To read your copy of  Who's Blogging What? in your browser click here.

Who's Blogging What?

It is safe to 'display images' for this email.


Dec 12, 2008 - Spotting things you'll want to see today.

AOL turns Bebo into an $850 Million 'social inbox'
AOL relaunches Bebo as a social inbox

AOL sounded a curious note back in March when they spent $850 million to buy the social network Bebo. This Wednesday they explained the move by relaunching Bebo as a 'social inbox' where users can follow friends and read emails across multiple services. Search Engine Land reviewed the new features and Webware concluded that they liked AOL's solutions for reducing social clutter. Paid Content described AOL's open strategy as that of bringing 'frenemies' together.

Ars Technica saw some positives from the moves but they pointed to the difficulty of selling social based advertising, even with AOL's 100 million+ users. A slightly more upbeat outlook came from Mashable who liked the combination of AOL's audience combined with Bebo's technology, further supported by the recent purchase of social aggregator Socialthing.


Open search is working for Yahoo
Yahoo Search Boss gets promoted

On Monday Yahoo had a rare cause for celebration when they announced that their open platform Boss search API had reached 10 million queries a day, just five months after launch. SitePoint was one of the blogs who congratulated Yahoo on a strategy that effectively outsourced R&D and SiteProNews asked if Yahoo was a few tweaks away from a strategy that could challenge Google.

The search activity doesn't count towards Yahoo's conventional metrics because the searches are done on partner's sites and there may be other challenges towards monetization. Beyond Search put Boss in perspective and wondered if Yahoo would once again miss an opportunity to take advantage of a good thing during bad times.


Search Marketing

  • How to Take the Guesswork Out of Keyword Selection (WebProNews)
  • More control of Googlebot's crawl rate (Google Webmaster Central)
  • Best Robots.txt Tools: Generators and Analyzers (Search Engine Journal)
  • Back to SEO Basics: Optimizing Titles, Descriptions and Tags (SEO Design)
  • How To Quickly Evaluate Your SERP Competition (Search Engine Journal)
  • 9 Myths Of Landing Page Quality Score (Search Engine Land)
  • 5 Links Most SEO’s are missing out on (Search Engine People)

Social Media

  • 3 Ways To Utilize Google Friend Connect (Bwana)
  • 19 Handy Twitter Mashups and Tools (Digital Labz)
  • Six Key Elements of an Effective Social Media Strategy (Komarketing)
  • Nielsen: Text message marketing on the rise (BizReport)
  • 10 Top New Web Services of 2008 and Their 2009 Forecast (Louis Gray)
  • How Twitter's competitors do what it doesn't (Webware)

User Experience

  • Two More Ways to Do Cross Browser Testing (sitepoint)
  • 50 Inspirational E-Commerce Website Designs (Vandelay)
  • Combat Resistance Factors and Increase Conversions (Marketing Words)
  • Top 5 Gift Books For Online Marketers (Online Marketer Blog)
  • Increase Conversion Rates by Picking the Right Pictures (Invesp)

Gatherings: SES Chicago

Over 2,000 online marketers ventured to Chicago this week for the Search Engines Strategies convention. Here are the takeaways from the major bloggers:
  • Day 1: Mobile Search, Adsense for iPhone and G1 (Search Engine Watch)
  • Day 2: Browser Battles, Viral Linkbuilding (Aim Clear)
  • Day 3: Search Patterns, Small Business, Copyrights (Search Engine Watch)
  • SES Chicago 2008: Search Engine Marketing and Consumer Packaged Goods (David Dalka)
  • SES Chicago: SEM Small Business Blitz (web Analytics world)
  • SES Chicago: Igniting Viral Campaigns (Web Analytics World)
  • SES Chicago 2008: Universal & Blended Search Engine Conversation (David Dalka)

Radar Screen:

  • Google Working on Answer to Flash, Silverlight, Java (SitePoint)
  • Technorati Switches On its New Engage Ad Network (Marketing Pilgrim)
  • PeopleBrowsr Turns On Social Media Dashboard for Twitter and More (Louis Gray)
  • PeopleBrowsr smashes social feeds together (Webware)
  • PeopleBrowsr Centralizes Conversations & Relationships (PR2.0)
  • Qitera: Social Bookmarking for the Deep Web (ReadWriteWeb)
  • Social Bookmarking Site Qitera Comes Out of Hiding (RotorBlog)
  • Thumbtack: Microsoft Labs Launches New Bookmarking Service (ReadWriteWeb)
  • UserVoice Drops Beta Tag, Lets You Capture User Feedback (TechCrunch)
  • Zentact Might Be the Best Social Networking Idea This Year (Mashable)
  • Zentact: A Must-Have Networking Tool (ReadWriteWeb)

Delicious Bookmark WBW on on Delicious

You may get your own WBW subscription for free here:

Please include Who News, occasional mailings with specialized event
and industry anouncements providing additional benefits to our readers
View our Privacy Policy
(In short, we use the email addesses only to send the requested newsletters)
Home Subscribe Register Your Blog About Advertise Privacy Contact

©Who's Blogging What? 2008