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  Jul 21 2011 -  Spotting things you'll want to see today.
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This is the July 21 2011 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Twitter turns 5

Twitter @5

Twitter celebrated a midsummer 5th birthday on Friday, without a well defined monetization plan or any lack of competitive challenges from forces like Google. Twitter marked the day by Tweeting impressive usage numbers but had a more difficult time explaining how they would add up for long term profitability.

Twitter CEO Dick Costolo did mention some new commerce possibilities and the ability to reduce sales friction as an area that they are looking at. The pressure is on as Twitter is currently working on a new round of funding based on a possible valuation of $7 billion.

Even the famed Twitter real time fire hose for search results is going through uncertain times. Google closed its hydrant (at least temporarily) a few weeks back when Google+ launched and now Bing seems to be reevaluating the relationship as real time alternatives emerge.

Understanding The Value Of A Social Media Impression

Download the Facebook/Nielsen report here

With the advent of social media, consumer conversations about and with a brand have become more measurable. Marketers are seeking to better understand this new form of engagement, which Nielsen and Facebook describe in this report as 'earned' media. Their analysis directly measures the effectiveness and reach of paid versus earned media shows where the two are linked and complementary. New insights provide an understanding of the various components of value of a social media campaign:

  • The definition of earned media
  • Encouraging brand advocates
  • How organic frequency drives impact
  • Fans as social advocates

This report is provided courtesy of Facebook and Nielsen.

Facebook/Nielsen on Social Media Impressions
Download The Report Now

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