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Dec 4, 2008 - Spotting things you'll want to see today. offers a social network fix for America aggregates multiple social networks

On Monday the NY Times' Bits Blog reported that is bringing its popular social network aggregator to the United States. The startup already has five million users centered in Brazil and India. Webware took a look at some of the bridges that Power can build and found them useful, although currently a bit awkward and confusing. 'Awesome' was the first word that came to mind for Marketing Pilgrim who saw the potential for a bright future despite the current clutter. Rotorblog felt that Power had the features to succeed where others had stalled although they might encounter resistance from the networks themselves (Social Times expressed a similar concern).

Mashable explained the features that sets Power apart from services like Friendfeed and Facebook Connect as it strives to become a major player in the social networking world. TechCrunch summarized Power's potential as the ability to keep track of your contacts even if you rarely visit their network and praised the viral marketing strategy that seemed a natural for Power to succeed.

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Facebook might control your connections
Facebook Connect gets serious

Back in May Facebook announced Facebook Connect, their plan to make the Facebook login portable throughout the web. This week they revealed a major push that will involve users of such sites as Hulu, the Discovery Channel, local newspapers with more to come. TechCrunch announced their 'relationship' with Facebook Connect and explained how it will affect readers. The project is being greeted as Facebook's efforts to become a platform for social identification across the web. Several bloggers questioned Facebook's credentials in this area. Alexander Van Elsas wrote that Facebook's interest in maximizing its own value will compromise the privacy of Connect users. The impact on the future of the more open standard OpenID was debated by epicenter and The Social. The general consensus, as explained by webmonkey, was that users would find OpenID too confusing and simply opt for the more familiar, although proprietary, Facebook Connect.

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Search Marketing

  • 5 SEO Tools You Might Be Missing from Your Arsenal (Search Engine People)
  • Check your website’s competitiveness for free (Pandia)
  • Cyber Monday Shoppers Use Search for Different Reasons (Marketing Charts)
  • Exact Factor Alerts You When Your Search Rank Improves (LifeHacker)
  • Free SEO Tool Ranks Your Website Against Competitors (BIG Marketing)
  • Keywordfinder: New & Different Keyword Research Tool (Small Business Search Marketing)
  • Quick and Easy SEO Tips - URL Structure (Jacob Morgan)
  • What Can or Should Be Included in a Page Title (Search Engine Journal)
  • 7 Must-Have, Lesser-Known Tools for Search Marketers (Find Resolution)

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Social Media

  • 8 More Free Social Media Monitoring Tools You Shouldn’t Leave Home Without (Marketing Pilgrim)
  • Top Five Twitter Tools For Business Intelligence (searchviews)
  • Monitter: Real-time Twitter Tracking (Janet Fouts)
  • The 7 Must-Haves In Your Social Media Strategy (Marketing Profs)
  • Qwitter I Qwit You (Janet Fouts)

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User Experience

  • 7 Ways to Win Over Reluctant Buyers (futurenow)
  • Detect If Your Web Pages Link to Infected Sites or Serve Malware Themselves (Digital Inspiration)
  • Website Copywriting: Why Less is More (Volusion)

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  • Real stats: How sending to old lists will kill your deliverability (Mail Chimp)
  • Three Things You Can Do for Free to Boost Your Deliverability (BeRelevant)

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Radar Screen: Even a short holiday week delivers some services with long term potential:

  • Optimizing Ad Placements with YieldBuild (Jon Chow)
  • Keywordfinder: New & Different Keyword Research Tool (Small Business Search Marketing)
  • BrightKit: The Shiniest Twitter Scheduler and Tracker Yet (Mashable)
  • Top 10 Semantic Web Products of 2008 (ReadWriteWeb)
  • Brightkite Goes Public: Find Out What's Happening Near You (epicenter)
  • Opening Its Home Page, NYT Goes For Aggregation; WSJ Now Offering Ad Space On Front Page (

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