Tell a Friend' Email Marketing Success (One Degree)
  • Tracking Email with Google Analytics (Analytics Talk)


  • 5 Ways You Can Misuse Analytics and Damage Your Website (Big Wave)
  • Integrating Voice of Customer data with Google Analytics (Measuring Success)
  • Cool FireFox Plugins to Enhance Google Analytics (Search Engine Journal)

Radar Screen:

  • Bonanzle: Social Media’s Quickly Growing Alternative to eBay (Mashable)
  • People Search Engine So Good, It Will Scare Your Pants Off (TechCrunch)
  • Internet Explorer 8 in pictures (Webware)
  • Learn More About Who You Follow With TweepSearch (Louis Gray)
  • Google helps found M-Lab to identify ISPs who throttle torrents (Download Squad)
  • Flurry signs up hundreds of iPhone and Android developers for its analytics tool (Venture Beat)
  • Hulu to shock the world with Super Bowl ad (Webware)
  • A Different Take on Cataloguing the Web (ReadWriteWeb)
  • Too Much Noise On Twitter? Filttr Will Tell You What’s Worth Reading (TechCrunch)
  • New in Labs: Offline Gmail (Official Gmail Blog)

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