Facebook saves the farm with Zynga | Who's Blogging What (web marketing edition) May 20, 2010

A 5 year deal with Zynga boosts Facebook's currency | To read your copy of Who's Blogging What in your browser click here

Who's Blogging What
May 20 2010 - Spotting things you'll want to see today.
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This is the May 20 2010 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Zynga went so far as to build Farmville.com

Farm Credits

The Euro wasn't the only world currency desparately fighting for stability this week. The prospects for the 'Facebook Credit' improved dramatically on Tuesday when Facebook signed a five year truce with game maker Zynga. To put matters into perspective, the Euro is used by 26 countries and 326 million people. The Facebook Credit is used by Facebook which has close to 500 million users.

Gigaom described the importance of the Credit to Facebook's profitability and the difficulty of demanding a 30% cut from other developers if Zynga had walked. The blog All Facebook seemed ready to declare Zynga the winner in the high stakes game in which Facebook was forced to blink. The importance of social gaming to Facebook is undeniable and Zynga produces six of their top ten games. The Zynga/Facebook forced marriage remains somewhat unique. Most Facebook users would not be surprised to learn that Zynga's constant enticements to play Farmville and Mafia Wars have reportedly made it Facebook's biggest advertiser as well.

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Social Media

10 Essential Social Media Tips for Ecommerce Sites [Online Marketing]
When to use a Facebook App, a Page or Group For your Engagement on Facebook [Jesper Astrom]
5 Steps to Build a Twitter Marketing Strategy [Online Marketing]
A Roundup of 20 Effective Branded Facebook Pages [Daily SEO Tip]
A Closer Look at Twitter's Latest Features for Businesses [Open Forum]
The top seven Facebook tools for publishers [Econsultancy]
Twitter Search Now Parses Shortened Links for Keywords [ReadWriteWeb]
Top 20 Brands on Twitter- April 2010 [Brian Solis]
I Switched from Notes to NetworkedBlogs on Facebook [Affiliate Tip]

Search Marketing

Step by Step Way to Use Youtube for Link Building [Search Engine Journal]
How to Use Google to Find Long-Tail Keywords [Quick Online Tips]
Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles [HubSpot]
Exploring Google's AJAX Crawling [SEOMoz]
Google SEO experiment: Why targeting an indented listing may be a bad idea [SEOptimise]
Use Google Insights To Keep Your Keywords Up To Date [10 Golden Rules]

User Experience

Landing Pages - What Should They Have? [Freelance Copywriters]
Showing Percent Discount on Cart Buttons [Get Elastic]
7 ways to improve your call to action [Google Conversion Room]
Mobile checkouts: ten best practice tips [Econsultancy]
25 ways of encouraging and rewarding customer engagement [Econsultancy]
Making Simple Login Forms [Checkout Optimization]
40 Beautiful Examples of Minimal Design for Inspiration [1st Web Designer]
DarkSocial: A Free and High-Quality Social Media Icon Set [Six Revisions]
3 Keys to a Winning Call to Action for B2B Content [Savvy B2B]

Email Marketing

How to Increase Engagement with Your Email Marketing Metrics [Blue Sky Factory]
Gmail Rendering Problem Workaround [The Email Guide]

Analytics

Understanding Your Shopping Cart Conversion Ratios [Straight Up Search]
3 Ways to Use Facebook Insights to Your Advantage [Social Media Examiner]
Online Video Analytics: YouTube Insight [Search Engine Watch]
Google Analytics Event Tracking to Monitor Calls to Action [SEOMoz]

Radar Screen

How your Web browser rats you out online [ars tecnica]
Facebook's Fast-Loading and Free '0' Mobile Site Launches [Inside Facebook]
Top 10 Portal Frontpages - April 2010 [Marketing Charts]
Google Wave: Now open to the public [Deep Tech]
Introducing the Google Buzz API [Google Social Web]

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