Pinterest is now one of the top 10 social networks | To read your copy of Who's Blogging What in your browser click here
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  Jan 19 2012 -  Spotting things you'll want to see today.
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This is the January 19 2012 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Pinterest has been gaining this year

The Power of Pinning

Pinterest, the newest of the top 10 social networks, is emerging with something that all advertisers value: natural targeting. Users of the 'virtual pinboard' skew heavily female (58%) and aged 25-44 (59%). The site is highly visual and Pinterest says that 'People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes'. Compete analyzed Pinterest's incoming and outgoing traffic and found that retail ecommerce sites were well represented.

ReadWriteWeb explained what it is like to get started with Pinterest (from a male perspective) and LunaMetrics provided a good look at six ways that brands could use the network. Pinterest has created two devices that are familiar to social media marketers -- web sites can install a follow button and a 'Pin It' button that is similar to a Facebook Like. Practical Ecommerce took a detailed look at the web site integration tools.

Pinterest is still 'invitation only' but brands are already on board and experimenting. Likeable described the efforts of nine brands that are early adopters and Search Engine Watch analyzed seven creative tactics that are available to marketers.

The functionality of Pinterest could obviously be replicated on one of the major networks (probably most easily by Google+ or Twitter) but there are some who believe that the specialized nature of Pinterest represents a new step for social networks. The Elad Blog wrote about push button curation, where users can easily share something that interests them without having to format a status update or worry about it getting lost in a stream. There is a lot going on with Pinterest, in will be interesting to see how much of it sticks around for the long term.

How To Master Facebook Marketing

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  • Creating custom Welcome Pages
  • Understanding how your posts are ranked by Facebook
  • Creating a contest that works
  • Running a targeted ad campaign

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The most useful posts of the week
Social Media
  • Introducing New Apps for Timeline [Facebook]
  • Facebook's biggest change yet: Actions are here [Social Beat]
  • Why Google+ Matters to Ecommerce + 9 Things You Should Do About It [Get Elastic]
  • How to Create a Facebook Campaign [DreamGrow]
  • Study: Facebook favors advertisers that stay on-site [Inside Facebook]
  • How to Split-Test Your Facebook Ads to Maximize Conversions [HubSpot]
  • How to Increase EdgeRank and Add Fans in the Facebook Timeline [Socialfresh]

Search Marketing
  • Are You Making These 7 Panda-Punishing Content Mistakes? [Search Engine Journal]
  • How to Use Trending Topics for Keyword Research [SingleGrain]
  • How to Use the New 'Raise Bids To Top Of Page CPC' Automated Rule [Morevisibility]
  • How to Use the Google AdWords Display Ad Builder [WordStream]
  • How To Use Dynamic Keyword Insertion [Cardinal Path]
  • Linking Strategies For Google Plus Your World [Search Engine Land]

User Experience
  • 10 Open Source Shopping Carts to Run Your Ecommerce Business [PC World]
  • 5 Real Life Examples of Fantastic Calls-to-Action [HubSpot]

Email Marketing
  • Email Research: Top 3 tactics to grow your list [Marketing Sherpa]

  • How to Get Actionable Data Out of Google Analytics [Kissmetrics]

Radar Screen

  • Facebook CPMs Rising, Click-Throughs Too [MediaPost]
  • Mobile Shopping Satisfaction Positively Impacts Other Channels [Marketing Charts]

TwitterWe also have a great Twitterfeed, please don't forget to follow. Twitter

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